Chapter 1 Case Study—Girl Scout Cookies
1. Lady Scout cookies are offered to profit a not-for-profit. So, no advertising and marketing is absolutely concerned. 2. By creating cookies geared towards particular markets, resembling Dulce de Leche, the Lady Scouts tried to offer a very good that folks didn't need.three. Lady Scouts in Atlanta used demographics to determine residential areas with the best discretionary earnings to spend on cookies. That is an instance of a market orientation.four. Lady Scouts promoting cookies doesn’t educate actual advertising and marketing as a result of Lady Scout cookies aren’t one thing folks actually need.