Discussion Question 600 Words essay

Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

i. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?

ii. Write a position statement for yourself to convince your favorite company to hire you.

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Please use the below book for Reference

Title: Marketing Management

ISBN: 9781337271127

Authors: IACOBUCCI

Publisher: Cengage

Edition: 5TH 18
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