MGT 190 Examination 2
Query 1
The likelihood of gathering an excellent
account receivable __________ the longer
the account stays excellent.
a. will increase
b. decreases
c. stays fixed
d. not one of the above
Query 2
A radio advert by which of the next time
slots could be costliest?
a. 10 am to four pm
b. four pm to 7 pm
c. 7 pm to midnight
d. 6 am to 10 am
Query three
Though banner adverts produce a click-through
price of simply __________ %, they continue to be a well-liked type of promoting on
the World Extensive Internet
a. lower than 10
b. 10 to 25
c. 25 to 50
d. greater than 50
Query four
A instances curiosity earned ratio that’s nicely
above the trade common signifies that:
a. An organization is carrying a debt load that’s
extreme.
b. An organization would have the ability to meet
the curiosity funds on its debt with little or no issue.
c. An organization represents a excessive credit score danger to
bankers and different lenders due to the probability of defaulting on its money owed.
d. The entire above.
Query 5
Within the __________ stage of the product life
cycle, gross sales quantity continues to rise, however revenue margins peak after which start
to say no as opponents enter the market.
a. progress and acceptance
b. maturity
c. saturation
d. decline
Query 6
Solely _____ % of a typical enterprise’s
stock turns over rapidly.
a. 10
b. 20
c. 30
d. 40
Query 7
About 20 % of the standard firm’s
clients account for about __________
% of its gross sales.
a. 20
b. 50
c. 65
d. 80
Query eight
__________ is a way by which a enterprise
marks down the customary value of a well-liked merchandise in an try to attract extra
clients.
a. chief pricing
b. value lining
c. uniform delivered pricing
d. bundling
Query 9
Research present that companies usually waste
__________ % of the time it takes to
produce services with out ever
realizing it.
a. 10 to 20
b. 35 to 50
c. 65 to 80
d. 85 to 99
Query 10
A advertising plan ought to:
a. decide buyer wants and needs via
market analysis.
b. pinpoint the precise goal markets a
firm will serve.
c. analyze a agency’s aggressive benefits
and construct a advertising technique round them.
d. create a advertising combine that meets buyer
wants and needs
e. the entire above.
Query 11
Many collectors search for a instances curiosity
earned ratio of at the very least _____ earlier than
saying an organization an excellent credit score danger.
a. 1:1
b. 2.5:1
c. four:1
d. 10:1
Query 12
Roughly __________ % of
industrial and wholesale gross sales are on credit score
a. 40
b. 55
c. 70
d. 90
Query 13
Markup is:
a. the distinction between the associated fee
of an excellent or service and its promoting value.
b. the variable bills required to provide
a product divided by the gross sales income it generates.
c. the sum of a product’s mounted prices per
unit and its variable prices per unit.
d. the portion of a product’s gross sales value
that’s left over to contribute to masking its variable bills and incomes a
revenue after deducting its mounted bills.
Query 14
Most “bounced” checks happen
as a result of:
a. of fraud.
b. 9 out of ten clients fail
to maintain their checkbooks balanced.
c. of financial institution errors.
d. not one of the above.
Query 15
Which of the next statements regarding
pricing is true?
a. When setting costs, small enterprise house owners
should observe opponents’ costs on comparable or
similar services and they also
can both match them or beat them.
b. For small corporations, particularly these
competing in opposition to giant companies, providing
decrease costs is one of the simplest ways to realize a
aggressive benefit.
c. The costs enterprise house owners set
for his or her corporations’ items and providers ship clear alerts to clients about
high quality, worth, and picture.
d. The entire above.
Query 16
Which of the next just isn’t a bonus of
newspaper promoting?
a. Brief closing instances for promoting copy.
b. Low prices.
c. Quickly rising readership charges.
d. Flexibility within the measurement, location, and
timing of commercials.
Query 17
To be simplest an outside advert ought to:
a. use fancy, upper-case letters in daring
print to draw consideration.
b. be positioned on the left facet of the freeway
the place they’ll produce the very best recall
scores amongst viewers.
c. emphasize simplicity, utilizing
brief phrases and brief advert copy to get seen.
d. The entire above.
Query 18
The __________ is a “shifting
image” of an organization’s profitability over a particular time
interval that compares its bills in opposition to its
income to point out internet revenue (or loss).
a. earnings assertion
b. stability sheet
c. assertion of money flows
d. debt ratio
Query 19
A __________ pricing technique for a brand new
services or products maintains a comparatively low revenue margin in order that an organization
can achieve its fast acceptance into the market and
rapidly obtain a excessive quantity of gross sales.
a. penetration
b. skimming
c. sliding down the demand curve
d. cyclical
Query 20
A checking account that robotically strikes fund
from checking to an interest-bearing account known as a(n):
a. cash market account.
b. zero stability account.
c. sweep account.
d. asset administration account.
Query 21
Which of the next statements regarding
promoting is fake?
a. With creativity and ingenuity, a small
firm could make its promoting voice heard above the clamor of its bigger
opponents and nonetheless keep inside a restricted finances.
b. Promoting is a
“luxurious” expense that small corporations ought to contemplate solely after they
have lined all of their different bills.
c. And not using a regular promoting and promotion
finances, a small firm?s buyer base will quickly dry up.
d. Due to many elements, together with
overwhelming advert litter, more and more fragmented audiences, and extra skeptical
customers, corporations have needed to develop into extra inventive of their promoting and
promotional campaigns.
Query 22
__________ are tv viewers who flash
from one channel to a different, particularly throughout commercials, posing an actual
risk to TV advertisers.
a. Flashers
b. Zappers
c. Spammers
d. Jammers
Query 23
With regards to getting ready a marketing strategy, entrepreneurs:
a. ought to rent skilled marketing strategy
writers to put in writing their plans.
b. should acknowledge that as a result of
each enterprise is exclusive, each marketing strategy should be tailored.
c. ought to put together a doc that’s at the very least
100 pages in size to show to potential
lenders and buyers that they’re
well-prepared.
d. The entire above.
Query 24
Small companies ought to preserve a present
ratio of at the very least:
a. 1:1
b. 2:1
c. four:1
d. 10:1
Query 25
Mixing present enterprise with the retail enterprise,
Golf Galaxy gives its clients a wide range of enjoyable options, together with an
in-store placing inexperienced, a driving vary, and a golf simulator that lets golfers
“play” any one in every of 32 world-famous programs, it doesn’t matter what the climate outdoors is. Golf Galaxy is utilizing
which precept of guerrilla advertising?
a. demographic evaluation
b. entertailing
c. knowledge mining
d. time compression administration
Query 26
The most typical channel of distribution for
client items is:
a. producer to client
b. producer to retailer to client
c. producer to wholesaler to
retailer to client
d. not one of the above
Query 27
Roughly __________ % of the
common firm’s gross sales come from present clients.
a. 20
b. 40
c. 50
d. 70
Query 28
Step one in conducting market analysis
is:
a. gathering the info
b. analyzing the info
c. defining the issue
d. shopping for a mailing listing from a listing dealer
Query 29
An organization’s contribution margin is:
a. the portion of whole income that is still
after masking mounted prices to contribute towards assembly variable bills and
incomes a revenue.
b. the distinction between gross sales income and
whole mounted bills.
c. the portion of whole income
that is still after masking variable prices to contribute towards assembly mounted
bills and incomes a revenue.
d. the distinction between gross sales income and
variable bills.
Query 30
Cease ‘N Store, a small comfort retailer, is
working a particular sale on sweet bars from a specific maker. The sweet bars
usually promote for 50 cents every, however Cease ‘N Store is pricing them at “four
for $1.75” for a restricted time. Cease ‘N Store is utilizing which pricing
approach?
a. zone pricing
b. value lining
c. a number of pricing
d. money low cost
Query 31
Knowledge mining is:
a. the method of monitoring consumers? conduct
on the World Extensive Internet.
b. a course of by which enterprise house owners
buy market analysis from exterior sources after which kinds via it to
discover the data that they will use to determine their goal
clients.
c. a course of by which pc
software program that makes use of statistical evaluation, database expertise, and synthetic
intelligence finds hidden patterns, developments, and connections in knowledge in order that
enterprise house owners could make higher advertising selections and predictions about clients
conduct.
d. Not one of the above.
Query 32
Which of the next elements should a
enterprise proprietor contemplate when setting the ultimate value for items and providers?
a. what the services or products price
b. opponents’ costs
c. the corporate’s desired picture out there
d. The entire above
Query 33
A marketing strategy:
a. must be at the very least 50 pages lengthy to show
to potential lenders and buyers that an entrepreneur has researched the
enterprise alternative totally.
b. ought to observe an ordinary format in order that
potential lenders and buyers know the place to search out what they’re on the lookout for.
c. doesn’t assure success, however
it does enhance the possibility of succeeding.
d. the entire above
Query 34
Which one of many “5 C’s of
credit score” is a synonym for money move?
a. capability
b. collateral
c. circumstances
d. capital
Query 35
The breakeven level:
a. tells an entrepreneur the extent of
operation (in gross sales dollars or in manufacturing amount) at which a enterprise
neither earns a revenue nor incurs a loss.
b. exhibits the minimal degree of exercise
required to maintain a enterprise in operation.
c. happens the place gross sales income equals whole
bills.
d. the entire above.
Query 36
Though small corporations account for 50
% of all retail gross sales in the US, they account for __________
% of all on-line gross sales.
a. 9
b. 15
c. 25
d. 35
Query 37
An efficient market evaluation in a enterprise
plan ought to embody:
a. a transparent definition of the corporate’s goal
market.
b. the forms of promoting and promotional
campaigns that can attain the meant
viewers most successfully and effectively.
c. market measurement and developments.
d. the entire above.
Query 38
Excessive costs and low perceived high quality create
a(n) ______ picture.
a. contradictory
b. upscale
c. cut price
d. worth
Query 39
Underneath the __________ strategy to establishing
an promoting finances, a enterprise proprietor sees promoting utterly as an
expense, not as an funding that produces gross sales and earnings sooner or later.
a. what-is-affordable
b. proportion of gross sales
c. matching opponents
d. objective-and-task
Query 40
The __________ ratio expresses the
relationship between the capital contributions to an organization from its collectors
and people of its house owners; it measures what a enterprise
“owes” to what it “owns.”
a. present
b. debt
c. debt to internet value
d. instances curiosity earned
Query 41
The “huge three” of money administration
are:
a. gross sales, accounts receivable, and accounts
payable
b. gross sales, stock, and internet earnings
c. stock, accounts payable, and
accounts receivable
d. accounts payable, accounts receivable, and
gross sales
Query 42
When describing the corporate’s merchandise or
providers in a marketing strategy, entrepreneurs ought to deal with the product’s or
service’s:
a. options
b. value
c. advantages
d. bodily traits
Query 43
The 2-thirds rule says that:
a. solely two-thirds of the
entrepreneurs with a viable enterprise enterprise will discover monetary backing.
b. of these entrepreneurs who get financing
will get simply two-thirds of what they initially
requested.
c. getting the financing to begin a enterprise
will take entrepreneurs two-thirds longer than
they anticipated.
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d. the entire above
Query 44
__________ estimates the gross sales income a
firm would lose by measuring the proportion of consumers who would go away
due to poor service.
a. Knowledge mining
b. Buyer sensitivity evaluation
c. Buyer alignment
d. Income in danger
Query 45
To calculate the breakeven level, a enterprise
proprietor ought to use which of the next formulation?
a. whole variable bills / contribution
margin as a proportion of gross sales
b. whole mounted bills /
contribution margin as a proportion of gross sales
c. (whole income – whole bills) / whole
income
d. contribution margin as a proportion of
gross sales / whole bills
Query 46
The value vary for a services or products is:
a. the ultimate value a enterprise proprietor
establishes for a services or products, bearing in mind
the corporate’s desired picture out there.
b. a operate of a single issue: the costs
opponents set for comparable items and providers.
c. the world between the value
ceiling outlined by clients out there and the value
flooring outlined by an organization’s price
construction.
d. the world between the value flooring set by a
firm’s price construction and the value ceiling
decided by the costs opponents set for
comparable items and providers.
Query 47
The __________ is the primary part in a
marketing strategy, however it’s the final part to be written.
a. firm historical past
b. listing of objectives and aims
c. advertising technique
d. government abstract
Query 48
The manager abstract part of a enterprise
plan:
a. presents a synopsis of the marketing strategy.
b. is a written model of the entrepreneur?s
“elevator pitch.”
c. should seize the reader’s consideration so
that she or he will learn the remainder of the plan.
d. The entire above.
Query 49
An organization whose gross sales are equal to the
breakeven gross sales will earn:
a. a loss.
b. neither a loss nor a revenue.
c. a revenue.
d. Can not say from the data given.
Query 50
A survey by the Yellow Pages Publishers
Affiliation discovered that _____ % of companies had obtained bogus payments for
Yellow Pages promoting.
a. 20
b. 33
c. 50
d. 80
Query 51
Proving that a worthwhile market exists
entails two steps:
a. displaying clients exist and documenting
their shopping for energy.
b. displaying clients have an interest
and documenting market claims.
c. displaying buyer demographics and
documenting the shopping for cycle.
d. displaying buyer areas and documenting
their common earnings.
