Product Strategy And Management Jet Airways

On a brilliant sunny morning of Could 2011, Naresh Goyal, the founder chairman of Jet Airways was going by way of the monetary experiences for the yr ended March 2011 whereas having his common cup of espresso. Jet Airways had posted losses for the quarter ended March ’11 whereas it had posted a meager revenue of 9.69 crores for the FY’11 after three years of consecutive losses. The corporate was pondering of the way to deliver the airways again into constant profit-making methods.

The corporate at present supplied three manufacturers of airline companies: the premium service- Jet and the low price models- JetLite and JetKonnect. The corporate’s primary competitor within the premium area was Air India and Kingfisher whereas it had a variety of opponents within the low price provider section. JetLite had contributed 75% to the group’s home income within the June quarter however a variety of questions have been raised concerning the logic behind working two low price fashions on the identical time when such intense competitors was there within the section. Naresh Goyal needed to take a call quickly concerning the future that his firm ought to absorb relation to those low price fashions.

Indian Airways Trade

Pre-liberalization Period

On the time of independence in India, there have been eight corporations have been in service inside and outdoors the nation specifically Tata Airways (renamed as Air India), Indian Nationwide Airways, Air service of India, Deccan Airways, Ambica Airways, Bharat Airways and Mistry Airways. In 1953, the federal government nationalized the airways through the Air Companies Act, 1953, which gave beginning to Indian Airways and Air India. Indian Airways got here into being with the merger of eight home airways to function home companies, whereas Air India Worldwide was to function the abroad companies. Moreover, the Act gave monopoly energy to Indian Airways to function on home scheduled companies ruling out some other operator. Air India turned the one Indian provider to function on worldwide itinerary excluding some routes to the neighboring nations which got to Indian Airways.

Liberalization and Personal Gamers’ Entry

The companies supplied by the 2 state-owned airways weren't up to speed. So, within the early 1990s, Indian authorities initiated liberalisation of Indian airways trade and rest in guidelines and laws for personal gamers to function on this trade. As a consequence to this the Air Companies Act was repealed in 1994 and personal gamers have been allowed to function scheduled companies. In 1995, Air Sahara, Jet Airways, Damania Airways, East West Airways, Modiluft and NEPC Airways have been granted scheduled provider standing. However solely 4 operators- Jet Airways, Air Sahara, Jagsons and Spicejet (beforehand operated as Modiluft) began operations by 1997 and continued to function. Finally, by 1998, at the least six non-public airways, East- West, Modi-Luft, NEPC, Damania, Gujarat Airways and Span Air have been closed.

The arrival of personal gamers within the aviation trade improved the companies supplied by the gamers as competitors created an incentive to enhance companies supplied. By 2003, solely two non-public carriers survived to see the dawn of the brand new century, i.e. Jet and Sahara. The survival of Jet Airways might be attributed to its sound monetary planning and extraordinary administration workforce since its inception.

Arrival of Low Value Carriers

In 2003, a significant breakthrough occurred within the airways trade when Air Deccan began its operations as India’s first Low Value Profession (LCC). The arrival of Air Deccan gave competitors to the extant duopoly of Jet Airways and Sahara Airways. It additionally modified the fare construction within the trade from two-way economic system and enterprise class fares into a number of choices of together with test fares, net fares, APEX fares, web auctions, Particular reductions, company plans, final day fares, promotional fares and so forth. Because the entry of Air Deccan, the passenger visitors within the airways trade has grown tremendously. Within the subsequent two years, Kingfisher, Spice Jet, Indigo, Go Air and Paramount additionally began as LCCs in India.

The consolidation section within the Indian Airways Trade

In 2007, Jet acquired Sahara, Kingfisher acquired Air Deccan and Indian Airways and Air India have been merged to type a single entity named Air India.

A comparative account of plane actions, passenger rely and freight within the first quarter of 2011-12 over that of the earlier yr is given in Exhibit 1.

