MKT220-750 (Fa14) BASIC MARKETING CONCEPTS Fall 2014, Exam 4
Assessment Take a look at Submission: Fall 2014, Examination 4Content Course MKT220-750 (Fa14): BASIC MARKETING CONCEPTSTest Fall 2014, Examination four • Query 12 out of two factors ____ contains any try to deliberately conduct dishonest actions on-line. • Query 22 out of two factors ____ are audio or video recordsdata that may be downloaded from the Web with a subscription that routinely delivers new content material to listening gadgets or private computer systems. • Query 32 out of two factors Fan pages use ____ to assist firms hold monitor of data on who's turning into a fan of their web page. • Query 42 out of two factors JC Penney's web site encourages guests to register to be able to maximize their use of the positioning. By gathering details about a shopper earlier than a purchase order is made, JC Penney is working towards • Query 52 out of two factors A(n) ____ channel offers the chance for a marketer to customise promotions. • Query 62 out of two factors Digital media similar to blogs permit entrepreneurs to work together with potential clients in • Query 72 out of two factors A LinkedIn profile resembles • Query 82 out of two factors In accordance with Nielsen Advertising Analysis, shoppers spend extra time on ____ than e-mail. • Query 92 out of two factors The flexibility of a marketer to establish clients earlier than they make a purchase order is known as • Query 102 out of two factors IHOP is lively on Fb, Twitter, and YouTube to be able to talk with its clients, conduct a video contest, and customarily discover out the customers’ likes and dislikes. IHOP on this instance, is partaking in ____ advertising and marketing. • Query 110 out of two factors Northface launched a promotional marketing campaign utilizing varied types of digital media. As a way to consider the success of the marketing campaign, Northface ought to • Query 122 out of two factors One of many fastest-growing areas in cellular expertise is the creation of ____ that assist shoppers to entry extra details about companies • Query 130 out of two factors CarFax desires to know which social networking websites drive probably the most site visitors to the CarFax web site. The easiest way to realize this data is thru • Query 142 out of two factors Which of the next traits distinguish on-line media from conventional advertising and marketing? • Query 152 out of two factors Shoppers who act as ____ have gotten more and more essential to on-line entrepreneurs as a conduit for addressing shoppers immediately. • Query 162 out of two factors ____ pertains to perceptions of worth and is probably the most versatile aspect of the advertising and marketing combine. • Query 172 out of two factors Attributable to shopper issues over privateness, the ____ is contemplating rules that might restrict the quantity of shopper data that entrepreneurs can collect on-line • Query 182 out of two factors A bonus of the arbitrary strategy for figuring out the promoting appropriation is that it's • Query 192 out of two factors Danielle Robinson, account consultant for EXpert Promoting, tells D'Orazio Tile Merchandise that she is proposing to make use of 5 full-page, four-color adverts in home-decorating magazines to realize a rise in shopper and builder inquiries of 15 p.c. This strategy is an instance of which of the next strategies of figuring out promoting expenditure ranges? • Query 200 out of two factors Dan is liable for creating the promotional marketing campaign for Underneath Armour’s new line of footwear for teenagers. He will probably be writing promoting marketing campaign aims which can be aimed toward making the goal clients' attitudes extra favorable towards Underneath Armour, which needs to be said in ____ phrases. • Query 212 out of two factors Coors advertises that its beer is the one one that's saved chilly from the brewery to the shop. This kind of promoting is known as • Query 222 out of two factors Recognition and recall exams are posttest strategies based mostly on • Query 232 out of two factors Paintings, a significant a part of most commercials, consists of the • Query 242 out of two factors Tercile Merchandise Firm advertises a particular product closely, and Carbone Merchandise Firm desires to offset the consequences of that promoting. On this case, Carbone would most probably make use of ____ promoting. • Query 250 out of two factors Parisian Dry Cleaners airs a sequence of radio adverts that declare, "We're the quickest dry cleaners on the town." This marketing campaign would finest be described as ____ promoting. • Query 262 out of two factors If throughout an promoting marketing campaign a sure portion of promoting runs repeatedly, after which throughout particular intervals further promoting is used to accentuate the extent of communication, a(n) ____ media schedule is getting used. • Query 272 out of two factors Earlier than launching a brand new promoting marketing campaign, entrepreneurs for Wholesome