Posted: February 10th, 2022

Pillsbury Analysis: Action Plan and Creative Brief

Pillsbury Analysis: Action Plan and Creative Brief

Individual Assignment

Individual Assignment. Please complete this work individually without referencing any additional information (e.g., on the web). If you have questions, please ask me.

(28 points) In the Pillsbury Canada case, Pillsbury has been targeting a fairly generic “30’s – 40’s mom” segment. Growth is stagnant and Guillen is trying to develop a plan to grow sales of refrigerated cookie dough in the Canadian market.

Use the data from the case, our class discussion of the insights gained from the research, our role play, and analysis of the different segments to develop a well- supported plan.

1) (8 points) Identify the specific target that you recommend. The case discusses usage segments. You can consider these or identify other segments that you believe to be relevant. Be sure to discuss the pros and cons of at least three possible segments and why you recommend the specific target(s). It should be clear why you are considering these possible targets, what the pros and cons are for each, and why you make your specific target recommendation.

2) (6 points) Identify the brand messaging, including the Point(s) of Difference (POD) and Point(s) of Parity (POP) that you believe are most appropriate for your recommended target, providing analysis of why these are appropriate for the target.

3) (4 points) Recommend one or more “SMART” communication objectives for the brand given your recommended target and the details of the case. Write out the specific, complete communication objective(s).

4) (2 points) Recommend either a TV, youtube, or print (i.e., magazine) ad and discuss why you think that this is a good match with the specific communication objectives and the target.

5) (8 points) Develop a communication brief to guide development of the communication. Follow the template presented in class (note that your communication objective(s) should be included in the communication brief). Please provide a separate communication document (such as one that you could present to your agency).

Be sure that your plan is internally consistent. The links between the product, target, POP, POD, communication objective(s) and brief should be clear.

The template is Please refer to slide page 47

SMART Please refer to slide page 36


Check Price Discount

More Assignment Samples: »

Order for this Paper or Similar Assignment Help

Fill a form in 3 easy steps - less than 5 mins.

Why choose us

You Want Quality and That’s What We Deliver

Top Essay Writers

We select the finest writers to join our team. They each have expertise in specific topic fields and background in academic writing.

Affordable Prices

We offer the lowest possible pricing while still providing the best writers. Our costs are fair and reasonable compared to other writing services.

100% Plagiarism-Free

You will never receive a product that contains any plagiarism. We scan every final draft before releasing it to be delivered to a customer.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price: