Devry Engl227 full course (week 1-8)
week 1Process-Oriented Writing (graded)The ENGL227 TCOs and the category textbook information college students towards utilizing a process-oriented strategy to skilled writing. What does it imply to make use of a "process-oriented strategy" in writing? Why is that this strategy advantageous? (Later within the week, we'll focus on methods we will use throughout every step of the method.) (This Dialogue helps TCO 1.)week 2Formatting Enterprise Messages (graded)Contemplate profitable enterprise messages you have acquired, both as knowledgeable or a buyer. How did the formatting of these messages have an effect on their degree of success? (This Dialogue helps TCO 2.)week 2Positive and Impartial Messages (graded)Most messages we write within the office fall into the class of constructive or impartial communications. Examples embody routine requests, informative or excellent news bulletins, replies to inquiries, messages granting claims, letters of advice, and normal goodwill messages. What are some methods for writing these frequent forms of messages efficiently? (This Dialogue helps TCOs Three and 11.)This part lists choices that can be utilized to view responses.Digital Communication (graded)Your workplace is shifting to a brand new location. Your colleague, David Burke, is just not a powerful author, and he is aware of that you've lately taken knowledgeable writing seminar. He approached you this morning and requested, "Are you able to learn this draft? I do know it is a mess, however I am swamped with the upcoming transfer. I need to e-mail it to everybody tomorrow. Are you able to let me know precisely what's flawed with it and perhaps rewrite it for me? Thanks - I owe you one!" Right here">David's Draft.Assess the strengths and weaknesses of David's draft.Rewrite the e-mail message utilizing the methods outlined on this week's readings.Let's start with 4 to 5 rewrites. Then, we'll transfer on to debate different facets of digital communications, together with easy methods to write company blogs, easy methods to handle e-mail overload, and easy methods to use IM in knowledgeable setting. (This Dialogue helps TCOs 2 and 11.)week 3Negative Messages (graded)Generally, individuals writing in knowledgeable context should create unfavourable messages, akin to a letter of termination, a press launch relating to an organization error, a denial of a declare, or a poor efficiency assessment. Once you write such a unfavourable message, what are your targets? What are some methods you should use to put in writing the unfavourable message successfully? (This Dialogue helps TCOs 2 and four.)Collaborative Writing (graded)Establish some professionals and cons concerned with writing in groups. What are some methods groups can use to efficiently write collectively? (ThisDiscussionsupports TCO 6.)week 4Diversity Points in Skilled Writing (graded)Valuing variety is often considered a advantage in as we speak's enterprise world. Why is variety an essential worth? What are some methods we will use to mirror the worth of variety in our written work? (This Dialogue helps TCO Eight.)This part lists choices that can be utilized to view responses.Report Writing (graded)What are some several types of reviews you might be more likely to write in your profession? What are some methods for creating well-written, efficient reviews? (ThisDiscussion helps TCO 5.)week 5Persuasive Messages (graded)As by this level in our research, the easiest way to strategy writing any sort of enterprise message is to make use of a three-step course of that features planning, writing, and revising. Clarify which methods in every of those three steps we will apply when writing persuasive messages specifically. (ThisDiscussion helps TCOs 1 and 10.)Visible Aids (graded)Utilizing frequent software program akin to Phrase, Excel, and PowerPoint, customers can create a mess of several types of graphs, together with pie charts, line graphs, circulate charts, and Gantt charts. Which elements weigh into the choice to decide on a specific sort of graph or chart? When you select a sort, how can you make sure that it's clear, readable, and moral? (This Dialogue helps TCOs Eight and 9.)This part lists choices that can be utilized to view responses.week 6Planning Formal Stories (graded)One essential a part of planning a proper report is conducting analysis. What are some methods enterprise writers can use to conduct high quality analysis? How else can we apply strategy planning stage strategies and methods to the planning of a proper report? (This Dialogue helps TCOs four, 6, and eight.)Formatting Formal Stories (graded)Learn the instance report in Chapter 15 on pages 435-448, paying shut consideration to how the report is formatted and arranged. (Notice that this report reveals each MLA and APA citations; within the reviews you might be writing, you have to to make use of APA citations.) How does the formatting and group of a proper report differ from the codecs we have practiced in different forms of enterprise writing? (This Dialogue helps TCOs four, 6, and eight.)WEEK 7Adapting Stories for an Viewers (graded)In Chapter 14, assessment the reviews proven in Figures 14.2 to 14.Three on pages 410-412. Give particular examples of how every of those reviews establishes a very good