Posted: February 8th, 2019
Assessment advertisment- AnalyticalReport
AssessmentBrief2
TypeofAssessment
advertisment- AnalyticalReport
Length/ duration
1500words
Learningoutcomesaddressed
a.
explainthe
objectivesofanintegratedmarketingcommunicationandits useofthe elementsofthepromotionalmix
b.
evaluate theuseofalternativemediainan advertising campaign
c.
developacreativestrategyfor anadvertising campaign
d.
analyseanddevelopthemajorelementsofapromotionalplanandapproach tothebudget
e.
monitorand evaluatean advertising campaignand theimpactofethical issues.
Submission Date
EndofWeek9
AssessmentBrief
StudentsarerequiredtowriteareportonanIntegratedMarketingCommunication(IMC)plantopromoteanewversionofacompanyâsproduct.
TotalMark
100marks
Weighting
30%
Students are advisedthatany submissions pasttheduedateincura10%penalty
perday, calculatedfromthe total marke.g.a task marked out
of40willincur a4markpenaltyperday.
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Due:Week8.Adailypenaltyof5%willbeappliedtolateassignments.
Task:YouaretheAustralian-basedMarketing Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage rofalargeinternationalconsumerproductscompany.YouaretodevelopanIMCplantopromoteanewversionofoneofthecompanyâsproducts.
TheIMCPlanwillidentifywhichmarketsegmentsyourcampaignwilltarget.Itwillspecify3communicationobjectivessuchasdevelopingbrandawareness;orpromotingproductandcompanyknowledge;influencinginterestorconsumerattitudes;developingtheproductâsimage;orinfluencingthepurchaseintention.Itwilldiscussthecreativeexecution.Youwilldevelopbriefmediaplanoutliningthemediavehicle(s)youwilluse.Justifyyouruseofspecificmediabasedonhowthisaccessesyourselectedtargetaudience(s).
Thekeysectionstobeincludedinthereportare:Executivesummary;Contents,Backgroundinformationonproduct;Targetaudience;Communicationobjectives;Creativestrategies;Mediaplan;Conclusion;BibliographyandAppendix.
Appropriatefactsandfiguresonthemarketandcompetitorsmustbeincluded,aswellasappropriateandrelevantdataonconsumerpreferencesandmarkettrends.
Wordlimit:Maximumlength1500wordsâaround5pages-notincludingthetitlepage,executivesummary,tableofcontentsandappendices.
Format:Thereportstyleisofabusiness/managerialreport.ReferencesmustfollowtheHarvardreferencingstyle.
Turnitin:AllassignmentsmustbesubmittedtoTurnitin,whichchecksforcopiedandunreferencedmaterial.TheclasscodeandaccesspasswordwillbeavailableonthesubjectsiteonSIS.
Markingcriteria:Marksarebasedonhoweachofthespecifiedareasarediscussedandexplained.Grammarandwritingstylehelps,butitdoesnottakemarksaway.Copiedmaterialisgivenlittlecredit,becauseitisexpectedthatstudentsdotheanalysisbasedontheirunderstandingoftheconcepts.
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Yourreportmustinclude:
Atleast
fourreferencesourcesincludingthetextbook,noneofwhichshouldbeinternetsource,e.g.websitesCorrectreportstructure.Refertothe AcademicLearningSkills handouton writinga report.
Harvardreferencesfor anysourcesyou
sue.RefertotheAcademicLearning Skillshandouton Referencing.
AssessmentSubmission:
·
ThisresearchassignmentshouldbesubmittedonlineinMoodle.YouarealsorequiredtouploadasoftcopyofyourassignmentinTurnitin.
·
A hardcopymustbesubmittedtothe lecturer.
TheassignmentMUSTbesubmittedelectronicallyinMicrosoftWordformat.Otherformatsmaynotbereadablebymarkers.PleasebeawarethatanyassessmentssubmittedinotherformatswillbeconsideredLATE andwill lose marksuntilitispresentedin
Word.
MarkingCriteria
BackgroundInformation 10marks
Targetaudienceanalysis 15marks
Communicationobjectives 15marks
Creativestrategy 20marks
Mediaplan 15Marks
Structure,grammarandpresentation 15marks
Referencing 10marks
Total 100marks
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