You have to write a marketing plan.The plan can be a new product(product name selected below) for a new company (hypothetical) or a new product for an existing company.
Paper should be about 4-5 pages with at least 3-4 supporting references. Format in the APA style and be mindful of citations and references, no plagiarism please.
(Product Name: BeneBoost and subsidiary products or flavors, ingredients)
1. Introduction of the Product /Service.
Ø Write an introduction to your company.
Ø Describe your company, its location, and the product it makes or the service it provides
Ø Introduce the contents of your marketing plan.
2. Positioning Statement and Branding Strategy.
Ø Prepare a positioning statement.
Ø Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Ø Develop a branding strategy for your product
Ø brand name, slogan, logo (optional) and brand extension.
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