Posted: February 25th, 2022

Third Individual Writing – Industrial Design Paper

MAE 400 – FALL 2017

Third Individual Writing – Industrial Design Paper

• The student should analyze the trademark issues facing industrial design –BMW Mini-Cooper 4-door vs the Lifan 320

– BMW Sells its Mini-Cooper 4-door in the US. – Assume that the Chinese auto manufacturer Lifan was selling its SUV in the US. – If BMW were claiming that Lifan infringes their trademark design in the US, would they

win? • Apply US Trademark Law in the context of sales / consumers in the U.S.

• Format – Exec Summary / Main Body / References / Figures where appropriate

Slide 204

MAE 400 – FALL 2017

Where will it all end? Knockoff cars!?!?

Slide 201

MAE 400 – FALL 2017

Slide 202

MAE 400 – FALL 2017

BMW “Mini Cooper” vs Lifan 320

BMW “Mini Cooper” Lifan 320

Slide 203

MAE 400 – FALL 2017

Third Individual Writing – Industrial Design Paper

• Remember the legal test! – The plaintiff (the party seeking court assistance) must prove

• 1. that it owns a valid trademark, • 2. that it has priority (its rights in the mark(s) are “senior” to the defendant’s), and • 3. that the defendant’s mark is likely to cause confusion in the minds of consumers about the

source or sponsorship of the goods or services offered under the parties’ marks. • When a plaintiff owns a federal trademark registration on the Principal Register, there is a legal

presumption of the validity and ownership of the mark as well as of the exclusive right to use the mark nationwide on or in connection with the goods or services listed in the registration.

• These presumptions may be overturned in the court proceedings if the defendant makes a persuasive argument.

• Your paper must address: – Issue and the Conclusion: Does BMW own a valid mark? Yes/No/Maybe – Does BMW have a registered Federal Trademark? (Hint: look at TM 78781927) – Does BMW have “priority” – Yes/No – explain who is the senior user? Who is the

junior user? – Will Lifan cause confusion in the minds of consumers?

• Work through the 8 factors in the Trademark test – Will BMW prevail?

USE IRAC writing wherever possible to EXPLAIN your reasoning! Slide 205

MAE 400 – FALL 2017

Industrial Design Paper

• This paper should continue to conform to the margin and executive summary of the first two papers

• The paper should continue to use APA format for references

• There should be at least 10 direct quotes in the paper. Facts and outside opinions MUST be referenced. – Stick to Legitimate Sources

• Newspapers (ex. LATimes, Arizona Republic) • Respectable Magazines (ex. BusinessWeek)

• The paper should be long enough to adequately cover the assignment, but concise enough to hold the reader’s attention. – Please keep it around 2,500 words.

Slide 206

MAE 400 – FALL 2017


FALL 2017 MAE 400

Individual Writing – Industrial Design Paper – Third

• The student should examine the trademark challenges confronting industrial design – BMW Mini-Cooper 4-door vs. Lifan 320.

– BMW sells its Mini-Cooper 4-door in the United States. Assume that the Chinese automaker Lifan was selling their SUV in the United States. – Would BMW complain that Lifan infringes on their trademark design in the United States?

• Apply US Trademark Law in the context of US sales / customers

• Format – Executive Summary / Main Body / References / Figures as needed

204th slide

FALL 2017 MAE 400

Where will it all come to an end? Cars that are knockoffs?!?

201st Slide

FALL 2017 MAE 400

202nd slide

FALL 2017 MAE 400

BMW “Mini Cooper” vs Lifan 320

BMW “Mini Cooper” Lifan 320

Slide 203

Check Price Discount

More Assignment Samples: »

Order for this Paper or Similar Assignment Help

Fill a form in 3 easy steps - less than 5 mins.

Why choose us

You Want Quality and That’s What We Deliver

Top Essay Writers

We select the finest writers to join our team. They each have expertise in specific topic fields and background in academic writing.

Affordable Prices

We offer the lowest possible pricing while still providing the best writers. Our costs are fair and reasonable compared to other writing services.

100% Plagiarism-Free

You will never receive a product that contains any plagiarism. We scan every final draft before releasing it to be delivered to a customer.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price: