Posted: February 10th, 2022

You must make a primary post before you can see the other student posts.

Overall Discussion Forum Notes:
You must make a primary post before you can see the other student posts.
The primary post is due on Wednesday of the assigned week. Primary post made after Wednesday will receive a 10% penalty.
You must reply to at least two other students after your primary post. The reply posts must be submitted by the due date.
Reply posts must extend the overall conversation and be substantive. Simple reply posts or simple statements of agreement will receive point deductions.
Any approved late submissions will receive a maximum score of 75%.
Click the three dots in the upper right hand corner and review the scoring rubric.
Write a post for the Discussion on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet points in length.

Part 1: Identifying the Customer and Problem
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Part 2: Factors Influencing Customer Decisions
Provide a brief profile of your target segment using at least three of the following categories:

Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity
Part 3: Reaching the Customer
Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.

Part 4: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.


Overall Discussion Forum Notes: Before you can read the other student posts, you must first make a primary post.

The principal post is due on the assigned week’s Wednesday. Primary posts made after Wednesday will be penalized by 10%.

After your initial post, you must respond to at least two additional students. Response posts must be filed by the deadline.

Reply posts must add to the general discussion and be substantive. Simple replies or statements of agreement will result in point deductions.

Any late entries that are approved will receive a maximum score of 75%.

Examine the scoring rubric by clicking the three dots in the upper right hand corner.


Respond to the questions below in a post for the Discussion on this topic. Each

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