Query 52
Quite a few buyer surveys throughout a wide range of
industries present that ___________ is a very powerful aspect of service.
a. the private contact companies
provide them
b. expertise
c. comfort
d. high quality
Query 53
Stock represents the most important funding
for many companies.
True
False
Query 54
Quantitative knowledge from the entrepreneur’s
market analysis kind the idea of the monetary projections all through the
marketing strategy.
True
False
Query 55
When the standard buyer encounters impolite or
discourteous service from an organization,
she or he
a. doesn’t complain.
b. doesn’t purchase from that enterprise once more.
c. tells different individuals about his or her dangerous
expertise with that enterprise.
d. the entire above
Query 56
An organization’s money move cycle:
a. must be so long as attainable to make the
best use of its money.
b. is the time lag between paying
suppliers for merchandise and gathering fee from clients after promoting
it.
c. often tracks the corporate’s cycle of
profitability.
d. the entire above.
Query 57
The worst mistake entrepreneurs make when
defining the advertising technique for his or her corporations is:
a. being overly particular when defining the
goal clients at whom they’re aiming their services.
b. budgeting an extreme amount of cash for
advertising and promoting.
c. overwhelming potential lenders and
buyers with an extreme quantity of element about their advertising targets and
methods.
d. failing to outline their goal
market clearly and attempting to make their companies “all the pieces to
everyone.”
Query 58
In a value struggle:
a. entrepreneurs often overestimate the
energy of value cuts to draw and retain clients.
b. gross sales quantity hardly ever rises sufficient to offset
the decrease revenue margins related to a cheaper price.
c. clients lured by decrease costs often
have little or no loyalty towards a enterprise.
d. The entire above.
Query 59
A small music retailer units the costs of most
of its CDs at three ranges: $12.99, $14.99, and $16.99, even utilizing
brightly-colored labels to point every value degree. This music
retailer is utilizing:
a. chief pricing
b. value lining
c. uniform delivered pricing
d. bundling
Query 60
Which of the next is a primary precept
for making a guerrilla advertising plan?
a. Discover a area of interest and fill it
b. Do not simply promote; entertain.
c. Join with clients on an emotional
degree.
d. The entire above
Query 61
In __________ promoting, a producing
firm shares the price of promoting with a small retailer if the retailer
options its merchandise in these adverts.
a. trigger
b. shared
c. cooperative
d. conjunctive
Query 62
__________ entails the alternate of products and
providers for different items and providers slightly than for money and is an efficient
option to preserve useful money.
a. Hypothesis
b. Arbitrage
c. Barter
d. Leasing
Query 63
The best common stock turnover for a
small firm:
a. is 5 instances per 12 months.
b. must be as little as attainable if a enterprise
is to maximise its profitability.
c. relies on the kind of enterprise
concerned, its measurement, its profitability, advertising technique, and different elements.
d. not one of the above.
Query 64
Which of the next just isn’t an efficient
means to enhance the extent and high quality of customer support in an organization?
a. Once you create a dissatisfied buyer,
repair the issue quick.
b. Discourage clients from
complaining; giving them the possibility to verbalize their complaints solely
alienates them extra.
c. Ask workers for concepts on tips on how to enhance
customer support; research present that
front-line staff can predict almost 90
% of the instances that produce buyer
complaints.
d. None. The entire above are efficient methods
to enhance the extent and high quality of buyer
service in an organization?
Query 65
Breakeven quantity equals:
a. Whole Variable Prices / (Gross sales Worth per
Unit – Variable Prices per Unit)
b. Whole Fastened Prices / (Gross sales Worth
per Unit – Variable Prices per Unit)
c. Fastened Prices per Unit / (Gross sales Worth per
Unit – Variable Prices per Unit)
d. Variable Prices per Unit / (Gross sales Worth per
Unit – Fastened Prices per Unit)
Query 66
To capitalize on the range that the
home market supplies, small companies ought to:
a. use a “shotgun strategy” to
advertising, firing advertising blasts at each potential buyer they see, hoping
to seize a few of them.
b. pursue a “one-size-fits-all”
advertising strategy designed to enchantment to the mass market in order that they will attain
as many potential clients as attainable.
c. observe a “rifle
strategy” to advertising, specializing in slender market segments and taking the
time to acknowledge, perceive, and cater to the precise wants of every section.
d. attempt to outspend their opponents in promoting,
promotional, and advertising campaigns.
