Assessment 5
Evaluation 5 • Decide a brand new marketplace for an present product and submit your idea within the type of a 15- to 20-slide Microsoft PowerPoint presentation. Creatively assembly the wants of consumers is a crucial side of any companies. Discovering new clients for an present product is one variable that may make an organization profitable. This evaluation supplies a chance so that you can put shopper habits theories into observe utilizing a real-life instance. • Inquiries to Contemplate  To deepen your understanding, you're inspired to contemplate the questions beneath and focus on them with a fellow learner, a piece affiliate, an buddy, or a member of the enterprise neighborhood. Present Much less • Many firms are good at creating extra environment friendly variations of present merchandise however typically have hassle producing new merchandise which can be revolutionary and match with altering shopper pursuits. Contemplate the next questions as they apply to an organization for which you might have labored or at the moment work: o How might administration employees within the firm encourage the creation of latest merchandise that match clients' wants?o What are particular adjustments or enhancements the corporate might make to higher decide buyer needs and desires?o What are sensible examples of how administration employees might alter the group in order that new product concepts might change into a actuality throughout the group? Clearly, cash is at all times a difficulty for firms. Therefore, contemplating the corporate's measurement, consider cheap methods the corporate might spur innovation. • Evaluation Directions Decide a brand new marketplace for an present product and submit your idea within the type of a 15- to 20-slide Microsoft PowerPoint presentation. You'll first want to pick out a product on which to base your presentation. Chances are you'll want to view the Selecting a Product – Matter Choice Capella multimedia presentation linked within the Assets for data on how to decide on a product to make use of in your presentation. After you have chosen a product, create a presentation that completes the next: • Describe the services or products you chose.• Look at and describe the market segmentation data. This consists of the demographics and psychographics of the present clients for this product.• Assess methods the product must be tailored to satisfy the wants of the brand new clients.• Describe the demographic profile of the brand new clients.• Describe the brand new market phase you propose to achieve.• Develop a technique for pricing this merchandise to draw this new clientele. Your presentation ought to adjust to the next format and magnificence necessities. Tutorials for utilizing Microsoft PowerPoint can be found within the Supplemental Assets within the left navigation menu. Size: 15 to 20 PowerPoint slides. Fashion: The textual content portion of the presentation should comply with APA tips. These fashion tips don't essentially apply to charts, diagrams, or tables. Writing and Grammar: Make sure that each one undertaking elements are professionally written and freed from grammar and spelling errors. References: You should use correct APA fashion and formatting when citing and creating references in your sources. Embody a whole listing of references, together with books, Web pages, articles, and different sources. Submissions: Use Microsoft PowerPoint. Client Conduct Presentation Scoring Information Client Conduct Presentation Scoring Information Grading Rubric Standards  Non-performance  Primary  Proficient  Distinguished  Look at a market segmentation and potential clients for the usage of a product. Doesn't establish a marketsegmentation and potential clients for the usage of a product.  Identifies however doesn't look at a marketsegmentation and potential clients for the usage of a product.  Examines a marketsegmentation and potential clients for the usage of a product.  Examines a marketsegmentation and potential clients for the usage of a product, and clearly explains each by offering concrete real-world examples.  Assess an organization's technique to market a product, based mostly on buyer habits ideas. Doesn't establish an organization's technique to market a product, based mostly on buyer habits ideas.  Identifies however doesn't assess an organization's technique to market a product, based mostly on buyer habits ideas.  Assesses an organization's technique to market a product, based mostly on buyer habits ideas.  Assesses an organization's technique to market a product, based mostly on buyer habits ideas, and identifies a brand new technique.  Analyze methods and ideas that affect shopper habits. Doesn't analyze methods and ideas that affect shopper habits.  Analyzes both methods or ideas that affect shopper habits.  Analyzes methods and ideas that affect shopper habits.  Analyzes methods and ideas that affect shopper habits, and evaluates the components that make every technique profitable.  Develop a technique to market an present product to a brand new market phase and buyer. Doesn't develop a technique to market an present product to a brand new market phase and buyer.  Develops a partial technique to market an present product to a brand new market phase and buyer.  Develops a technique to market an present product to a brand new market phase and buyer.  Develops a technique to market an present product to a brand new market phase and buyer, and predicts the probability of success.