Corporate Governance And Ethics Practice

This report appears on the variations of the sustainability report for yr 2011 of the 2 firms that from the identical automotive trade and primarily based in several international locations. The primary firm is a Volkswagen Group, which is a German multinational automotive manufacturing firm primarily based in Wolfsburg and based in 1937. The realm served of Volkswagen Group is worldwide and it produced virtually eight.5 million autos in yr 2011. It is without doubt one of the world’s main motor vehicle producers and has saved the biggest market share in Europe for over 20 years (Wikipedia, 2012). The second firm is a Mazda Motor Company, which is the Japanese automotive producer headquartered in Fuchu Aki Hiroshima and based in 1920. The realm served of Mazda Motor Company is worldwide and it produced virtually 1.three million autos for world gross sales in 2007 (Wikipedia, 2012).

Are all of the automotive producers dangerous to society and surroundings? Primarily based on these two corporations sustainability reporting, each corporations have revealed that they're taking their company social duty critically which is able to audit and measure their actions, and placing cash into inexperienced analysis. The 2 automotive firms, after all, should adjust to toughening gasoline economic system rules cut back the influence of world warming and be extra compliant as a result of there's an growing market demand that new era of shoppers are gasoline economic system and sustainability mobility for making choice for what they purchase. For gasoline economic system rules, in line with (Feng & Amanda, 2004) of their report for Pew Heart on World Local weather Change that the European Union (EU) and Japan have essentially the most stringent customary for requirement for gasoline new passenger automotive gasoline efficiencies as proven of their report.

For the needs of this task, the main target will probably be on units out the variations between the experiences of the 2 firms on when it comes to the vary of points handled within the experiences and the depth of the protection; explains to the variations between the 2 experiences when it comes to nation components; assesses the standard of the reporting when it comes to Zadek’s (1997) standards (i.e. inclusivity, comparability, completeness, evolution, administration insurance policies and programs, disclosure, exterior verification, and ‘steady enchancment’); evaluates the extent to which it might be acceptable for the 2 firms to make use of a standardized method; and makes suggestions about how every of the experiences might be improved and why.


The sustainability experiences of those two automakers have look into consideration of ESG standards (Environmental, social and company governance) and making main strides in these related sustainability points: Administration Method; Company Governance and Ethics Apply; Environmental Safety; Product High quality and Security; Office Apply; Human Rights; and Neighborhood Apply.

When it comes to reporting construction, Volkswagen Group had divided the report back to eight chapters, that are technique, economic system, society, CSR initiatives worldwide, sustainability mobility, surroundings, key indicators/figures, and back-up. Quite the opposite, Mazda Company had recognized the six chapters, that are Mazda CSR, administration, environmental safety, social contributions, buyer satisfaction, and respect for folks. The subsequent few paragraphs of this report will appears on the protection of the problems dealt in these chapters and the variations between the 2 sustainability experiences.

Administration Method

At Technique chapter, Volkswagen Group had disclosed the administration method on CSR technique in eight pages that coated firm new sustainability goals, improvement of high class crew, sustainability necessities for suppliers, administration method to the sustainability mobility, sustainability administration of company social duty, stakeholder dialogue, world compact, cooperation with Biodiversity Conservation Union (NABU), and the compliance to company code of conduct. Whereas Mazda Company had disclosed their method of CSR technique within the chapter of Mazda CSR in seven pages that coated company imaginative and prescient, CSR operations, exterior analysis of CSR, awards, rising of worker consciousness, stakeholders communication, shareholders and investor relations initiatives and dialogue.

Set-aside the unstandardized of reporting construction, Volkswagen Group had disclosed the idea of knowledge on its stakeholder dialogue program, however had not comply with Mazda Company to reveal info on how firm engages with every key stakeholders that with a full web page desk of Mazda group key obligations to stakeholders and alternatives for dialogue and disclosure.