Firm Historical past

Jet Airways

Firm founder Naresh Goyal accomplished his commencement in Commerce in 1967 and joined the journey enterprise on the age of 18 as a basic gross sales agent (GSA) for the Lebanese Worldwide Airways. From 1967 to 1974 he learnt the intricacies of the journey enterprise by way of his affiliation with a number of international airways. In Could 1974, he fashioned his personal firm, Jetair (Personal) Restricted, to market different international airways in India. When the Indian authorities reopened the home aviation market to non-public carriers, it offered a chance to Goyal who established Jet Airways (India) Personal Restricted in 1991.

On April 1, 1992, Jet Airways was included as an air-taxi operator in India. It began out its home operations on fifth Could 1993. With an preliminary fleet comprising of Four leased Boeing 737 aeroplanes, Jetairways quickly expanded to incorporate worldwide operations with its maiden worldwide flight from Chennai to Colombo.

Jet presently connects 52 home locations. Jet strengthened its place because the airline for the enterprise neighborhood significantly throughout 90s. 80%of its passengers have been enterprise class passengers who selected its companies due to its punctuality and glorious service. 95% of its passengers rated the airline nearly as good or glorious. In March 2004, Jet Airways acquired license to fly over worldwide routes and it presently connects 24 worldwide locations.

Formation of JetLite and JetKonnect

On 12 April 2007, Jet acquired Air Sahara for USD 340 million. Air Sahara was renamed as JetLite and was positioned to serve the section that was rising to be new prospects of airline companies supplied at low costs.

Throughout the recession of 2008, Jet was going through falling revenues. Therefore it determined to allocate a few of its plane from Jet Airways to cater to the LCC section as buying energy of individuals was low at the moment. There have been regulatory delays in transferring aircrafts from Jet Airways to JetLite as these two had totally different operator codes. On eight Could 2009, Jet Airways launched a brand new low-cost model referred to as Jet Konnect to function on sectors that had lower than 50% or much less load issue.

Aggressive Panorama

Within the section from 2003-2006, the entry of Air Deccan marked a brand new level in Indian aviation: India had its first low price/no frills airline. By matching plane fares with higher class railway fares, this was an period the place passenger visitors went up and intense competitors among the many gamers began. Spurred by the success of Air Deccan, different LCCs akin to Spicejet, Indigo, GoAir started operations. Air Deccan was acquired by Kingfisher airways and have become the LCC referred to as Kingfisher Crimson. Among the main gamers offering competitors to Jet in the present day are Indigo and SpiceJet. Kingfisher, which as soon as was once a tricky competitor within the non-LCC section is now a really weak competitor.

Indigo

At the moment, this LCC is the market chief and the one worthwhile airline service in India. Their primary focus is on on-time efficiency and repair that are primary shopper wants. By means of this and a complete host of price reducing measures, they've ensures that they continue to be worthwhile. The airline is on an growth mode to different main cities of the nation in addition to worldwide locations. Indigo scores higher than the low price JetLite and JetKonnect on the service dimension.

When it comes to communication, Indigo advertisements focus primarily on their very own time efficiency and the hassle-free expertise. To interrupt the advert litter, Indigo differentiated its advertisements: it got here up with an revolutionary advert picturised on the type of a Broadway musical. The advert additionally confirmed uniformed stewards and air hostesses in Indigo’s blue uniform which was a good way to painting their model id. [1] 

Kingfisher

Owned by Vijay Mallya, it’s essentially the most flamboyant airline in India and fares significantly better than Jet when it comes to in flight and on floor companies. It's a main luxurious airline working an intensive community and had growth plans for regional and long-haul companies. At the moment, it's in unhealthy monetary well being resulting from which its flights have been tormented by delays and as a consequence, its picture has taken a extreme beating.

