Strategic Marketing essay
BCO 211 Strategic M arketing Activity temporary & rubrics Assignm ent 1 Activity In d ivid u al Activity C h o o se an o rgan izatio n o r b ran d o f yo u r ch o ice an d p erfo rm a situ atio n an alysis. Begin b y id en tifyin g th e b u sin ess’ p o sitio n in g an d o b jectives (m issio n , visio n , an d valu es). Yo u are th en req u ired to u se th e to o ls an d m o d els co vered in th is co u rse to p erfo rm an in -d ep th m arket an alysis, m arke tin g au d it an d co m p e titive an alysis id en tifyin g th e key m arket facto rs (5 -C ’s). Id e n tify th e co m p an y o r b ran d s’ valu e p ro p o sitio n an d th e valu e e xch an ge o ccu rrin g in th e m arke t, resu ltin g in th e o p tim al valu e p ro p o sitio n . Evalu ate th e valu e p ro p o sitio n as an exp ressio n o f th e b u sin ess p o sitio n in g an d o b jectives. N B: Yo u r selectio n o f o rgan isatio n o r b ran d w ailing b e fo llo w ed th ro u gh in assign m en t 2 an d three . Yo u r tab le o f co n ten ts sh o u ld in clu d e: Title, execu tive su m m ary, b o d y o f w o rk, su m m ary, referen ces. Th e process sh o u ld b e co m p leted as a p ro fessio n al rep o rt an d su b m itted (u p lo advert ed ) in p d f fo rm at. Type alities: • W o rd co u n t: 2 zero zero zero • C o ver, Tab le o f C o n ten ts, R eferen ces an d A p p en d ix are exclu d ed o f th e to tal w o rd co u n t. • Fo n t: A rial 1 2 ,5 p ts. • Textual content align m en t: Ju stified . • Th e in -text R eferen ces an d th e B ib lio grap h y m u st b e in H arvard ’s citatio n type. Subm ission: 1 7 O cto b er 2 zero 2 1 b y 2 three h 5 9 – V ia M o o d le (Tu rn itin ). W eight: Th is process is a three zero % o f yo u r to tal grad e fo r th is su b je ct. It asse sse s th e fo llo w in g le arn in g o u tco m e s: • O u tco m e 1 : A p p ly th e an alytical fram e w o rks u sed to assess th e m ajo r d ecisio n s facin g m arketin g m an agers as th ey attem p t to h arm o n ize o rgan izatio n al go als an d re so u rce s w ith m arke t n e e d s an d o p p o rtu n itie s. • O u tco m e 2 : U n d erstan d th e p lace o f th e m arketin g p lan in th e o verall b u sin ess p lan an d ap p ly th e kn o w led ge o n p ractice. Rubric Distinctive 90-100 G ood 80-89 Truthful 70-79 M arginal fail 60-69 Know ledge & U nderstanding (20% ) Stu d en t d em o n strates excellen t u n d erstan d in g o f key co n ce p ts an d u se s vo cab u lary in an e n tire ly ap p ro p riate m an n er. Stu d en t d em o n strates go o d u n d e rstan d in g o f th e process an d m en tio n s so m e relevan t co n cep ts an d d em o n strates u se o f th e relevan t vo cab u lary. Stu d en t u n d erstan d s th e process an d p ro vid es m in im u m th eo ry an d /o r so m e u se o f vo cab u lary. Stu d en t u n d erstan d s th e process an d attem p ts to an sw er th e q u estio n b u t d o es n o t m en tio n key co n cep ts o r u ses m in im u m am o u n t o f relevan t vo cab u lary. A pplication (30% ) Stu d en t ap p lies fu lly relevan t kn o w led ge fro m th e to p ics d elivered in class. Stu d en t ap p lies m o stly relevan t kn o w led ge fro m th e to p ics d elivered in class. Stu d en t ap p lies so m e relevan t kn o w led ge fro m th e to p ics d elivered in class. M isu n d erstan d in g m ay b e e vid e n t. Stu d en t ap p lies little relevan t kn o w led ge fro m th e to p ics d elivered in class. M isu n d erstan d s are evid en t. Crucial Pondering (30% ) Stu d en t critically assesses in excellen t w ays, d uncooked in g o u tstan d in g co n clu sio n s fro m re le van t au th o rs. Stu d en t critically assesses in go o d w ays, d uncooked in g co n clu sio n s fro m relevan t au th o rs an d referen ces. Stu d en t p ro vid es so m e in sigh ts b u t stays o n th e su rface o f th e to p ic. R e fe re n ce s m ay n o t b e relevan t. Stu d en t m akes little o r n o n e crucial th in kin g in sigh ts, d o es n o t q u o te ap p ro p riate au th o rs, an d d o es n o t p ro vid e legitimate so u rces. Com m unication (20% ) Stu d en t co m m u n icates th eir id eas extrem ely clearly an d co n cisely, resp ectin g w o rd co u n t, gram m ar an d sp e llch e ck Stu d en t co m m u n icates th eir id eas clearly an d co n cisely, resp ectin g w o rd co u n t, gram m ar an d sp ellch eck Stu d en t co m m u n icates th eir id eas w ith so m e readability an d co n cisio n . It m ay b e sligh tly o ve r o r u n d er th e w o rd co u n t lim it. So m e m issp ellin g erro rs m ay b e e vid e n t. Stu d en t co m m u n icates th eir id eas in a so m ew h at u n clear an d u n co n cise w ay. D o es n o t attain o r d o es exceed w o rd co u n t e xce ssive ly an d m issp ellin g erro rs are evid en -research paper writing service