Alternative frozen dinners should decide the promoting factors that they wish to embrace within the commercials. The identification and group of those promoting factors is known as the • Query 282 out of two factors Which of the next is probably the most generally used kind of publicity-based public relations software? • Query 292 out of two factors The primary stage within the growth of any promoting marketing campaign is • Query 300 out of two factors The “Acquired milk?” print marketing campaign is promoting that stimulates demand for a(an) ____, generally known as ____ promoting. • Query 312 out of two factors The final stage within the growth of any promoting marketing campaign is • Query 322 out of two factors Comfortable drink firms promote that their merchandise beat the competitors in nationwide "style exams," they usually check with the rival manufacturers by title. This kind of promoting is finest described as • Query 332 out of two factors Tropicana orange juice has a tv industrial the place a younger boy is consuming orange juice at dinner. He remarks that he likes the good style of Tropicana anytime. The aspect of the industrial that focuses on consuming orange juice at dinner can be finest categorized as ________, whereas the deal with the good style of Tropicana can be finest categorized as ___. • Query 342 out of two factors After the target market for an promoting marketing campaign has been recognized and analyzed, entrepreneurs ought to then proceed by • Query 352 out of two factors In a single nook of its journal commercial for workplace copiers, Lexmark locations a small field asking for the names and addresses of people or firms in search of extra data. Lexmark has included this field to facilitate ____ for this communication. • Query 362 out of two factors A direct-response data type present in commercial that enables clients to ship for extra data has a main goal of • Query 372 out of two factors Sara is anxious concerning the effectiveness of Magnum, Inc.'s promotional messages, and is in search of an strategy with speedy suggestions. Sara is most probably to realize this by way of • Query 382 out of two factors The Barrister's Deli decides to run commercials for its lunch specials on an area FM radio station. Advertising analysis later reveals that the restaurant's goal market listens primarily to satellite tv for pc radio stations. This promotion program suffered from an error within the number of • Query 392 out of two factors Promotion may help hold costs decrease as a result of • Query 400 out of two factors Ralph Lauren is planning a promotion the place it'll showcase all of its clothes strains to consumers at retail shops. It additionally plans to develop a direct advertising and marketing marketing campaign that may use social media to introduce its new seasonal kinds. Ralph Lauren is utilizing ___ with the retail showcase and ___ with the social media marketing campaign. • Query 412 out of two factors Chris sees a tv industrial for Arby's selling its roast beef sandwiches at 5 for $5.95. Later that day he goes to the closest Arby's for a roast beef feast, however is advised that the particular supply shouldn't be accessible at that location. Arby's appears to lack • Query 422 out of two factors Which is the very best instance of noise that originates with the receiver within the communication course of? • Query 432 out of two factors Cooperative promoting efforts between producers and retailers display the promotional goal of • Query 442 out of two factors When a salesman varies the bodily distance between himself and a buyer he's utilizing • Query 452 out of two factors For a lot of shoppers, the pages close to the again of magazines with dozens of very small black and white commercials exceed their • Query 462 out of two factors Andrea receives an e-mail from her sister-in-law that's truly a suggestion for a web site with an illustration of a brand new house hair-coloring system. She later discovers that her sister-in-law obtained a free trial package for passing Andrea's and 4 different buddies' e-mail addresses alongside to the marketer. This is named • Query 472 out of two factors Communication by way of the usage of brochures, annual reviews, occasion sponsorships, and information shops is known as • Query 482 out of two factors Channel capability is set by the • Query 492 out of two factors A industrial for a weight-loss program that explains that the shopper pays just one greenback for each pound she or he desires to lose however specifies in wonderful print that the price of meals is additional exemplifies ____ promoting. • Query 500 out of two factors The Dyson Firm, producer of high-priced vacuum cleaners, has developed a promotional program with each push and pull insurance policies. Dyson solely sells its merchandise by way of retailers who carry high-end family electronics objects. For the push coverage, Dyson will most probably use ____________; for the pull coverage, Dyson will use ___________.