When it comes to communication, “Flying Excessive” was the tagline used within the Kingfisher video ad2 that exhibited liberation and flying by way of its picturization2. Kingfisher was positioned as a luxurious model and this was conveyed clearly by way of the video. Nevertheless, much like Jet, Kingfisher didn’t launch any video advert for the low price provider (Kingfisher Crimson) it began working after buying Air Deccan. The luxurious positioning of Kingfisher, which resulted in confusion when Crimson began operations, was one of many elements that was resulting in its rising unpopularity. Its future, at the least in Goyal’s viewpoint, seemed bleak. Therefore he focussed extra on different opponents whereas strategizing for the way forward for Jet.

SpiceJet

It's India’s second largest low price airline and third largest when it comes to market share. It was initially began as Modiluft airways again in 1993 in partnership with Lufthansa. Over time, it modified fingers and obtained rebranded as SpiceJet and operates as a low price provider.

SpiceJet’s communication focuses on the principle attributes of the airline: service to unaccompanied minors, possibility of selecting your personal seat and so forth. However, these options fall both within the classes of primary/efficiency attributes that any airline ought to have. SpiceJet hasn’t taken any measures of their service to improve these options to the joy class in order to be differentiated from different gamers.

Tipping factors within the historical past

Sahara acquisition – Spreading wings

In yr 2005-06, when Air Sahara was exploring the alternatives for personal placements of its fairness, a number of airways like SpiceJet and Kingfisher confirmed their curiosity for stake within the firm. Nevertheless the deal couldn’t be made as a result of Kingfisher thought the value set was too excessive given the not so sturdy financials of Sahara. Later, Jet Airways got here into the image and confirmed sturdy curiosity in shopping for out the airline. This merger had a number of strategical aims behind it:

Jet may have a robust place within the Indian Airline trade with virtually 50% of the market share.

Jet would change into the one non-public provider to fly worldwide with no competitors for Three years as a result of different carriers have been comparatively new. And as per laws, it could have wanted minimal of three years of home operation earlier than going worldwide.

Jet would have a whole dominance of parking bays and airport infrastructure.

Jet might now simply improve its capability with out increasing provide.

The merger occurred in 2007 and Jet Airways branded Air Sahara as JetLite and positioned it as low price provider to compete in opposition to low price provider at the moment. If we take a look at this merger technique from Ansoff’s matrix framework, we will say that the transfer was extra of ‘Diversification’ technique. This may be justified by the truth that JetLite was positioned as low price provider as a brand new product for Jet (Jet was often called full price provider) they usually focused new market section which was low price.

Nevertheless, this turning level for Jet proved to be too expensive because it moved from a profit-making airline to a loss-maker and hasn’t recovered but. (Refer Exhibit 2 for gross sales and revenue tendencies).

Jet Konnect – One other Jet model

In yr 2009, when Indian economic system was not doing properly, the worldwide operations of Indian airways have been affected too. On the identical time, Jet Airways was going through stiff competitors from low price carriers and JetLite was not doing properly within the home market with simply round 7% of market share. Thus in the identical yr, Jet launched low price model named Jet Konnect to combat with the low price carriers on routes with larger passenger load issue. As an alternative of increasing the prevailing model JetLite, the choice to determine a brand new subsidiary was to keep away from the regulatory delays related to transferring extra plane from Jet Airways to JetLite which had separate working codes. Jet Konnect supplied no-frill companies. Nearly Three years after its introduction, positioning of Jet Konnect appears to be working for the truth that 70% of all of the seats that Jet sells within the home market come from Jet Konnect itself.

However even after the introduction of JetKonnect, the corporate has been making losses. Thus, although Jet Konnect technique might have helped Jet to retain its market share close to 28%, clearly it did not make a long run marketing strategy.