Company Governance and Ethics Apply

At Economic system chapter, Volkswagen Group had coated this chapter in seven matters, that are buyer satisfaction, sustainability in suppliers’ relations, financial stability, uncooked materials, localization, danger administration, and compliance. Quite the opposite, Mazda Company coated this in two chapters with whole of seven matters, that are company governance, inner controls, danger administration, compliance, implementing CSR within the worth chain, and buyer satisfaction.

At Buyer Satisfaction subject, Volkswagen Group recognized buyer satisfaction as a key indicator of how properly product developments and mannequin facelifts cater to the wants of stakeholders, and focuses on market research, criticism dealing with, and meets buyer needs. Mazda had coated this subject with intensive info on security method from three viewpoints of autos, folks, and roads and infrastructure, with particulars info in security applied sciences to clarify how security will be achieved. Moreover Mazda additionally coated intensive info within the 4 pillars that how the corporate can enhance buyer satisfaction, that are creating interesting merchandise, enhancing product high quality, enhancing buyer satisfaction in gross sales, and enhancing the standard of after-sales service.

At Sustainability in Suppliers’ Relations subject, Volkswagen Group had defined the system was constructed on 4 pillars that are sustainability necessities for suppliers earlier than submitting quotes, an early warning system for minimizing danger, a clear procurement course of, and provider monitoring and improvement course of. Quite the opposite, Mazda had coated clearer info that define on the Mazda provider CSR tips, main channels of communication with provider, evaluating and recognizing suppliers, measurement and high quality enchancment program for native suppliers.

At Financial Stability subject, Volkswagen checked out world financial competitors and stability; the corporate acknowledged the trouble that to assist in world financial is to attain sustainable success by taking extra duty for the surroundings and for social developments. This subject not coated by Mazda.

At Uncooked Materials subject, Volkswagen Group had revealed the safe and financial provides of uncooked supplies program, which accommodates company evaluation system and often engages in dialogue with the Extractive Industries Transparencies Initiative (EITI) to determine danger of corruption. This subject not coated by Mazda.

At Localization subject, Volkswagen Group had coated the implementation of systematic localization that had confirmed not solely advantages in logistical however commercially and generates development within the respective areas at new Volkswagen plan. This subject is just not cowl by Mazda.

At Threat Administration subject, Volkswagen Group had disclosed info on its danger administration packages briefly. As a comparability, Mazda had enclosed extra info on danger administration coverage, motion tips, and strategies of implementing, and the scopes of utility.

At Compliance subject, Volkswagen had outlined its compliance effort to maintain consistent with Germane Company Governance Code, which is core compliance groups had been appointed, yearly analysis of compliance actions, anti-trust laws issues, and corruption measurement. Quite the opposite, Mazda had revealed intensive info on company governance framework diagram that assist in higher understanding of firm effort in coping with administration points and the way firm enhance transparency of administration with board of company auditors. Additionally Mazda had coated inner controls subject that not by Volkswagen Group, which is disclosed its personal self-examination of inner controls framework that having a division to assist inner controls.

Office Apply, Human Rights and Neighborhood Apply

At Society and CSR Initiatives Worldwide chapter, Volkswagen Group had coated three ethic points right here, that are Office Apply, Human Rights and Neighborhood Apply. There are three matters coated, that are employment, reward and revenue sharing system, AUTOUNI establishment, Volkswagen manner, worker opinion survey, ultimate administration, coaching and abilities improvement, demographic change, advancing girls and selling variety, social duty, and divulges on CSR initiatives worldwide. Quite the opposite, Mazda Company had coated in eight matters, that are social contribution framework, main actions in Japan and abroad, human improvement resolving across the ideas of the Mazda Means, worker selection of self-realization, selling work-life steadiness, advancing girls and selling variety, reward and revenue sharing system, and respect for human rights. As a comparability, Mazda had included an important information in the identical web page to clarify their measurement and the way Mazda obtain the targets.