relationship with the viewers. Contemplate such elements as taking the "you" perspective, emphasizing the constructive, establishing credibility, being well mannered, utilizing bias-free language, utilizing visible aids, and projecting a very good firm picture. How will you exhibit these qualities in your formal report project? (ThisDiscussion helps TCOs 6 and 10.)Written AssignmentComplete an viewers profile, and write an efficient response utilizing an applicable medium, responding to an worker's request for emergency go away. The written response will make the most of efficient doc design strategies, together with an applicable font, an efficient use of white house, and different formatting options akin to lists, daring sort, and italics, as wanted.Please see the doc titledWeek 1 Task Scenarioposted in Doc Sharing.Notice:Profitable assignments will meet the factors outlined within the Rubric (See Rubric in Doc Sharing) for this project.Submit your project to the Dropbox positioned on the silver tab on the prime of this web page. For directions on easy methods to use the Dropbox, learn">step-by-step instructionsENGL227 Week 1 Task ScenarioYou are an upper-level supervisor in a big metropolitan lodge. Considered one of your assistant managers, Jeff Clarke, has left you a voicemail message requesting emergency go away for the upcoming vacation weekend.Here is what the message said:I am calling to request emergency go away once more for this weekend. I do know I've had three emergency leaves within the final two months, however my grandma is not feeling nicely once more, and he or she actually wants me to deal with her. I will be in later tonight for my shift. Are you able to let me know then? Thanks. from earlier requests for time without work that Jeff's grandmother is dealing with a debilitating sickness. Your different assistant supervisor, Nina Hernandez, has lined for Jeff thrice within the final two months. She has been wanting ahead to having this weekend off, as she goes out of city to have fun her grandson's first birthday. You might be already on the schedule this weekend, and when you enable Jeff's emergency go away, you may be short-staffed. To make issues worse, there is a skilled convention this weekend for electrical engineers at a close-by conference heart, and lots of the attendees will likely be staying at your lodge. That is the primary time the conference heart has directed attendees to your lodge, and if all goes nicely, this might imply much more enterprise all year long.Jeff's absences have gotten increasingly more of an issue. You may name him again on the telephone to disclaim his request, however you are beginning to suppose it's possible you'll want a written document of some kind to doc the issue in case Jeff's employment must be terminated. Human Sources at Company are all the time emphasizing the necessity for documentation.Full the Required Viewers Profile (under) for Jeff, with the understanding that somebody in Human Sources could also be a secondary viewers for this written response at a later date.Choose an applicable selection of medium: digital or print. (See Chapter four for steerage in choosing an applicable medium.)Write a message to Jeff utilizing an applicable media selection denying his request and explaining the the explanation why. You do not need to hearth Jeff, however you do need to be clear that you're denying the request. You actually need his assist this weekend.Submit the viewers profile AND the written message to Jeff to the Week 1 Dropbox. Profitable assignments will meet the factors outlined within the grading rubric included within the Doc Sharing space.Required Viewers ProfileThis viewers profile is required as a part of the week one project. Reply the questions under to create an intensive profile to your major viewers, Jeff Clarke, and your secondary viewers, Human Sources.Is my major viewers exterior or inner?What are some key demographics about my viewers, akin to age, gender, household state of affairs, and many others.?How a lot does my viewers know in regards to the subject?How a lot formality does my viewers want?How do I anticipate my viewers to react to this message?What are my audience’s values in relation to this message? What do they care about most?What do I need my viewers to suppose, do, really feel, or imagine after studying my message?Are there any advantages for my viewers that's associated to this message?What data do I would like to incorporate for the secondary viewers?Which medium is most applicable for this message and this viewers? Why?WEEK 2Written AssignmentThis week's written project is about resume growth and critique. Write a Chronological Resume utilizing the format positioned in Determine 18.5 (web page 534) within the textual content. Be sure to embody all of the related components per the instance in addition to guarantee your content material is correct and proper. Please assessment the rubric that will likely be used to grade the project positioned in Doc Sharing earlier than you start. This project helps TCOs Eight and 11.Notice:Check with the Resume Analysis kind (within the Doc Sharing space) created by the DeVry Profession Companies as a information for you in working with this project.Submit your project to the Dropbox positioned on the silver tab on the prime of this