BIZ202 The Business Environment Assessment Macro Environment Report

BIZ202_Assessment_2_Brief_Macro_Environment_Report Page 1 of 5
ASSESSMENT 2 BRIEF
Subject Code and Title BIZ202 The Business Environment
Assessment Macro Environment Report
Individual/Group Individual
Length 1500 words ± 10%
Learning Outcomes a) Examine the influence of the external environment on
organisations.
b) Identify and apply appropriate frameworks and tools to
the problems and challenges faced by organisations.
c) Research and relate industry specific factors to the
organisation decision-making process.
d) Apply a relevant framework(s) to evaluate the micro
and macro environmental influences on an organisation.
Submission By 11:55pm AEST/AEDT Sunday of Module 4 (Week 8)
Weighting 40%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which
they operate. To navigate this vast and ever-changing landscape, businesses must keep a
keen eye on macro environmental factors that influence them. This report is an effort to
identify these factors and propose solutions to the risks they pose.
BIZ202_Assessment_2_Brief_Macro_Environment_Report Page 2 of 5
Instructions:
Choose an article about an Australian or international business still in operation
published within last three months from submission date of this assessment from the
listed sources (choosing an article older than this period will result in an automatic fail for
this assessment). Write a report identifying and analysing any relevant information about
the macro environmental factors of the organisation from the chosen article
incorporating the following:
• Identify macro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to changes in political,
environmental, socio-cultural, technological, legal, ethical, government
regulation in both domestic and foreign country, economic factors such as
inflation, unemployment, income levels, economic growth, foreign exchange
rates, international trade policies, foreign investment restrictions, taxation, etc.
Analyse their impact on business that may be in terms of but not limited to
changes in business performance, structure, policies, profitability, reputation,
growth and market share.
• Propose solutions to challenges to counter prevailing/potential risks.
Choose an article from the list below (failure to choose an article from the following will result
in an automatic fail for this assessment):
The Australian Financial Review
The Sydney Morning Herald
The Australian
ABC News 24 TV
SkyNews Business News
The Economist
Bloomberg
BBC News
Financial Times
The Guardian
The Wall Street Journal
Harvard Business Review
Submission Instructions:
Submit this assessment via the Assessment link in the main navigation menu in BIZ202 The
Business Environment. The Learning Facilitator will provide feedback via the Grade Centre
in the LMS portal. Feedback can be viewed in My Grades.
BIZ202_Assessment_2_Brief_Macro_Environment_Report Page 3 of 5
Structure of the report
Cover Page – Includes assessment title, student name and ID, subject name and code, lecturer’s
name, submission date, word count. Be creative while making your cover page.
Executive Summary – An executive summary provides a succinct summary of the content
within the report. It presents information in such a way that readers are able to understand the
intention and key elements of the report without having to read the entire document. It is
recommended to write 10-20% of your total word limit of the report. This section is not
included in the word count.
Table of Contents – A summary of the sections (headings/sub-headings) and pages numbers.
Introduction – The introduction sets the scene and provides context for the aim. You should
include a brief introduction of the business in this section leading to the main discussion.
Identification and analysis of macro environmental factors – Under this section, the report is
expected to identify all influencing macro environmental factors, provide insight and thoroughly
analyse the most influencing macro environmental factors of the business. Analysis must include
impact from these factors in monetary and/or non-monetary terms. These impacts may be
positive and/or negative. At least two factors must be mentioned in the article(s) chosen.
Challenges and solutions – The report is expected to identify the key challenges and risks present
in the macro environment of the chosen business and provide a correct strategy/solution to deal
with each, as well as a thorough explanation and justification of each strategy. These challenges
may/may not be from the same macro environmental factors as analysed in the previous section.
Conclusion – The conclusion restates the aim then provides a brief and concise summary of the
discussion to demonstrate that the aim of the report has been achieved. No new information is to
be included in the conclusion.
References – It is essential that you use Torrens Academic Writing Guide – APA for citing and
referencing research. Please see more information on referencing here
http://library.laureate.net.au/research_skills/referencing
References are not included in the word count.
Appendices – You should provide supporting material that is unsuitable for inclusion in the
body of the report, but still has some value to contribute to the report. You must include
chosen article in this section. Appendices are not included in the word count.
BIZ202_Assessment_2_Brief_Macro_Environment_Report Page 4 of 5
Learning Rubric: Macro Environment Report
Assessment
Attributes
Fail
(Unacceptable)
0 – 49
Pass
(Functional)
50 – 64
Credit
(Proficient)
65 – 74
Distinction
(Advanced)
75 – 84
High Distinction
(Exceptional)
85 – 100
Grade
Description
(Grading Scheme)
Fail grade will be
awarded if a student is
unable to demonstrate
satisfactory academic
performance in the
subject or has failed to
complete required
assessment points in
accordance with the
subject’s required
assessment points.