Points-

Growing Gross sales; Reducing Earnings

The financials point out that gross sales have been rising all through the previous 12 years, however the earnings haven't adopted the pattern. The corporate which had began to make rising and optimistic earnings for the reason that internationalization of its operations in 2004, began exhibiting declining earnings that quickly dwindled into losses after the acquisition of Air Sahara. Restoration from the losses has been very sluggish. Goyal puzzled if this was due to the lack of transferring the synergies from Jet’s major enterprise of full service to no-frills service.

Model Confusion

Goyal additionally puzzled if having two low-cost manufacturers was a good suggestion, because it might have probably led to individuals not having the ability to differentiate between JetLite and JetKonnect. On the time of inception of JetKonnect it had appeared like the most suitable choice potential to earn revenues in a slowing market and it needed to be applied shortly with out ready for the settlement of authorized problems with together with Jet’s fleet beneath JetLite’s identify. However now, pondering again, Goyal puzzled if he had moved too quick.

Model Dilution

Jet was once thought of a premium model providing full companies. With the extension of the identify “Jet” to the brand new no-frills manufacturers JetLite and JetKonnect, Goyal puzzled if there was a dilution within the model’s fairness.

Ideally, JetLite and JetKonnect have been meant to be downgraded variations of Jet. Did the market understand it this fashion? Or was Jet being seen as an upgraded model of the low-cost carriers (and thus occupying solely a second place within the mindspace of the buyer)? Has the extension resulted in cannibalization of Jet?

The best way forward- Options

Entry into LCC section had began off the loss-making section for Jet and the introduction of a brand new LCC model hadn’t helped the corporate make optimistic earnings. If the LCC section have been to be nonetheless operated by Jet, streamlining the product portfolio of the group to supply the visitors a single superior in-flight product within the full-service and low-fare classes respectively was the one viable possibility as seen within the alternate options he jotted right down to be mentioned together with his technique workforce.

Merge JetLite and Jet Konnect; model it as JetLite.

Merge JetLite and Jet Konnect; model it as Jet Konnect.

Merge JetLite and Jet Konnect; model it as a distinct new model.

Exit the Low Value Service section to beat model dilution.

The following day, he put forth these to the workforce and requested for an answer to the problem at hand and a suggestion for the best way ahead.

Evaluation- Arriving at an answer

After the assembly with Goyal, the technique workforce break up themselves into sub-groups: one analyzing the communications of Jet’s manufacturers and one conducting market analysis to grasp individuals’s model associations with respect to Jet. They aimed to view the present place of the manufacturers with respect to the worth in addition to worth perceived by the market.

Communications of Jet’s manufacturers

Jet Airways

A set of formal advertisements was launched in 2007, with none movie star attraction [ [2] ]. These advertisements focussed on the varied attributes featured within the three lessons of air journey, with none voice-over. The tagline used was “Change the best way you fly”.

This was adopted by a set of TV Commercials (storyboards in Exhibit Three) launched in 2008, starring Bollywood actor Shah Rukh Khan, for the First Class, Premiere Class and Economic system Class of Jet Airways. The airline was positioned as a service-oriented one which took care of the little issues that add to the nice expertise of the shopper.

As well as, there have been hoardings talking about connectivity in addition to reinforcing the taglines of the video ads. An fascinating living proof was when Kingfisher took an ambush initiative and put up a hoarding over Jet’s hoarding (that spoke about Jet having modified and asking individuals to go to their website to know extra); Kingfisher took credit score saying that it was chargeable for the change. This was adopted by GoAir’s ambush of Kingfisher and Jet, by placing up a hoarding on prime of the 2 present hoardings, saying that they haven’t modified and nonetheless stay the neatest approach to fly. This marketing campaign resulted in publicity for all three manufacturers.

JetLite & JetKonnect

Not a lot of promoting was achieved for these two brands- a potential motive for the confusion between the 2, prevailing amongst individuals.

