Posted: February 8th, 2019
Strayer JWI518 Assignment 3 Research Project â Social Media Campaign
Assignment 3: Research Project â Social Media Campaign Due Week 8, Day 7 (100 points) Choose
a social media campaign to analyze. You can choose a political
campaign, product advertisement campaign, or a social awareness
campaign. After you decide on a campaign, you want to monitor the
campaign, conduct a formal analysis on the effectiveness of this
campaign, and make specific recommendations on where, how, and why this
campaign must be approved. Contact
the campaign via phone and/or email as a prospective consumer. Follow
them on twitter or on other social media platforms. As a participant,
you may build a perspective that differs from what the social media
marketers intend. Write a 3-5 page paper in which you: Analyze the campaign using the Dragonfly Effect Model. (Review the model .strayer.edu/bbcswebdav/institution/JWMI/518/readings/The%20Dragonfly%20Effect%20Executive%20Summary%20%28draft%2024%20Sep%202013%29.pdf”>here)Determine steps you could take to improve the campaign based on your analysis. Your assignment must follow these formatting requirements: Typed,
double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; references must follow JWMI style guide and
writing format. Check with your professor for any additional
instructions.Include
a cover page containing the title of the assignment, the studentâs
name, the professorâs name, the course title, and the date. The cover
page and the reference page are not included in the required page
length. Grading
for this assignment will be based on answer quality, logic/organization
of the paper, and language and writing skills, using the following
rubric.