Posted: June 21st, 2020

Target Market Profile for Nike Inc. Company Assignment

Target Market Profile for Nike Inc. Company
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Company’s Profile
Nike Inc. The company is an international company that is mainly engaged in designing, development, marketing, and sale of sports footwear, accessories, equipment, apparel, and services. The company operates across the world with the major segments located at North America, Europe, Middle East, Greater China, Asian Pacific, and Latin America with the headquarters located at Beaverton. Nike Inc. The company has developed effective business models with quality market strategies, enabling it to be among the leading cosmetic sellers in the existing competitive clothe and shoe manufacturing industry across the world. With the quality and seductive services, the company has created strong customer loyalty and the company’s strength is based on the improved public relation, brand personalization, and valued relationship management. the company has focused on improving public trust by ensuring quality products and forcing the culture of excellence to perfect service provision (Pamela N. Danziger, 2018). The management has also greatly invested in research and development to facilitate innovation and creativity for improved product production for the benefit of the consumers.
Business Objectives
The major achievement of Nike Inc. The company is its ability to grow its market international, gaining popularity among the sport wear consumers. The company has managed to attain this milestone due to the firm business objectives that drive the management body and the entire organization toward its realization. The company has divided the central objective to smaller objectives which are allocated to a different department to allow the division of labor and collective participation in attaining the main objective.
Nike Inc. The company is a public limited company whose main aim is to increase its profit margin from the sale of their products for the benefit of the stakeholders (O’Reilly, 2014). For this reason, Nike Company has enhanced its market capacity globally ensuring they reach all the potential consumers through the advancement of their marketing strategies and improvement of their product qualities. Nike Company also ensures that their products are available and affordable to all through the fixing of reasonable prices of their commodities.
Another objective for Nike Inc. The company that has extended its global popularity is to bring inspiration and innovation to every athlete in the world. Wearing Nike products inspires people to play their game thus motivating talent and innovation in sports activities. The company’s products like the newly innovated sports shoes are significantly engineered for the benefit of the user, mainly to add power and speed while playing (O’Reilly, 2014). The company also aims at providing high-quality products that are competitive in the footwear market, attracting more customers globally and enabling the company to survive in the global market competition.
Communication Objectives
Communication is the key strategy for successful marketing and branding campaign of a company’s product. Enhancing business communication is one of the major objectives of Nike Inc. The company that has enabled it to clearly understand and identify its consumers and creates insight among them (Lutz, 2015). The main aim is to reach the majority of sport wear consumers across the world and create a positive image of the company’s product. Another communication objective is to enhance and promote lifestyle essay writing help benefits for the Nike products provided to consumers. This structure us enhanced by producing subsidiary and affiliated products like Nike Basketball and Nike Golf and use of sports legends like Michael Jordan for branding to persuade loyalty of the consumers (Simpson, 2017).
Nike Inc. The company also aims at improving the company’s communication culture that facilitates honesty and integrity to the consumers which enhance consumers’ trust. The company has therefore outlined work ethics, policies and regulations which protects consumers from receiving false news or information. Nike Company therefore develops an integrated marketing communication plan that ensures relevant information is disseminated to potential consumers thus enhancing connectivity and broadening the global market.

References
Lutz, A. (2015, April 7). Nike is going after 3 kinds of customers. Retrieved from https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4
O’Reilly, L. (2014, November 4). 11 Things Hardly Anyone Knows About Nike. Retrieved from https://www.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11
Pamela N. Danziger. (2018, October 29). How Foot Locker, Nike, North Face And Starbucks Created A Culture Of Customer Loyalty. Retrieved from https://www.forbes.com/sites/pamdanziger/2018/10/29/how-foot-locker-nike-the-north-face-and-starbucks-created-a-customer-loyalty-culture/#d62f4b626926
Simpson, J. (2017, August 24). Finding Your Audience: The Importance Of Developing A Buyer Persona. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/finding-your-audience-the-importance-of-developing-a-buyer-persona/#2ae737434734