Six Flags Essay

Setting: Amusement parks and theme parks are being the time period of the leisure points of interest in over the World. The U. S is sort of main this huge numbers of theme park by 322 $ million visitors in 2003. In accordance with the Worldwide Affiliation of Amusement Parks and Sights (IAAPA) “the amusement park trade’s roots may be traced all the way in which again to medieval Europe when in roughly 1133 A. D, the monk Rahere, a former jester within the court docket of Henry I held the primary commerce honest” (IAAPA).

The thought of the amusement parks began within the United State typically in finish of the 19th century by the electrical trolley firms.

Additionally, this concept got here to create some occasions for individuals throughout the weekend, which it was the golden interval of theme parks. In 1893, it was the primary exposition which held in Chicago and it was the occasion which Ferris wheel in addition to the Halfway launched to over the World (2002). Six Flags. Inc as identified is the world’s largest regional theme park firm based mostly on the variety of its properties; as properly it's the fifth preferred when it comes to attendance.

Moreover, For the reason that Walt Disney Firm beings the primary in amusement park operator within the U. S.

Six Flags takes the second place with 20 million worldwide guests within the 12 months. What’s extra, Six Flags holds39 household oriented theme parks within the U. S, Canada, Mexico, and Europe. The corporate estimates that almost two thirds of the American inhabitants that lives inside 100 miles of 1 if its parks. In accordance with IAAPA “the properties serve 35 of the 50 largest U. S. metropolitan areas”. The corporate first goal is the native markets as the one competitor, Disney land, are a focuses for guests from the whole world.

It additionally has unique rights to theme park utilization of Warner Brothers three and DC Comics characters in most of North America, South America, and a few Europe international locations, with many parks that includes such characters, for instance, Bugs Bunny, Daffy Duck, Tweety Chicken, Yosemite Sam, Batman, and Superman (IAAPA. Sep 2009). Competitors: The competitors and advertising and marketing in amusement park trade have been rising up after started consolidate that happen a much bigger established smaller parks and household operations. As well as, theme parks in U. S grow to be excessive commodities and the gaining for theme park properties have been rising to excessive file ranges.

In addition they have been supported by the federal government in U. S which was the most important quantity acquisition with U. S. $1. 9 billion that paid for the Six Flags Theme Parks Chain by Premier Parks. The Six Flags Firm has been raking because the fifth largest amusement park concerning to the annual attendance on this planet after Walt Disney, Merlin Leisure Group in United Kingdom, Common Studios, and Parques Reunidos in Spain. Additionally, Six Flags’s properties grow to be extra accessible as the results of the consolidated of the U.

S trade and it retains introduced yearly distinctive properties to its parks which make operators work more durable than earlier than to draw and retain attendees. In accordance with Six Flags Web site in Aug 30, 2012 ” Six flags properties introduced two ground-breaking thrill rides will debut at Six Flags over Georgia and Six Flags White water in 2013″. For instance, including new rides, new reveals, and new experiences. In accordance with IAAPA ” amusement parks weren't investing as closely in magnificent curler coasters; as an alternative in 2000, they had been focusing extra on household oriented rides and facilities like air-conditioned restrooms and higher meals”.

Additionally, Six flags normally each season surprises its guests by nice offers with cheaper price like free admission and free season parking to any Six flags theme parks. four The recent competitors in theme parks enterprise was one of many major causes of the tough time that the six flags firm and amusement park trade had been going through throughout the previous few years. As an illustration, in August of 2001, theme and amusement park operators had been involved with the drops in attendance in lots of parks.

Additionally, the terrorist assault is one other enormous cause of dropping the market of the amusement park trade within the United State after the Sept, 2011. The dangerous climate situation in 2002 and the Struggle in Iraq had affected the extent of tourism to U. S particularly the theme park sector. In accordance with USA Right this moment, 2002 “10 p.c of People rated amusement parks and sporting occasions because the almost certainly goal for a terrorist assault, behind nuclear crops and huge metropolis downtowns, but forward of airports, nationwide monuments, navy installations, and bridges”. The foremost competitor of Six Flags Firm in U.

S is the Walt Disney Firm. It introduced that the attendance in 2003 was virtually 97 million and revenues of U. S. $6. four billion and most of holiday makers had been from Walt Disney in Florida and Japan. One other competitor of Six flags is Common Studios Recreation Group with 73 million guests and revenues $ four billion in Orlando, Fl.

Restoration methods: In 2005, Six Flags made an necessary change within the high administration by hiring Mark Shapiro the brand new chief govt officer, after that they modify their focus and targets to grow to be extra cautious about cleanness, kindness and with family-friendly ambiance.

The administration brings a educated employees and implement of a code of conduct which made the park higher than ever, with extra clients satisfaction. Shapiro centered to drive to extend attendance by improve broad-based advertising and marketing methods and introduce standardized pricing in all parks, make advertising and marketing alliances and sponsorship with hottest client manufacturers. Furthermore, A lot of Six Flags’ social advertising and marketing technique depends on getting individuals to speak about occasions, such because the 45th anniversary celebration, 5.

In accordance with Shapiro concluded, “Each single day we are going to stay centered on bringing our visitors an leisure bundle that they'll’t expertise wherever else near residence: household rides, thrill rides, particular occasions, live shows and reveals, each day parades, fireworks, purchasing, eating and video games” (Six flags internet, 2006). General, the primary focus of Shapiro was to boost and emphasize the advantages for current sources and develop a few of previous methods to boost the earnings and attain a few of different targets. 6 References 2002. Amusement Park Historical past.

Retrieved from: http://library. past/amusem entparkhistory. htm Bartiromo, Maria. SIX FLAGS CEO MARK SHAPIRO ON THE SUMMER AHEAD. 2008. BusinessWeek. IAAPA. (September, 2009). European Amusement and Theme Park Business: An Evaluation of Financial Affect of Onsite Customer Spending. ERA Challenge No: 18158. Retrieved from: iaapa. org/europe/paperwork/EuropeEconomicImpactStudy. pdf Journal File. Oklahoma-based Six Flags off the gross sales block. 2005. Oklahoma Metropolis, Okay Levine, Arthur. FlaggingDown Mark Shapiro. 2006. tribune. com. Retrieved from: http://company. tribune. com/pressroom/? page_id=2339 Okumus F, Altinay L, Chatholh P.

(2010). Strategic administration for hospitality and tourism. 1st Version, Burlingtion, MA 01803, USA. Elsevier Ltd. Six Flags, Inc. (2006). Six Flags Experiences Sturdy Fourth Quarter and Full 12 months 2005 Outcomes; Outcomes Pushed by Attendance and Spending Progress; New Administration Group Reaffirms Steerage for 2006. Retrieved from: http://traders. sixflags. com/phoenix. zhtml? c=61629&p=irol newsArticle_pf&ID=828685&spotlight Six Flags Web site. (Aug 30, 2012). Six Flags over Georgia and 6 flags white water Announce new Thrills for 2013. Retrieved from: sixflags. com/overGeorgia/data/News_2013NewCapAnnouncement. aspx.