A number of print advertisements for JetKonnect have been launched when the airline was launched (Ref. Exhibit Four-a). One in all them had personnel sporting the identical apparel as Jet Airways’ personnel. This was geared toward reinforcing the nice service high quality in JetKonnect (by linking it to the service of Jet Airways) nevertheless it resulted in model dilution and cannibalization of Jet Airways, when a low price provider (JetKonnect’s advertisements spoke about “Low Fares”) was perceived to supply an equally good service. The print advert of JetLite (Ref. Exhibit Four-b) bolstered the low-cost characteristic by displaying the value (Rs. 1001) prominently, for a couple of home routes.

Model Associations

Depth Interviews-

Depth interviews performed throughout six individuals within the age group of 22-27 who had travelled by Jet Airways, JetLite and JetKonnect. This section was chosen as a result of they'd be a part of the most important class of air travellers within the coming many years. Questions have been posed (Ref. Exhibit 5) to grasp their necessities from airways’ companies and their views on the three manufacturers that Jet had.

The respondents might be categorised into two main classes:

Those that count on comfy journey and repair high quality and are prepared to pay for these

Those that are very price-conscious and don't care a lot for service

The individuals within the former class related Jet with comfy journey and thus most popular it for lengthy journeys; these within the latter class didn't affiliate something exceptionally good with Jet. Some even felt that they have been too excessive priced for the standard of service they supplied.

Not one of the individuals interviewed had seen the ads of Jet Airways with Bollywood actor Shah Rukh Khan starring in them. Some recalled seeing hoardings that spoke about good connectivity and a few recalled the apparel of the personnel and the brand.

All of the interviewed individuals used the web mode of checking costs through websites like makemytrip.com, yatra.com or cleartrip.com. Reserving was made by some individuals on the respective airline’s web site whereas it was achieved by some others on the worth checking portal. All have been conscious of the Jet Privilege Card program however just one was a person of it.

Punctuality was a key anticipated attribute by all interviewees and all gave a optimistic suggestions about IndiGo on that facet. Jet’s manufacturers have been seen to be neither considerably good nor considerably unhealthy with respect to punctuality.

The consolation and quality-sensitive individuals gave Jet Airways the next score than JetLite or JetKonnect, whereas the price-sensitive individuals rated JetLite and JetKonnect over Jet Airways. No distinction was perceived or noticed between JetLite and JetKonnect.

Is Jet an upgraded model of JetLite/Konnect (or) is JetLite/Konnect a downgraded model of Jet?

From the shopper’s ticket buy behaviour (all of them used makemytrip.com or cleartrip.com or the likes), it was seen that they'd first be proven the most cost effective flights first (which is how these websites are programmed to perform). Therefore, a typical buyer would first see JetLite / JetKonnect’s costs after which see the incremental worth to be paid for Jet after which examine the value versus high quality / additional options obtained from the full-service airline. Thus, it was noticed that the LCC manufacturers have been turning into the anchor manufacturers and Jet was seen as an improve. This was substantiated additional within the evaluation of a survey that was performed (as defined under). A low-cost provider being seen as an anchor model is degenerative to the mum or dad model as model dilution happens and other people affiliate even the mum or dad with the LCC’s attributes.

Survey

A survey (Ref. Exhibit eight for the survey) of air travellers was performed to determine the significance of assorted attributes to individuals and the score of airways on these attributes (Ref. Exhibit 6). This helped arrive on the Market Perceived High quality (MPQ) and Market Perceived Value (MPP) of the airways relative to 1 one other, which aided our comparative evaluation and inferences concerning model perceptions.

Weight connected to attributes

The attributes, within the order of significance, was seen to fall into Three buckets. The primary bucket has punctuality with a highest weightage of 21%. The second bucket has flight connectivity, baggage allowance and flight crew’s angle, all with weights round 17-18%. The third bucket comprises food-on board and in-flight leisure with weights round 13-14%. (Ref. Exhibit 6-a). Punctuality has all the time been of paramount significance in any mode of transport. Nevertheless, the fascinating factor is the decreased weights given to the third bucket – this was a direct results of the communication methods adopted by the low-cost carriers.