web page. For directions on easy methods to use the Dropbox, learn">step-by-step instructionsor watch thisWEEK 3This week's project has two components.In Half 1, you need to reply questions guiding you thru a three-step writing course of. In Half 2, you need to write a message primarily based on a case examine within the textbook. This project helps TCOs 2, four, and 6.Half 1: Reply the required three-step course of questions. These questions are positioned in our Doc Sharing tab as "Case Questions-Three-Step Course of."Half 2: The assigned case examine is Case 21: "A Rash of Rashes: Alerting clothes prospects to potential pores and skin irritation," positioned in Chapter 9, on web page 276. Write the announcement, as directed within the "Your Process" part of Case 21. Use the suitable formatting for this enterprise message.The rubric for this project is positioned within the Doc Sharing Folder.Notice: Submit your project in a single file to the Week Three Dropbox. Profitable assignments will meet the factors outlined within the Rubric (posted in Doc Sharing) for this project.That is an overview of the three-step writing course of, which ought to apply to your evaluation of a case examine. Reply the case questions associated to every step straight on this type. For the three-step course of questions, it's possible you'll use brief phrases and sentences to your solutions. Then add a web page break, and write your response as directed within the case examine and save the doc as one file.Scholar nameI.PlanA. Analyze the Situation1. What's your normal goal?2. What's your particular goal?Three. Precisely what would you like your viewers to suppose, really feel or imagine after receiving your message?four. Who's your major viewers?5. What's their background?6. How are its members totally different from each other?7. How are its members just like each other?Eight. What are their reactions more likely to be to your message?B. Collect Information1. What data do your readers must obtain?2. What information should you collect so as to create an efficient message?C. Choose the Proper Medium1. What medium had been you advised to make use of within the rationalization of the duty on the finish of your resume or case?2. When you used a unique medium, why did you?D. Set up the Information1. What's your foremost thought or profession focus?2. Will you employ the direct or oblique strategy?Three. Why are you utilizing the strategy you selected?II.WriteA. Adapt to Your Audience1. How will you present sensitivity to your viewers's wants?2. How a lot credibility do you have already got along with your viewers?Three. How will you determine the extra credibility you want?four. Will your tone be casual or extra formal?B. Compose the Message· You DO NOT have to connect your first draft.III.CompleteA. Revise the Message or ResumeList three or extra adjustments you made between your first draft and ultimate draft advised by the prompts in that guidelines in Chapter 6, p. 156:1. First change?2. Second change?Three. Third change?four. Further adjustments?B. Produce the Message or ResumeUse efficient design and structure for a clear, skilled look. Proofread the Message or Resume.Evaluate for errors in structure, spelling, punctuation and different mechanics.· You DO NOT need to record typos and mechanical errors.C. Distribute the Message or ResumeSubmit this and the ultimate draft within the drop field in a single file.WEEK four AND 5ENGL 227 Group Challenge InstructionsFor this challenge, groups will work collectively to put in writing a casual analytical report about an organization and a gross sales letter with a visible help to members of that firm exhibiting the advantages of utilizing Kelly Companies. Instructors will kind groups throughout Week Three, and college students will work collectively throughout Weeks four and 5 to finish each components of the challenge.This challenge helps TCOs 5, 7, Eight, and 9.The state of affairs:This project relies on Chapter 10, web page 311, Portfolio Builder 24. You're employed for Kelly Companies, which supplies staffing options to greater than 90 p.c of the Fortune 500 corporations. Click on this hyperlink for extra details">Kelly Companies. Your workforce has been requested to pick a Fortune 500 firm like Chrysler, Ford, Intel, or DuPoint. Your first process after you’ve chosen the corporate is to analysis the corporate and write a casual analytical report. The viewers for the report is individuals who write gross sales messages (usually advertising and marketing). In week 5, your workforce will write a gross sales letter to a decision-maker on the firm you chose making suggestions primarily based in your analysis convincing the decision-maker to make use of Kelly Companies.Week four Casual Analytical Report–& Group Participation MemoYour workforce is to put in writing a quick casual report (approx. 2 single-spaced pages, 500-750 phrases, plus references) on the background of the corporate you will have chosen to solicit along with your gross sales letter.Do NOTwrite solely in regards to the background of your focused firm but additionally focus onwhyyou suppose this firm may benefit from Kelly Companies. The report needs to be directed to individuals who write gross sales letters (usually advertising and marketing). When the workforce has accomplished the report,oneperson from every workforce is to submit the agreed upon casual report back to the Dropbox. In any other case, if everybody submits the report, Turnitin will discover that the report is copied. Moreover,eachteam member is to submit the workforce participation memo. Format the report as a casual report or memo report and manage your report based on the methods advised in Chapter 13.