Pass is awarded for work
showing a satisfactory
achievement of all
learning outcomes and an
adequate understanding
of theory and application
of skills. A consistent
academic referencing
system is used and
sources are appropriately
acknowledged.
Credit is awarded for
work showing a more
than satisfactory
achievement of all
learning outcomes and a
more than adequate
understanding of theory
and application of skills. A
consistent academic
referencing system is
used and sources are
appropriately
acknowledged.
Distinction is awarded for
work of superior quality
in achieving all learning
outcomes and a superior
integration and
understanding of theory
and application of skills.
Evidence of in-depth
research, reading,
analysis and evaluation is
demonstrated. A
consistent academic
referencing system is
used and sources are
appropriately
acknowledged.
High Distinction is
awarded for work of
outstanding quality in
achieving all learning
outcomes together with
outstanding integration
and understanding of
theory and application of
skills. Evidence of
in‐depth research,
reading, analysis, original
and creative thought is
demonstrated. A
consistent academic
referencing system is
used and sources are
appropriately
acknowledged.
Introduction to the
business from
article
20%
Does not choose a business
from media sources, does
not choose an article within
specified period, provides
no information about it and
fails to setup a case for
further analysis of the
macro environment.
Chooses an
Australian/international
business from media
sources, chooses an
article within specified
period, provides limited
information about it and
fails to setup a case for
further analysis of the
macro environment.
Chooses an
Australian/international
business from media
sources, chooses an article
within specified period,
provides appropriate
information about it and
sets up a case for further
analysis of the macro
environment.
Chooses an
Australian/international
business from media
sources, chooses an article
within specified period,
provides relevant
information about it and
sets up a case for further
analysis of the macro
environment.
Chooses an
Australian/international
business from media
sources, chooses an article
within specified period,
provides very relevant
information about it and
strongly builds up a case for
further analysis of the
macro environment.
BIZ202_Assessment_2_Brief_Macro_Environment_Report Page 5 of 5
Identification and
analysis of macro
environmental factors
40%
Does not choose a business
from media sources, does
not choose an article within
specified period.
Limited understanding of
the environmental factors
influencing the chosen
business.
There is no evidence to
support the analysis.
Identifies some of the
environmental factors
influencing the chosen
business; the largest
influencers are named.
Accesses relevant
information with
limited analysis of
environmental factors.
There is some
evidence to support
the analysis.
Identifies a majority of
the environmental
factors influencing the
chosen business.
Accesses relevant
information to analyse
environmental factors.
There is evidence to
support the analysis.
Correctly identifies all of the
environmental factors
influencing the chosen
business.
Accesses relevant
information and analyses
environmental factors well.
There is adequate evidence
to support the analysis.
Not only identifies all
environmental factors,
provides insight and
discussion.
Thorough analysis of
the macro environment
of the chosen business.
There is enough
evidence to support
the analysis.
Propose solutions to
challenges and risks
25%
Does not choose a business
from media sources, does
not choose an article within
specified period.
Demonstrates no
understanding of
challenges and risks
present in the macro
environment of the chosen
business and provides no
solutions.
Demonstrates little
understanding of
challenges and risks
present in the macro
environment of the chosen
business and provides nonspecific solutions to those
issues.
Demonstrates correct and
complete knowledge of
challenges and risks
present in the macro
environment of the chosen
business and offers
solutions to some of those
issues.
Identifies the key
challenges and risks
present in the macro
environment of the chosen
business and provides a
correct strategy/solution to
deal with each.
Identifies the key
challenges and risks
present in the macro
environment of the chosen
business and provides a
correct strategy/solution to
deal with each, as well as a
thorough explanation and
justification of each
strategy.
Correct citation of key
resources and evidence
Overall structure,
appearance and
referencing of the
report are assessed
15%
Demonstrates inconsistent
use of good quality,
credible and relevant
resources to support and
develop ideas.
Does not include correct
references or in-text
citations; does not use APA
style.
Uses sufficient sources,
however can be greatly
improved.
Attempts to include
references or in-text
citations; however, these
are sometimes insufficient
for research purposes, or
incorrect; uses APA style,
however may contain some
citation or referencing
errors.
Shows good evidence of
attempts to source
information.
Includes in-text citations
and references from
suitable sources; uses APA
style, however may contain
minor citation or
referencing errors.
Shows evidence of wide
scope for sourcing
evidence.
Includes in-text citations
and references from
suitable sources; uses APA
style, containing minimal
and or no errors.
Shows evidence of
extensive scope for
sourcing evidence. Includes
in-text citations and
references from suitable
sources; uses APA style,
containing no errors.

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