Promotional Campaign Strategy Proposal
IMPORTANT POINTERS TO TAKE NOTE FOR ESSAY  Write the essay in an lively tone(will likely be, will,).  No want in-text citations or theories. ONLY BIBLIOGRAPHY is required (Begin on a contemporary web page)  2000 phrase rely  Learn the query rigorously and discuss with the PowerPoint slides and e book  Clarify WHY whenever you purpose out for every header. Justify and Rationalise  Your TACTICS MUST gel with the STRATEGY The beneath appended 9 headers are for use: • SITUATION ANALYSIS - Use each SWOT/PEST evaluation (no must spell out or outline, spotlight key pointers – Establish Distinctive Promoting Level) - This a part of Introduction – utilizing SWOT & PEST to current your key analysis findings on the given situation • GOALS (for instance, To revive picture/ status in order to construct confidence and belief and to extend guests) • OBJECTIVES - Might be a couple of • TARGET MARKET - Give demographics and psychographics - Is it locals OR vacationers? - If locals – who's it, households, college students, Senior residents or corporates? - If vacationers – who's it? Asians or Europeans and so forth. (Singapore Tourism Board stats) • STRATEGY - How& What? • KEY MESSAGES • TACTICS/CHANNELS(for instance for constructing belief:getting clients to pose on-board the capsule) • TIMELINE – TABLE FORMAT (NOT included in phrase rely of 2000 phrases) - 6 months For instance: TACTICS September OCTOBER NOVEMBER Wk 1 Wk2 Wk3 Wk4 Wk1 Wk2 Wk3 Wk4 Wk1 Wk2 Wk3 Wk4 Opening ceremony x Media Launch x Launch x - 6 months’ timeline given, 1 month is 4weeks (Make full Use of the 6months) - Simply cross out the field as per column to point what's in ways – for instance you plan to carry opening ceremony in third week of September, then media launch bought to be despatched out 1 week earlier than. Cross out the bins accordingly. - If media launch is one in all your tactic, then clarify the angle. • EVALUATION - Media monitoring - Surveys