Value

In America our society has always been a morals run country, from our domestic everyday lives. Our society, groups with different civic values with who have a lot of power on our lives that we live everyday which includes schools and religious groups. There are some individuals who hold our civic values to a higher […]

The concept of value proposition is often used in marketing literature [Anderson et al. 2006, Clarke III 2001]. Value proposition is understood in this paper as a composition of values delivered to customers by a company in order to satisfy their needs. Values are delivered to customers through products or services, other instruments of marketing […]