Existence of Model Confusion

An MPQ in addition to MPP evaluation of JetLite versus JetKonnect throws up a rating of 1.00, implying that there isn't a perceivable distinction within the minds of the shopper when it comes to the 2 manufacturers, resulting in model confusion and dilution.

JetLite-Jet: High quality versus Value

MPQ evaluation (Ref Exhibit 6-e) of JetLite versus Jet exhibits that JetLite is just 89% of Jet with respect to high quality, whereas an MPP (Ref Exhibit 6-f) evaluation exhibits that Jetlite’s perceived worth is 97% of that of Jet. Heence, individuals can simply understand Jet to be priced solely marginally larger than JetLite for a comparatively higher supply of high quality. Therefore they suppose that Jet is an upgraded model of JetLite.

Indigo- Higher High quality than Jet

MPQ evaluation of Jet versus IndiGo exhibits that Jet is marginally perceived to be of a decrease high quality than IndiGo, regardless of Jet being a full-service airline and IndiGo being a no-frills airline. That is indicative of the truth that individuals understand punctuality (through which IndiGo excels) to be an important high quality. Thus a comparatively new airline has managed to alter the load connected by individuals to “punctuality”, by exhibiting them the worth it could actually create for them by providing it.

Perceptual Maps

Additionally, primarily based on the interview and survey responses, notion maps have been constructed for airways in India (Ref. Exhibit 7). It's seen that IndiGo provides excellent price-value efficiency with respect to the highest three attributes that folks count on in airline service. No provider operated within the Premium price-high connectivity quadrant, because it was not economical to supply full-service over brief routes (that provide excessive / direct connectivity).

Present model identify connotations

(Lite signifies that it's a stripped down model of Jet; provides a damaging connotation to the shopper that he/she is shedding some companies of the unique Jet airways)

+

(Offers the reliability of the mum or dad model, and the extension “Konnect” tries to level out to a further attribute of connectivity, which in response to the survey is very valued)

n/a

(A reputation which might not embody Jet in it)

n/a

Guardian model enhancement

(A premium product and a stripped down product with the identical model identify will result in dilution)

(A premium product and a stripped down product with the identical model identify will result in dilution)

+

(A reputation which might not embody Jet in it; being a very unbiased factor it could not tarnish Jet’s picture with a low price tag)

+

(Exiting from the LCC section and simply concentrating on the standard section fully eliminates the possibilities of model dilution)

Anchoring within the thoughts of the shopper -Jet Airways versus LCC model identify

(Jet is seen because the upgraded model of Jetlite (the perceived anchor, as proven within the analysis- Ref Exhibit 6-e,f))

(Jet is seen because the upgraded model of Jetkonnect, which is perceived to be the identical as JetLite, (LCC is the perceived anchor, as proven within the analysis- Ref Exhibit 6-e,f))

+

(With the LCC not having ‘Jet’ in its model identify – the primary buyer contact with Jet occurs with Jet Airways and therefore Jet stays the anchor model)

+

(Utterly exiting LCC, eliminates the entire menace of being anchored as a low-priced model in buyer’s thoughts)

Suggestions by the technique workforce

The analysis of the choices signifies that the third possibility (Merge Jetlite & Jetkonnect; spin off with a brand new model identify) is essentially the most viable, because it scores positively on all standards. At the moment the manufacturers of jet are positioned as in Fig- 2. This may be modified to create a positioning map such that there are two totally different manufacturers which might be clearly separated, with distinct model names that don't lead to model dilution or confusion. The positioning must be as in Fig-Three:

cid:[email protected]

Fig Three: Present Jet State of affairs Fig Three: Jet – after model fusion

Operational Suggestions for each manufacturers of the corporate

Punctuality-

That is crucial attribute to the shoppers. Therefore this needs to be offered by each the full-service in addition to the low-cost service airways. In any other case they'd quickly lose out to IndiGo.

