MKTG101 Marketing Fundamentals Assessment
MKTG101 Advertising and marketing Fundamentals Evaluation Information Session 1, 2018 Division of Advertising and marketing and Administration Web page 2 of 6 Evaluation Duties Identify Weighting Due Identify Weighting Due On-Line Quiz 20% Week 6 Task Advertising and marketing Portfolio 30% 9am Monday Week 9 Remaining Examination 50% Examination Interval On-Line Quiz: Particular person Evaluation 20% weighting Materials Lined: Textbook chapters 1, 2, three, four, and 5 (Weeks 1 to five inclusive) Sorts of Questions: 30 a number of alternative questions. This will probably be a closed ebook quiz (ie there aren't any textbooks, notes or different assets allowed). You might be permitted to entry iLearn however shouldn't be accessing every other web sites. Due Date (Week 6): The quiz will probably be accessible throughout your registered tutorial class time just for Week 6. You should attend the tutorial class wherein you're registered. You can't attend another tutorial class as you'll not have entry to the quiz. Please carry your individual digital machine wherein to finish the quiz on-line throughout the class. The quiz will function on a laptop computer, pill or a smartphone. In the event you would not have any of those digital units please determine your self to your tutor at first of the semester. The quiz can't be accomplished outdoors of your tutorial class. In case you are absent out of your tutorial in Week 6, you'll be given a mark of zero for the quiz. Time Restrict: You may have 40 minutes to finish the quiz. You might be allowed one try solely and that will probably be last. You aren't penalised for incorrect solutions so try all questions. Directions:  The time begins when you click on on Try Quiz now.  As soon as you start your try, you will notice the timer start within the high proper nook.  If it's good to depart the quiz throughout the try you'll be able to log again in and Web page three of 6 resume offered there may be time remaining on the timer. Nevertheless, the timer countdown will not be paused if you depart the quiz. Hints for Finishing the Quiz in iLearn:  Firefox and Google Chrome are the advisable browsers to make use of (please replace your browser repeatedly).  The questions and choices are all randomized from a database of questions.  Questions will seem on each new web page. Please save your alternative for the query and use the Save and subsequent button on the base of your display to save and transfer to the subsequent query.  When you've got accomplished your quiz, click on on the Submit all and end button on the base of the Abstract Display. Penalties: No extensions will probably be granted. College students who don't undertake the quiz throughout the assigned interval will probably be awarded a mark of zero for the duty. The quiz can't be accomplished outdoors of your registered tutorial class for Week 6. If you're absent out of your tutorial in Week 6, you'll be given a mark of zero for the quiz. College students who've an authorised Particular Consideration utility will be granted consideration. Advertising and marketing Portfolio: Particular person Evaluation 30% weighting Due Date (Week 9): Monday Could 7 at 9 am. On-line submission through Turnitin. Your job is to gather a complete of seven completely different examples referring to particular subjects that illustrate and supply proof of ‘advertising in motion.’ Your examples should be present (from 2016-2018) and will come from sources similar to newspapers, magazines, web sites, social media (e.g. shopper blogs), private expertise, and many others. In case you are unsure if the supply of the proof/ instance is acceptable, please ask your tutor. It's good to discover 1 instance from every of the next subjects/ideas. Please word that the final subject/idea requires 2 examples. 1. Market Analysis and its use in a advertising plan. This implies sourcing an instance that demonstrates using market/advertising analysis to find out advertising goals, methods or techniques. 2. Who're the competitors to your favorite product? This implies sourcing an instance that demonstrates the impression competitors (an exterior issue) has on Web page four of 6 your favorite product and thus influences advertising goals and techniques. three. PESTEL and the way this impacts the introduction of a brand new services or products. This means sourcing an instance of a brand new services or products first, after which explaining how every consider PESTEL impacts entry into the market. four. SWOT evaluation and its use within the advertising plan. This implies sourcing an instance that demonstrates how SWOT is utilized by an organization to information choices associated to the advertising combine or different components of the advertising plan. 5. Segmentation, concentrating on and positioning in advertising (STP): Present tendencies in the trade of your alternative. This implies first selecting an trade that you're conversant in or desirous about. Supply an instance that describes a present development in that trade. Clarify how STP might be used to reap the benefits of the development. 6. New product/companies launches or model administration: Successful and failure. This implies sourcing 1 instance of a brand new product/service success and 1 instance of a brand new product/service failure; OR 1 instance of profitable administration of a model and 1 instance of failed administration of a model. Whichever choice chosen, it's good to take into account how inner and exterior components could have impacted the success or failure. Necessities: You should write a 300 phrase critique for every subject. Every critique ought to embody:  The subject (from above) ought to be said and the related headings and pages numbers from the textbook related to the subject.  A proof IN YOUR OWN WORDS of the idea/subject that demonstrates sound and thorough understanding of the idea/subject.  A quick description of the instance, together with sources utilizing APA referencing. You could use a number of sources for the instance, similar to private expertise and an article in a enterprise publication.  Hyperlink between principle and apply. Your job is to judge and analyse how the instance bridges principle and apply, and the way effectively it pertains to the chosen subject (from the checklist above). Recommend future suggestions, your opinions, limitations, implications or penalties related to the instance - these will fluctuate relying upon the instance and subject. Write clearly and succinctly in your analysis and evaluation. Turnitin Submission: There are a number of submissions to Turnitin allowed. The primary time you submit you Web page 5 of 6 will instantly obtain the originality report which offers you a proportion on similarity with different sources on the web and throughout different universities. Percentages larger than 15% counsel that there has not been paraphrasing and that plagiarism could exist, which is a critical offence on the college. Every successive submission can have a delay of as much as 24 hours on producing this report, so in case you plan to make use of this as a suggestions mechanism, please handle your time. It's your duty to make sure that your task has been efficiently submitted to Turnitin on time, with passable outcomes from the Turnitin originality evaluation. Please discuss with the "Scholar Sources and Help Supplies" part on iLearn. Penalties: No extensions will probably be granted. College students who've an authorised Particular Consideration utility will probably be granted consideration. Please make sure you submit your tender copy to the proper Turnitin hyperlink earlier than 9 am, Monday of Week 9:  Late submissions or these submitted incorrectly in Turnitin will obtain a deduction of 20% (or 6 marks) per day. For instance, assignments obtained from 9.01am Monday however earlier than 9am Tuesday will lose 20% (or 6 marks) of their complete task mark. These obtained from 9.01am Tuesday however earlier than 9am Wednesday will lose 40% (or 12 marks) of their complete task mark.  You shouldn't exceed the 1,800 phrase restrict (this restrict doesn't embody tables, figures, the reference checklist, title web page and any appendices). Exceeding the restrict by an considerable quantity (i.e. > 10%) could result in a deduction of two marks. Web page 6 of 6 Remaining Examination: Particular person Evaluation 50% weighting Due Date: Centrally performed examination interval A 3 hour, "closed ebook" last examination for this unit will probably be held throughout the College Examination interval. You might be anticipated to current your self for examination on the time and place designated within the College Examination Timetable. A last examination is included as an evaluation job for this unit to offer assurance that: • The product belongs to the coed and; • The coed has attained the data and expertise examined within the examination.