Developing A Compelling Story-based Ad

• Developing A Compelling Story-based Ad

o Each student can choose one of the following products:
1. Gorilla Bow Portable Home Gym Resistance Bands
2. Ember Temperature Control Smart Mug

3. Rocketbook Everlast Reusable Smart Notebook
4. Amazon Kindle Oasis
5. Samsung Gear VR
6. Philips Wake-UP Light Alarm Clock with Colored Sunrise Simulation

• Once you have chosen your product, do the research needed on all the topics delineated below, (define references at the end of your paper). You will be required to develop a 4 page document (includes reference page) that includes the following sections:
o Brand description and positioning statement
o The primary target audience and segments if applicable
o Features (functional) of the brand
o Benefits (emotional) of the brand
o Create an overall creative concept/theme – state the concept. This is for a :30 video advertisement
o Create a story of a person, family, group, work place, etc.(you decide situation) and develop a complete storyboard that tells the story of the situation you create, identifies the people interacting, defines the use of the product within the story, offers an emotional connection for the viewer to the product and persuades viewer to consider buying the product.
 Develop Headline for this ad
 Develop the body copy for this ad
 Include visuals in your storyboard through sketches, photos, illustrations
 Create a tagline or slogan
 Include a “call to action”
• Provide summary or conclusion of why you developed this creative direction and why you think it will work for target you have chosen
• Include all sources in correct annotated APA style at end of report. Link attached for how to provide attributions. Please read and use.
https://owl.english.purdue.edu/owl/resource/560/01/
Document includes:
a. 4 page double spaced paper in 12 point Times Roman that includes sections researched and written for all areas described. Put each section below under a subtitle in your paper:
• Brand description and positioning statement
• The primary target audience and segments if applicable
• Features (functional) of the brand
• Benefits (emotional) of the brand
• Overall creative concept/theme – state the concept.
b. 1 page Story-telling Storyboard
c. Include Conclusion -Analysis
d. References in APA annotation
https://owl.english.purdue.edu/owl/resource/560/01/

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