Connectivity-

The brand new LCC model ought to aggressively improve the variety of immediately related areas to compete with IndiGo and SpiceJet.

Communications-

Clear and distinct communication technique must be developed for each manufacturers. For instance, crew apparel, colors within the print advertisements and such seen model components must be distinct, to keep away from model dilution.

First Class Ad1

The outline of the options akin to a cushty lie-flat mattress, private wardrobe, desk for 2 and a door (that gives privateness) is finished by a voice-over, accompanied by the visuals that present the protagonist experiencing them in an imaginary place of luxurious, correlating every scene with the expertise contained in the flight. The consolation and luxurious are communicated successfully and the advert ends with a tagline- “Full of the little touches that rely” and a written line displaying “Greater than 400 worldwide flights per week”.

Economic system Class Ad2

The features- akin to extra space between rows of seats, extra legroom (with a particular leg-rest) and a cushion for back-rest- are proven as being loved on board a flight by the protagonist, whereas a voice-over describes each. The advert ends with a tagline “It’s the little touches that go a great distance” and a show of the phrases “Greater than 400 worldwide flights per week”.

Premiere Class Ad3

The options akin to wider seats and extra space for passengers are proven figuratively with a widening of a settee on which the protagonist is seated and pushing the couch down the room to create extra space between the protagonist and one other particular person. The options of a lie-flat mattress and direct aisle entry from all seats are proven in an in-flight atmosphere. The potential absence of a figurative comparability for a lie-flat be [3] d might be to keep away from confusion with the primary class advert. The advert ends with the tagline “It’s the little touches that make an enormous distinction” and a show of the phrases “Greater than 400 worldwide flights per week”.

How continuously do you journey and for what function?

Whereas working- as soon as in Three weeks; function was official

12-13 instances per yr; private(going dwelling & trip)

As soon as in Four-5 months; private

Do you could have any desire for particular functions; in that case, why?

Official- jet (to make the most of frequent flier); Private- Whichever is the most cost effective(besides Air India)

Indigo over spicejet due to well timed departure and arrival; likes jetlite as properly due to the identical motive; doesn’t want jet due to meals (as that provides to price)

Indigo any day- each private & enterprise; punctuality is the most effective

What involves your thoughts once we say “Jet” ?

Brand, nothing else

Excessive worth. Jet was good as soon as upon a time; Now, Jet doesn’t give worth for the quantity charged

Nothing premium; in-flight leisure doesn’t all the time work; meals is the one differentiating issue, nevertheless it doesn’t matter to me

What Three attributes make you select JetLite over Jet Airways?

Solely Value

Value, Punctuality (suppose Jetlite is best), Newer seats

Solely Value

What Three attributes make you select Jet over JetLite ?

Wont want; price delicate

Will selected jet over jetlite in case there isn't a jetlite flight in that route+ if Jet travels faster (can settle for worth that's larger by a max of Rs 1000)

Provided that I'm not paying for it

Have you ever seen advertisements of Jet?

Remembers Hoarding; “connects to (…) ; (…) flights to NY/SA”; airhostess gown shade;

Sure; haven’t seen them in current instances; doesn’t keep in mind a lot

Not just lately; Kingfisher’s ambush-known resulting from prior tutorial enter

How do you guide your tickets?

On-line-search for yatra coupons; Ebook the most cost effective mode

Test costs by way of makemytrip; guide by way of the journey agent. Doesn’t belief giving the cardboard no. within the web site

Cleartrip.com website solely

Have you learnt about Jet’s loyalty programme?

Sure; registered however didn’t get the cardboard /make use of it

Heard concerning the reward factors system from different individuals

Sure; not a member as I don’t fly repeatedly

Do you understand any distinction between JetLite & JetKonnect? If that's the case, what?

No

Not a lot; jetlite has been extra punctual and extra subtle air crew; no change in meals choices

No