Posted: February 2nd, 2022

Assessment: Assessment 4 – Case Study – 1500 words and Self Reflec1ve Summary

ASSESSMENT BRIEF
COURSE: Bachelor of Enterprise/Bachelor of Accoun1ng/Bachelor of Informa1on Know-how
Unit Code: IMCO211
Unit Title: Built-in Marke1ng Communica1on
Kind of Evaluation: Evaluation four – Case Research and Self Reflec1ve Abstract
Size/DuraDon: Case Research – 1500 phrases
Self Reflec1ve Abstract – 1000 phrases
Unit Studying Outcomes addressed: 1) Perceive the conceptual framework of built-in marke1ng communica1ons;
2) Analyse the built-in marke1ng communica1on processes;
three) Consider the built-in marke1ng communica1on course of;
four) Exhibit the understanding of the weather of crea1ve and media methods in built-in marke1ng communica1on;
5) Assess the media channels utilized in built-in marke1ng communica1ons.
Submission Date: 11.59 pm on Sunday of Week 14 (Sunday 18 October 2020)
Evaluation Process: Particular person wriVen project consis1ng of a case examine with associated ques1ons and a self reflec1ve abstract in regards to the unit content material.
Whole Mark: Case Research – 25 marks
Self Reflec1ve Abstract – 15 marks
WeighDng: 40%
College students are suggested that submission of an Evaluation Process previous the due date with out a formally signed accredited Project Extension Type (Kent Web site MyKent Pupil Hyperlink FORM – Project Extension
Applica7on Type – Pupil Login Required) or beforehand accredited applicaDon for different extenuaDng circumstances impacDng course of examine, incurs a 5% penalty per calendar day, calculated by deduc1on from the full mark.
For instance. An Evaluation Process marked out of 40 will incur a 2 mark penalty for every calendar day.
Extra informa1on, please check with (Kent Web site MyKent Pupil Hyperlink POLICY – Evaluation Coverage & Procedures – Pupil Login Required)
ASSESSMENT DESCRIPTION:
Your last evaluation will comprise of a person wriVen project of two,500 phrases (+-10%) phrases in two elements:
• A person cri1cal considering case examine (1500 phrases) wherein you might be given a cri1cal considering case examine and also you want analyse it with related Built-in Marke1ng Communica1on principle discovered this trimester to iden1fy solu1ons to the issues within the situation.
• A self-reflec1ve abstract (1000 phrases) which addresses what you may have discovered in regards to the Built-in Advertising Communica1on (weeks 2-11 solely), making use of the speculation to your individual expertise.
College students shall be supplied with the situation in week 10.
ASSESSMENT SUBMISSION:
The ultimate evaluation for all college students is due at 11.59 pm on Sunday of Week 14 (18 October 2020). The project have to be submiVed on-line in Moodle. All materials have to be submiVed electronically in Microsof Phrase format (different codecs e.g., pdf or mac recordsdata might not be readable by markers). No paper based mostly or hardcopy submission shall be accepted.
Please notice that that is a person evaluation and any related rating better than 20% shall be handled as educational misconduct.
No referencing of sources is required for both a part of this last evaluation.
MARKING GUIDE (RUBRIC):
Each of your lengthy and essay kind solutions can be marked on the premise of the next marking guideline. It is rather vital to current theore1cal frameworks and explaining them with actual life examples to attain good marks within the examination.
Marking Standards Marks
WriVen solutions are glorious and of the very highest high quality 85-100 (excessive dis1nc1on degree)
WriVen solutions are superb and of very top quality 75-84.9 (dis1nc1on degree)
WriVen solutions are correct and full 65-74.9 (credit score degree)
WriVen solutions are usually not complete or fully said 50-64.9 (cross degree)
Very poor wriVen solutions and par1al or incomplete solutions zero -49.9 (fail degree)
GENERAL NOTES FOR ASSESSMENT TASKS
Content material for Evaluation Process papers ought to incorporate a proper introduc1on, details and conclusion. Applicable educational wri1ng and referencing are inevitable educational expertise that you should develop and exhibit in work being introduced for evaluation. The content material of top of the range work introduced by a pupil have to be absolutely referenced within-text cita1ons and a Reference Checklist on the finish. Kent strongly recommends you check with the Educational Studying Assist Workshop supplies accessible on the Kent Studying Administration System (Moodle). For particulars please click on the hyperlink hVp://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606 and obtain the file 1tled “Harvard Referencing Workbook”. This Moodle Web site is the loca1on for Workbooks and informa1on which might be introduced to Kent College students within the ALS Workshops performed firstly of every Trimester.
Kent recommends a minimal of FIVE (5) references in work being introduced for evaluation. Until in any other case particularly instructed by your Lecturer or as detailed within the Unit Define for the particular Evaluation Process, any paper with lower than 5 (5) references could also be deemed not mee1ng a sa1sfactory normal and presumably be failed.
Content material in Evaluation duties that features sources that aren’t correctly referenced based on the “Harvard Referencing Workbook” shall be penalised.
Marks shall be deducted for failure to stick to the phrase depend if that is particularly said for the Evaluation Process within the Unit Define. As a normal rule there’s an allowable discre1onary variance to the phrase depend in that it’s typically accepted that a pupil could go over or underneath by 10% than the said size.
GENERAL NOTES FOR REFERENCING
References are assessed for his or her high quality. College students ought to draw on high quality educational sources, similar to books, chapters from edited books, journals and so forth. The textbook for the Unit of examine can be utilized as a reference, however not the Lecturer Notes. The Assessor will need to see proof that a pupil is able to conduc1ng their very own analysis. Additionally, in an effort to assist Assessors decide a pupil’s understanding of the work they cite, all in-text references (not simply direct quotes) should embody the particular web page quantity(s) if proven within the authentic. Earlier than making ready your Evaluation Process or personal contribu1on, please overview this ‘YouTube’ video (Avoiding Plagiarism by way of Referencing) by clicking on the next hyperlink: hyperlink: hVp://moodle.kent.edu.au/kentmoodle/mod/folder/ view.php?id=3606
A seek for peer-reviewed journal ar1cles may help college students. These kind of journal ar1cles could be positioned within the on-line journal databases and could be accessed from the Kent Library homepage. Wikipedia, on-line dic1onaries and on-line encyclopaedias are acceptable as a star1ng level to realize data a couple of matter, however shouldn’t be over-used – these ought to cons1tute not more than 10% of your whole record of references/sources. Addi1onal informa1on and literature can be utilized the place these are produced by legi1mate sources, similar to authorities departments, analysis ins1tutes such because the Na1onal Well being and Medical Analysis Council (NHMRC), or interna1onal organisa1ons such because the World Well being Organisa1on (WHO). Legi1mate organisa1ons and authorities departments produce peer reviewed stories and ar1cles and are subsequently very helpful and principally very present. The content material of the next hyperlink explains why it’s not acceptable to make use of non-peer reviewed web sites (Why cannot I simply Google?): hVps://www.youtube.com/watch?v=N39mnu1Pkgw (thanks to La Trobe College for entry to this video).

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