· Give attention to conclusions and recommendations· Use logical arguments (the two + 2 = four approachorthe yardstick strategy)· Do greater than present information—Make sure toanalyzethe data to assist your readers apply it in future gross sales messages· Use atleast foursources, solely two of which can be web sites. At the very least two of your 4 sources should come from the DeVry Library. Guarantee thatallsources are credible.Do NOTuse Wikipedia, dictionaries, or encyclopedias as your sources, as these are usually not applicable sources for faculty or enterprise writing. Beneficial internet sources may be discovered within the Webliography space of the c urse· Submit the report the originality report reveals sources that weren't cited, or an excessive amount of data copied from an internet site, this needs to be fastened previous to submitting to the Dropbox for grading.· Use APA when citing sources and be sure you use each in-text parenthetical citationsandan end-of textual content record of references· Utilizing the template in Appendix A, the workforce is to put in writing a memo which explains every person’s contributions to the challenge.· Every particular person is to submit the workforce participation memoand one workforce member ought to submit the casual report back to the week four Dropbox.Week 5 Gross sales Letter with Visible Support & Group Participation MemoUsing the details about the corporate you gathered throughout week 4 and the details about Kelly Companies from the web site and the case examine, write a 1-2 web page gross sales letter which features a visible help to a decision-maker on the firm your workforce researched and persuade him/her to make use of Kelly Companies. The gross sales letter ought to concentrate on thefeatures and benefitsthat Kelly can provide to your focused firm and will embody a visible help.One member of every workforce is to submit the agreed upon gross sales letter to the Dropbox, and every member is to submit the workforce participation memo to the Dropbox. Set up your letter based on the methods introduced in Chapter 10. For our functions, assume that Kelly Companies doesn't have competitors from different corporations. The gross sales letter ought to embody the next:· Assess buyer wants. Embrace data from the case akin to background data, provider awards, and significance of outsourcing.· Decide key promoting factors and benefits· Anticipate buying objections· Use the AIDA model· Preserve authorized and moral requirements, and show your consciousness by writing a message tailor-made to your businessFor your visible help,you have to greater than a beautiful image. Create atableor achartthat helps convey your gross sales message. For instance, you would possibly embody a desk that succinctly shows the forms of workers Kelly Companies gives, a desk that highlights employer and worker advantages, or a pie chart exhibiting the share of Fortune 500 corporations that use Kelly Companies, or a graph exhibiting one other essential statistic. Your visible help needs to be attractively designed and will adhere to the rules set forth in Chapter 12 akin to the next:· The visible help should be moral and should not distort information· The visible help should be clearly labeled· The kind of visible help should be appropriate for its meant purpose· The visible help should beintegratedwith the textual content of the gross sales letter in a method that may make sense to the audience· The visible help ought to show the identical consciousness sensitivity because the letter itself.· The gross sales letter should be submitted to and any corrections made earlier than submitting to the Dropbox for grading.· Utilizing the memo template supplied in Appendix A, the workforce is to put in writing a memo explaining every person’s contributions to the challenge. Every particular person is to submit the agreed upon workforce participation memo and the gross sales letter to the week 5 Dropbox.Notice about Expectations for Group WorkTeam members are anticipated to take part equally. Doc ALL contributions within the Group TDAs positioned in Weeks Three, four, and 5.Instructors should not have entry to e-mail messages, telephone conversations, or IM chat logs. Whereas it's fantastic to make use of these different means to speak with workforce members, all choices and actions taken within the group projectmustbe documented within the Group TDAs. Group contributions may also be documented within the memo to your teacher every week.Negotiating variations is a part of the group challenge and an essential a part of fulfilling TCO 7. Nonetheless, if an issue arises that a workforce can not work out, please contact your teacher. Whether it is decided that a workforce member is just not contributing satisfactorily, that workforce member’s grade will likely be dealt with individually.How the Challenge is GradedThe Group Challenge will likely be graded based on the factors set forth within the Week four and Week 5 Rubrics positioned in Doc Sharing.APPENDIX A.png">MemorandumTo: [INSTRUCTOR NAME]From: [names of the team members]Date: 12/9/2014Re: Week X (four or 5) Group ParticipationDuring week X, our workforce labored collectively to put in writing the casual report which you requested.Second paragraph ought to clarify intimately who contributed what to the challenge. Chances are you'll select to put in writing in paragraph kind, or it's possible you'll use a bulleted record.On this paragraph, shut out the memo with some type of constructive shut. Each member of the workforce ought to save this memo and add it in addition to the report back to the suitable Dropbox.WEEK 6 7 AND 8Formal ReportIn this project, college students will work independently to put in writing a brief formal report that analyzes a state of affairs and supplies suggestions. This course challenge will fulfill TCOs four, 6, and eight.OverviewIn this project, college students will analyze two doable profession decisions, after which write a proper analytical report successfully presenting a suggestion to pursue one of many careers. This challenge has two components:Half 1, the Desk of Contents and Introductory Part is due on the finish of Week 6.Half 2, the report in its entirety is due on the ultimate challenge deadline in Week Eight.College students are inspired to start work on this challenge no later than Week 5, studying the challenge instructions, studying Chapters 13, 14, and 15, and, if time permits, doing preliminary analysis.GuidelinesDownload theFormal Report Instructionsin the Doc Sharing space, and skim the necessities and the due dates of every half.The grading rubrics for Half 1 and Half 2 are positioned within the Doc Sharing space.Submit your project to the Dropbox positioned on the silver tab on the prime of this web page. For directions on easy methods to use the Dropbox, learn">step-by-step instructionsor watch this">Dropbox Tutorial.See the Syllabus part "Due Dates for Assignments & Exams" for due date data.ENGL 227 Formal Report InstructionIn this project, college students will work independently towrite a brief formal report that analyzes a state of affairs and supplies suggestions.This course challenge will fulfill TCOs four, 6and Eight.OverviewIn this project, college students will analyze two doable profession decisions of their selecting, after which write a proper analytical report successfully presenting a suggestion to pursue one of many careers.This challenge has two components:· Half one, the Desk of Contents and Introductory Part, is due on the finish of week 6.· Half two, the report in its entirety, is due on the finish of week Eight.· College students are inspired to start work on this challenge no later than week 5, studying the challenge instructions, studying Chapters 13, 14, and 15, and, if time permits, doing preliminary analysis.Formal Report TopicThis project relies on you selecting two doable profession decisions you wouldrecommendto an worker, shopper or skilled contact.Here’s the state of affairs:You might be to decide on two doable profession decisions. Your report ought to embody the next:· Info and background about your two profession decisions. Analysis from at the very least six credible sources to tell your viewers and to assist the advice(s)· APA citations for all researched data (in-text parenthetical citations and a reference record on the finish of the report)· Formal report formattingYou might want to conduct outdoors analysis and cite your sources utilizing APA citations. Conclude the formal report by making suggestions to your viewers. Your report MUST be formatted as a proper report.Half One (Due Week 6) Desk of Contents and IntroductionYour project this week is to put in writing your formal report’s desk of contents and introduction, utilizing formal formatting. To finish this project, you have to to have a very good plan in place to your formal report. I encourage you to make use of the three-step course of we’ve been learning this session. (The formal report is due in its entirety on the finish of week Eight. In week 6, solely the desk of contents and introduction are due.).gif" alt="Textual content field: formatting assist view this week’s tutorial, which can present you easy methods to use the define view of ms phrase to create a desk of contents. utilizing the define view will make formatting your desk of contents and report a lot easier than formatting your complete toc manually!discover that there are slight variations between formal reviews and formal proposals. when referring to chapters 13-16, be sure to confer with the passages that pertain to formal reviews. ">In week 6, your project ought to embody the next:A desk of contents utilizing formal report formatting. (Notice that web page numbers are usually not vital this week, as you'll not have written the precise report but. Web page numbers needs to be added subsequent week, although, once you full the report.)The desk of contents ought to embody first- and second-level headings, like the instance on web page 437 in chapter 15.Embrace an introductory part that includes the next 4 components (see web page 439 in chapter 15 for an instance.IntroductionPurpose, Scope, and LimitationsSources and MethodsReport