Environmental Safety and Sustainability

When it comes to environmental safety and sustainability concern, these two firms had revealed their methods in related construction and matters, as proven within the desk 1 under. The key variations between the 2 experiences are Mazda had disclosed a powerful Mazda Inexperienced Plan 2020 Mid-Time period Environmental Plan and clear information inside the subject that assist in understanding the subject. Each firms had coated good info on how they promote in local weather safety, and the protection are CO2 emissions discount for vehicle, power provide technique, surroundings manufacturing unit, environment friendly manufacturing, environmental know-how, inexperienced IT, and inexperienced logistics.

Desk 1: Evaluating the protection of environmental safety and sustainability concern:

Volkswagen Group

Mazda Company

Environmental Administration

Mazda Method to the Atmosphere

This isn't cowl by Volkswagen.

Inexperienced Plan 2020 Mid-Time period Environmental

Environment friendly Powertrains and Fuels

Growing New SKYACTIV Expertise


Making Environmentally Pleasant autos

Useful resource Environment friendly

Recycling and Useful resource Conservation


Administration and Discount of drugs


Stopping Air and Water Air pollution

This isn't cowl by Volkswagen.

Environmental Communication

Local weather Safety

Prevention of World Warming

This isn't cowl by Volkswagen.

Environmental Communication

This isn't cowl by Volkswagen.

Actions and Impression on the surroundings


The results of the Nice East Japan Earthquake in yr 2011 has influenced on how Mazda Company structured and produced their sustainability reporting. The phrase “earthquake” had appeared 25 instances within the sustainability report. The highest message of chairman of the board has included a paragraph to specific firm sympathies and condolences message. The paragraph defined how firm makes a concerted effort to determine their moral methods, and deploy response plan into motion to contribute in restoration for the areas affected by earthquake. The small print of assist actions for the restoration of stricken areas have offered on this formal report. The report additionally reveals the injury to Mazda group that Hiroshima Plant and Hofu Plant the place pressured to droop operations momentary because of incapacity to acquire sure components, and Mazda moved to weekly days off from Saturday and Sunday to Thursday and Friday through the summer time interval in accordance with the coverage of the Japan Vehicle Producers Affiliation to scale back electrical energy consumption.

For CSR technique, Mazda Company evaluates its CSR technique referencing to the Constitution of Company Habits issued by the Japan Enterprise Federation (Nippon Keidanren, 2004), and construction the desk of contents of the sustainability report on these areas of Environmental Safety, Buyer Satisfaction, Respect for Individuals, Social Contributions, and Administration (Compliance and Info Disclosure). Whereas Volkswagen Group has referencing their CSR technique with EU Technique 2011-14 (European Commerce Union Confederation – ETUC, 2011) and construction the desk of contents in these areas of Technique, Economic system, Society, CSR Initiatives Worldwide, Sustainability Mobility, Atmosphere, Key Indicators, and Again-up.

When it comes to code of ethics, Volkswagen Group has paragraph their compliance report consistent with the German Company Governance Code, apart of Volkswagen company ethics codes of conduct. Per required by part 161 of the Aktiengesetz (AktG – German Inventory Company Act), an annual of conformity with the German Company Governance Code has issued by the Board of Administration and the supervisory Board of Volkswagen AG on November 18, 2011 (Volkswagen, n.d.). Whereas Mazda Company has outlined their 5 ideas of Mazda company ethics code of conduct.


This paragraph appears on the high quality of the reporting when it comes to ZADEK et al.’s (1997) eight ideas of high quality in social accounting. To what prolong the reporting of two firms conforms to and contributes to the very best apply. The eight points are Inclusivity, Comparability, Completeness, Evolution, Administration insurance policies and programs, Disclosure, Exterior verification, and Steady Enchancment.









