Promotional Campaign Strategy ProposalIMPORTANT POINTERS TO TAKE NOTE FOR ESSAY
Write the essay in an lively tone(will likely be, will,).
No want in-text citations or theories. ONLY BIBLIOGRAPHY is required (Begin on a contemporary web page)
2000 phrase rely
Learn the query rigorously and discuss with the PowerPoint slides and e book
Clarify WHY whenever you purpose out for every header. Justify and Rationalise
Your TACTICS MUST gel with the STRATEGY
The beneath appended 9 headers are for use:
• SITUATION ANALYSIS
- Use each SWOT/PEST evaluation (no must spell out or outline, spotlight key pointers – Establish Distinctive Promoting Level)
- This a part of Introduction – utilizing SWOT & PEST to current your key analysis findings on the given situation
• GOALS (for instance, To revive picture/ status in order to construct confidence and belief and to extend guests)
- Might be a couple of
• TARGET MARKET
- Give demographics and psychographics
- Is it locals OR vacationers?
- If locals – who's it, households, college students, Senior residents or corporates?
- If vacationers – who's it? Asians or Europeans and so forth. (Singapore Tourism Board stats)
- How& What?
• KEY MESSAGES
• TACTICS/CHANNELS(for instance for constructing belief:getting clients to pose on-board the capsule)
• TIMELINE – TABLE FORMAT (NOT included in phrase rely of 2000 phrases)
- 6 months
TACTICS September OCTOBER NOVEMBER
1 Wk2 Wk3 Wk4 Wk1 Wk2 Wk3 Wk4 Wk1 Wk2 Wk3 Wk4
Opening ceremony x
Media Launch x
- 6 months’ timeline given, 1 month is 4weeks (Make full Use of the 6months)
- Simply cross out the field as per column to point what's in ways – for instance you plan to carry opening ceremony in third week of September, then media launch bought to be despatched out 1 week earlier than. Cross out the bins accordingly.
- If media launch is one in all your tactic, then clarify the angle.
- Media monitoring