Marketing Management plan

Requirements:  
You have to write a marketing plan.The plan can be a new product(product name selected below) for a new company (hypothetical) or a new product for an existing company.
Paper should be about 4-5 pages with at least 3-4 supporting references.  Format in the APA style and be mindful of citations and references, no plagiarism please.

(Product Name: BeneBoost and subsidiary products or flavors, ingredients)

Task:
1. Introduction of the Product /Service.

Ø Write an introduction to your company. 
Ø  Describe your company, its location, and the product it makes or the service it provides
Ø  Introduce the contents of your marketing plan. 

2. Positioning Statement and Branding Strategy.

Ø Prepare a positioning statement. 
Ø Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. 
Ø Develop a branding strategy for your product
Ø brand name, slogan, logo (optional) and brand extension. 

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