Administration insurance policies and programs


Exterior verification


Steady Enchancment



At the moment the World Reporting Initiative (GRI) framework, model three.1, is essentially the most broadly used standardized sustainability reporting framework on this planet (Wikipedia, 2012). The 2 firms have adopted the GRI framework as a reference to compile their experiences. Nonetheless each firms’ experiences should not ready precisely in line with GRI tips and construction. Ought to two firms have to make use of a standardized method for his or her sustainability experiences that can precisely in line with a GRI framework, in order that it's useful for reader to navigate the report, discovering particular info, and simpler to match information amongst related firms. Or ought to firms are advisable to be selective or focus main which are most related to their enterprise. To what extent that it might be acceptable for the 2 firms to make use of a standardized method?

It isn't potential for the 2 firms to presence their information in sustainability reporting precisely the identical construction and templates as a result of every firm is having their very own reporting instruments, information and context. Nonetheless it's potential that the 2 firms to reveal and to measure of the extent to GRI Guideline Content material Indexes.

Nonetheless as per Crane & Matten (2010, p. 219) acknowledged that there's a problem with GRI which “GRI has been criticized is its concern solely with establishing procedures for voluntary reporting, fairly than having an specific goal to advertise obligatory reporting”. So it isn't a regulation that firm should comply with the identical GRI framework guidelines to organize firm sustainability report. Each firm is free to find out its personal information in line with guidelines of its personal selecting, and there's no efficiency or penalty in any respect.

The brand new GRI fourth era is now in improvement. It is a chance for the GRI looking for enter from worldwide into improvement of the brand new customary which cater all of the potential gaps in standardized method. With the brand new G4 GRI customary it ought to enhance on content material within the present tips that would risk encourage firms to make use of a standardized method.


GRI Content material Index

Mazda Company might enhance their sustainability report by together with a comparative desk with GRI content material indexes that disclose all objects within the report at every rows of GRI content material index. Quite the opposite, Volkswagen Group had included the GRI content material index however the reference column that accommodates web page quantity will be confused to some readers and may be pointing to the unsuitable subject. The comparative desk with GRI content material index might offers an goal to measure whether or not all the weather in GRI tips have been utilized within the report. It's undoubtedly useful for reader to search out particular info and to match information amongst related trade. The pattern of comparative desk with GRI content material index has proven under.

Desk 2: The Pattern of Comparative Desk with GRI content material index (G3.1):


GRI Content material

Volkswagen Group

Mazda Company

Technique and Evaluation


Assertion from essentially the most senior choice maker

-Duties enhance with industrial success (Web page 6-7)

-High Message (Web page 5-6)


Key Impacts, dangers

-Duties enhance with industrial success (Web page 6-7)

-Duties (Web page 10-19)

-Compliance (Web page 28-29)

-High Message (Web page 5-6)

-Administration (Web page 21-22)

Group Profile


Title of the group

Web page 1, three

Web page 1-2

GRI Content material Index

Mazda Company.


Reporting on sustainability efficiency is a vital manner for organizations to handle their influence on sustainable improvement. The challenges of sustainable improvement are many, and it's broadly accepted that organizations haven't solely a duty but in addition an important skill to exert optimistic change on the state of the world’s economic system, and environmental and social circumstances.

Reporting results in improved sustainable improvement outcomes as a result of it permits organizations to measure, observe, and enhance their efficiency on particular points. Organizations are more likely to successfully handle a problem that they'll measure. By taking a proactive function to gather, analyze, and report these steps taken by the group to scale back potential enterprise danger, firms can stay accountable for the message they need delivered to its shareholders. Public stress has confirmed to be a profitable technique for selling Transparency (conduct) and disclosure of greenhouse fuel emissions and social obligations.

In addition to serving to organizations handle their impacts, sustainability reporting promotes transparency and accountability. It's because a corporation discloses info within the public area. In doing so, stakeholders (folks affected by or fascinated about a corporation’s operations) can observe a corporation’s efficiency on broad themes – equivalent to environmental efficiency – or a specific concern – equivalent to labor circumstances in factories. Efficiency will be monitored yr on yr or will be in comparison with different related organizations.

(2704 phrases)

(References/bibliography on the following web page)