Query 67
Given the next comparisons between the
ratios for Marion’s Hardware and people
for the standard agency within the trade
(measured by the trade median), which of the
following statements is fake? Marion’s
Hardware Trade Median Present ratio 1.96:1
1.84:1 Debt to internet value 2.48:1 1.75:1
Common stock turnover ratio 2.20 per 12 months
four.7 per 12 months Web revenue on fairness ratio
19.72% 11.38%
a. Marion’s Hardware shouldn’t have any bother
paying its short-term debt; the corporate’s liquidity seems to be sound.
b. Stock is shifting via Marion’s
Hardware slowly in comparison with the trade common. The proprietor ought to discover out
what’s inflicting this drawback earlier than it threatens the enterprise.
c. As a result of Marion’s Hardware just isn’t
overburdened with debt, the corporate would discover it very simple to borrow cash,
particularly from conventional mortgage sources akin to banks.
d. Marion’s Hardware seems to undergo from
undercapitalization; that’s, the house owners haven’t invested sufficient of their very own
cash within the firm and should depend on collectors for financing.
Query 68
A marketing strategy that an entrepreneur is
planning to current to somebody outdoors the corporate ought to:
a. be visually interesting, together with colour
charts, figures, and diagrams as an example key
factors.
b. be freed from spelling and grammatical
errors.
c. embody a desk of contents that makes it
simple for the reader to navigate the plan.
d. the entire above.
Query 69
What are the traits of my clients
. . . their ages, training ranges, earnings,gender, marital standing, and different
options?” Questions akin to these tackle which
kind of selling info?
a. geographic
b. demographic
c. psychographic
d. monolithic
Query 70
Billing a portion of consumers every day or
week, as an alternative of billing all clients unexpectedly:
a. known as cycle billing.
b. could clean out money receipts.
c. known as cycle billing and will
clean out money receipts.
d. Not one of the above.
Query 71
__________ is any gross sales presentation that’s
nonpersonal in nature and is paid for by an recognized sponsor.
a. publicity
b. private promoting
c. promoting
d. promotion
Query 72
The proprietor of a small dry cleaners sponsored a
neighborhood occasion by which he provided to soak up winter coats donated by
clients, clear them for free of charge, after which distribute them to the needy via
an area charity devoted to serving to needy individuals locally. This
enterprise proprietor was utilizing:
a. cooperative promoting
b. trigger advertising
c. shared promoting
d. occasion relations
Query 73
When making a marketing strategy presentation, an
entrepreneur ought to:
a. plan to have at the very least one hour to elucidate
the enterprise, its advantages and its worth.
b. clarify intimately the expertise or the
mechanics behind the services or products and the time and effort required to
develop it.
c. Use visible aids to punctuate the
presenter’s spoken message and to focus the viewers’s consideration on probably the most
vital factors.
d. The entire above.
Query 74
The __________ ratio measures the proportion
of an organization’s gross sales that is still as revenue after paying all of its bills.
a. present
b. fast
c. internet revenue on gross sales
d. internet revenue to fairness
Query 75
To reduce dangerous debt losses, small enterprise
house owners ought to:
a. display screen clients fastidiously earlier than granting
them credit score.
b. ask clients to finish an in depth
credit score software that can allow enterprise house owners to guage their
creditworthiness.
c. verify clients’ credit score references.
d. set up a agency credit-granting coverage
and inform each buyer prematurely of their corporations’ credit score phrases.
e. The entire above.
Query 76
The Downtown Interest Store expects internet every day
gross sales of $1200, with the price of items offered at $750 and whole bills of $250.
Variable bills, together with price of products offered, is estimated at $800, with
mounted bills of $200. What’s the contribution margin?
a. 33%
b. 25%
c. 27%
d. 75%
Query 77
The position of money __________ is an entrepreneur’s
at the start duty as an organization’s money supervisor and is an
on-going job, not a one-time job.
a. finder
b. planner
c. collector
d. conserver
Query 78
The primary and most vital operate a
marketing strategy serves is:
a. guiding a startup firm’s
operations by charting its future course and devising a technique for following
it.
b. attracting cash from lenders and
buyers.
c. convincing suppliers to promote to a startup
firm on credit score.
d. to draw clients and shoppers who
in any other case wouldn’t contemplate doing enterprise with
a startup firm.
Query 79
A low internet gross sales to working capital ratio
signifies the agency just isn’t utilizing its working capital effectively.
True
False
Query 80
The __________ price of an commercial
measures its price per potential buyer reached.
a. absolute
b. relative
c. differential
d. parametric
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