In this case the immediate sales managers are used to evaluate the sales people. They give the questions outlined in the appraisal form to employees and use them to appraise the individual task outcomes. They evaluate how effective sales have been under each individual sales person and their ability to meet their targets and what can be improved on to enhance their performance.
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However, there is need to appraise not only the task outcome but also the traits and behaviors that the sales people have.
In the trait evaluation, the emphasis is more on the employee’s skills, capabilities, personality, attitudes and aptitude. This can only be done if the employees and the appraiser constantly work together hence enabling the appraiser to make the correct judgment on the employee’s traits. If the two have not been in touch with each other then it would be hard for the appraiser to pass judgment on the employee’s traits since he or she is not well versed with the person’s abilities, personality, skills, attitudes and aptitudes.
There is also need to evaluate the behaviors of the sales people. Even even the customers who buy the products of luxurion auto can do this. There are already identified behaviors of how they should behave towards customers and their behavior is rated against this background by identifying these behaviors, it leads to the employees striving to attain a level of behavior that largely conforms with the identified behaviors. This will in turn lead to more effective performance of jobs and better workplace understanding.