OrganizationIdentify at the very least six credible sources you'll use in your proposal within the “Sources and Methods” part.Use formal report formatting.Be freed from grammar, spelling, and punctuation errors.Half Two (Due Week Eight) Formal Report in FullIn week 6, you deliberate the formal report and wrote the Desk of Contents and Introduction. In week Eight, you'll full the formal report. (Chances are you'll must revise the Desk of Contents and Introduction, primarily based on the suggestions you obtain out of your teacher.)In week Eight, your project ought to comprise the next:· Be formatted as a proper report, following the rules for formal reviews within the textual content (together with the rules for headings and subheadings discovered on pages 435-448);· Embrace applicable prefatory, textual content, and supplemental components (The formal report ought to comprise applicable prefatory, textual content, and supplemental components, together with the next: a canopy and/or title web page; a letter of transmittal; a desk of contents; the four-part Introductory Part from week 6; appropriately labeled physique sections; and appendices, such because the shopper interview and record of references.Your report doesn't must comprise all of those components, however ought to comprise most of them.);· Totally reply thequestion of what profession would you suggest to an worker, shopper or skilled contact. The phrase rely for the intro, physique, and conclusion needs to be1250-1750 phrases);· Useat least sixcredible researched sources appropriately and successfully;· Embrace correct documentation utilizing APA model (each in-text and end-of-text citations--please examine your work utilizing; and· Be freed from spelling, grammar, and punctuation errors.Notice: Visible aids are fully applicable for this sort of report, however they don't seem to be required. When you determine to make use of visible aids, make sure to stick to the requirements now we have studied beforehand on this course.How the Formal Report Task is GradedThe Formal Report Task will likely be graded based on the factors set forth within the Rubrics for weeks 6 and seven/Eight, positioned in Doc Sharing.FINALStolen Video CameraYou are the workforce chief of a four-person video crew from Industrial Video Imaging (IVI). You might be in your method to movie the set up of power panels at an influence producing station in rural West Virginia. The movie, which will likely be roughly one-hour lengthy, will likely be proven to the Photo voltaic Vitality Fee, a shopper with whom your Senior Administration will likely be assembly in three days.On the morning of the set up, you uncover that your solely digicam, a Panatronic-880 digital video digicam value $8000, is lacking out of your firm van, parked outdoors your motel in Flatrock, WV. Upon inspection, you discover injury to the lock and latch on the van’s again door.Whereas talking with the Flatrock Police Division, you might be requested to go in and fill out an incident report. Since it's worthwhile to discover a digicam and get to the set up web site, you might be caught between competing time pressures; you designate a crew member to remain in Flatrock to finish the police report, however you continue to should determine what to do about filming the set up.You have got time to cease at an area low cost retailer and buy a small, multipurpose digital video digicam for about $700. Whereas this answer would mean you can get to the set up on time and movie the method as deliberate, the small, multipurpose digicam may not seize some particulars which are essential data to the Photo voltaic Vitality Fee (such because the setting of the photo voltaic collectors’ monitoring arcs and the calibrating of the sensing devices). The opposite choice is to drive to a bigger metropolis, about 60 miles away, the place you would buy a brand new Panatronic-880. When you did this, nonetheless, you'll arrive late, lacking the primary 20 minutes of the set up.Instructions:Weigh the professionals and cons of each choices: shopping for a inexpensive digicam that won't seize the small print requested by the shopper or travelling farther to buy a digicam similar to the one stolen however lacking the primary third of the set up course of. Use crucial pondering abilities to determine which plan of action to take.Assume that you've acted in your determination, that the video was delivered on time, and that you're again in your workplace. As a result of the video was missing both high quality or amount (primarily based on the choice you made), you will have been requested to clarify the state of affairs in Flatrock, the actions you took, and why you took these actions on the time of the disaster. Write a memo to your supervisor, Chris Campbell, East Area Subject Supervisor for IVI. Assume your memo additionally will likely be learn by IVI Senior Administration.Components of a desired response:A transparent, well-organized description of the issue and rationalization of your solutionInclusion of particular supporting particulars and evidenceDemonstration of a transparent goal and consciousness of the audienceEffective growth and sequencing of your ideasAppropriate model and tone for a enterprise documentStandard written English grammar, spelling, and punctuation(Factors : 100)