Assessment advertisment- AnalyticalReport
AssessmentBrief2TypeofAssessmentadvertisment- AnalyticalReportSize/ period1500phrasesLearningoutcomesaddresseda. explainthe objectivesofanintegratedmarketingcommunicationandits useofthe elementsofthepromotionalmix b. consider theuseofalternativemediainan promoting marketing campaign c. developacreativestrategyfor anadvertising marketing campaign d. analyseanddevelopthemajorelementsofapromotionalplanandapproach tothebudget e. monitorand evaluatean promoting campaignand theimpactofethical points.Submission DateEndofWeek9AssessmentBriefStudentsarerequiredtowriteareportonanIntegratedMarketingCommunication(IMC)plantopromoteanewversionofacompany’sproduct.TotalMark100marksWeighting30%College students are advisedthatany submissions pasttheduedateincura10%penalty perday, calculatedfromthe complete marke.g.a activity marked out of40willincur a4markpenaltyperday..gif">Due:Week8.Adailypenaltyof5percentwillbeappliedtolateassignments. Job:YouaretheAustralian-basedMarketingManagerofalargeinternationalconsumerproductscompany.YouaretodevelopanIMCplantopromoteanewversionofoneofthecompany’sproducts. TheIMCPlanwillidentifywhichmarketsegmentsyourcampaignwilltarget.Itwillspecify3communicationobjectivessuchasdevelopingbrandawareness;orpromotingproductandcompanyknowledge;influencinginterestorconsumerattitudes;developingtheproduct’simage;orinfluencingthepurchaseintention.Itwilldiscussthecreativeexecution.Youwilldevelopbriefmediaplanoutliningthemediavehicle(s)youwilluse.Justifyyouruseofspecificmediabasedonhowthisaccessesyourselectedtargetaudience(s). Thekeysectionstobeincludedinthereportare:Executivesummary;Contents,Backgroundinformationonproduct;Targetaudience;Communicationobjectives;Creativestrategies;Mediaplan;Conclusion;BibliographyandAppendix. Appropriatefactsandfiguresonthemarketandcompetitorsmustbeincluded,aswellasappropriateandrelevantdataonconsumerpreferencesandmarkettrends.Wordlimit:Maximumlength1500words–around5pages-notincludingthetitlepage,executivesummary,tableofcontentsandappendices. Format:Thereportstyleisofabusiness/managerialreport.ReferencesmustfollowtheHarvardreferencingstyle. Turnitin:AllassignmentsmustbesubmittedtoTurnitin,whichchecksforcopiedandunreferencedmaterial.TheclasscodeandaccesspasswordwillbeavailableonthesubjectsiteonSIS. Markingcriteria:Marksarebasedonhoweachofthespecifiedareasarediscussedandexplained.Grammarandwritingstylehelps,butitdoesnottakemarksaway.Copiedmaterialisgivenlittlecredit,becauseitisexpectedthatstudentsdotheanalysisbasedontheirunderstandingoftheconcepts..gif">Yourreportmustinclude:Atleast fourreferencesourcesincludingthetextbook,noneofwhichshouldbeinternetsource,e.g.websitesCorrectreportstructure.Refertothe AcademicLearningSkills handouton writinga report. Harvardreferencesfor anysourcesyou sue.RefertotheAcademicLearning Skillshandouton Referencing.AssessmentSubmission: · ThisresearchassignmentshouldbesubmittedonlineinMoodle.YouarealsorequiredtouploadasoftcopyofyourassignmentinTurnitin. · A hardcopymustbesubmittedtothe lecturer.TheassignmentMUSTbesubmittedelectronicallyinMicrosoftWordformat.Otherformatsmaynotbereadablebymarkers.PleasebeawarethatanyassessmentssubmittedinotherformatswillbeconsideredLATE andwill lose marksuntilitispresentedin Phrase.MarkingCriteriaBackgroundInformation 10marksTargetaudienceanalysis 15marksCommunicationobjectives 15marksCreativestrategy 20marksMediaplan 15MarksConstruction,grammarandpresentation 15marksReferencing 10marksWhole 100marks.gif">