Posted: January 31st, 2019
Essay Marketing
Question description
For this assignment you must write a one page essay, maximum of two pages. Use size 12 font and double spaced with a maximum of 1′ margins. Responses must be grammatically correct and free of errors. ****Professor will perform plagiarism check, so please no copying***** Review the following 5 websites:1. CNN2. Motorola3. Oprah4. Facebook5. Google Identify and describe the major social influence that enable each organization to be successful in reaching its consumers. I have listed the definitions for your information. Must keep in mind the following for the essay: **Culture**- refers to the whole set of meanings, beliefs, attitudes and ways of doing things that are shared by some homogeneous social group.**Subculture **- is a segment within a culture that shares a set of meanings, values or activities that differ in certain respect from those of the overall culture. **Social class **- upper, upper-middle, lower-middle and so on. They believe that people in the same social class tended toward similar attitudes, status symbols and spending patterns. **Reference groups **- people we try to emulate or whose approval concerns us.**Opinion leaders** – is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity.