Customer Service And Process Improvement: Spirit Airlines

The following exercise allows you to practice collaboration skills to develop strategies for process improvement.

Complete the case study exercise, Spirit Airlines: Reducing the Cost of “No-Frills.” A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

Is process improvement alone a sufficient response to Spirit’s declining profits?
What other changes should Spirit make?
In what ways can the airline integrate empathy into its dealings with both employees and customers? Do you think it would make a difference?
What measurable outcomes should Sprit seek during the process improvement effort? Why?

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