Change Management essay

Midterm assignment

Written assignment (case, essay) Activity brief

BBA313 – Change Management Online campus

Professor: Enrique García Otero | enrique.garcia@euruni.edu

Description Your company, ABC Electronics, is undergoing a relatively calm period, sales are stable with slight increases, however your market share is decreasing in an environment where new players are appearing with innovative products that are technologically superior to your company’s own, several of them in offshore locations. Strategy consultancy firm PVC has issued a market analysis study that claims that the tendency of your star products is to disappear from the market in 2 to 3 years due to the new alternative products that some of your competitors are already starting to commercialize.

Most of ABC’s employees are experts in the old technologies and products. Many of them have been working with those technologies for over 10 years and they lack the skills needed for the new product line and technologies. At the same time your factory is setup and optimized to produce the old product line. You will need to invest in transforming it to produce the new products. Additionally, the IT systems require an urgent update, since they are configured to serve the old setup of the company. A significant investment will be needed to adapt them.

The divisions have become silos over time and there is little communication or collaboration across departments. ABC is apparently a successful company with a rigid hierarchical culture extremely adverse to risk and change. After all, their current configuration has proven successful for many years.

ABC’s CEO is clear in his analysis of the situation: the company will not survive unless they abandon the current product line and start investing in new technologies that will compete with the new products in the market. For that purpose, he asks you, the head of the internal project management department, to lead a change management project that will transform the company’s focus and structure to embrace the new technologies and product lines.

Format This activity must meet the following formatting requirements:

• Font size 12

• Double-spaced

• 1200 words

• Harvard Referencing System

• pdf only

Please do the following:

1. Identify what the vision for change for this firm would be. In addition, identify what drivers and constraints the firm must factor in when implementing a change management plan to achieve the set objectives. (33%)

2. Prepare a diagnosis of the firm and identify the problem / challenge / dilemma that this firm is facing. The diagnosis should cover two parts: external environment of the firm, and internal or organizational diagnosis. You should select the most appropriate change diagnosis tools and factors and make explicit reference to them in your answer. (67%)

Goal(s) To develop in detail the organizational diagnosis of this company.

Due date Date: Monday, 21 June 2021 Time: 14:00

Weight towards final grade

This activity has a weight of 40% towards the final grade.

Learning outcomes

• Outcome 1: understand and apply the competencies and behaviors of an effective change agent.

• Outcome 2: assess and evaluate the varying diagnostic tools used to facilitate organizational change

• Outcome 3: Demonstrate the ability to appraise the ideas and arguments of academics and practitioners to assess the validity of the conclusions reached within the context of change management.

• Outcome 4: compare and contrast four change strategies and effectively apply them within defined contexts and/or specific organizations;

• Outcome 5: develop and recommend an appropriate change management plan in accordance with an organization’s mission, processes, systems, organizational structures, job roles and external stimuli;

Assessment criteria

See rubric below.

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)

Problem identification

The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented.

The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.

The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.

The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.

The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.

Information gathering

The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant.

Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth.

The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion.

An information gap was identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information.

Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.

Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.

The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.

The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.

The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.

The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.

The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored.

The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

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