Custom Writing Help For You!

Special Discounts Offers! 20-30% Off!

Posted: August 20th, 2023

MMK325 – Strategic Marketing Assessment Task #3

MMK325 – Strategic Marketing – Trimester 1 2023
Assessment Task #3 – Case Study and Simulation (Report) – Individual
DUE DATE: Monday, 5th June 2023, 8pm (Melbourne time)
PERCENTAGE OF FINAL GRADE: 25% (Case study reports 20% and Simulation Reflection 5%)
WORD COUNT: Maximum 2000 words (Case: 1600 words, Simulation: 400 words)

This assignment consists of two brief case study reports and a reflection on the simulation activity conducted during the seminar.

Importance of Case Study Reports:
Case studies are valuable tools that provide examples to illustrate principles, stimulate discussions, and facilitate learning. A case study report goes beyond description and involves critical analysis, typically examining a situation or institution to make recommendations. Case study analyses are included in many courses to help students understand the constraints involved in decision-making. They require investigating a business problem, exploring alternative solutions, and proposing the most effective solution with supporting evidence. Organizations like Unilever and P&G use business case studies in their interview process to assess problem-solving skills. This assignment aims to help students achieve such objectives and enhance critical analysis, even for those working full-time.

Importance of Simulation Reflection:
In MMK325, a Harvard Simulation on Marketing Strategy Decision Making is conducted based on real-time simulated company/brand data. These simulations are usually held in Week 9 or 10. The purpose of the simulation is to empower students to make decisions in real-time and over time to reposition or revamp a brand. The simulation provides an authentic and proximal learning experience, even for those working full-time. As part of the assessment, students are required to write a short reflection on their simulation experience.

Specific Requirements:
Part 1: Case Study Reports (1600 words total, each case 800 words) (20%)

Analyze and prepare a report for two case studies discussed during the seminars.
No outside research is required.
Assignments are based on surname alphabetical order:
Surnames A to L: Case #1: Azure: Building an Online Influencer Community for Growing Platform Business and Case #3: KPJ Healthcare: Service Internationalization.
Surnames M to Z: Case #2: engageSPARK: ‘Democratizing’ Technology for Societal Good and Case #4: Expansion to Foreign Markets: Usaflex.
Case Study Report format:
Submit both reports in one Word document.
Total word count for this part: 1600 words (800 words per case study).
Each case study should include the following sections:
Identification and justification of the main issues/problems (approx. 200 words)
Comments on effective alternative solutions (approx. 200 words)
Proposed best solution, justification, and implementation plan (approx. 400 words)
Part 2: Simulation Reflection (400 words) (5%)

Write a reflection on the simulation experience based on the following structure:
Reflect on successes/failings experienced while making decisions.
Discuss challenges faced during decision-making in the simulation.
Briefly (30-50 words): Explain how the key lessons learned from the simulation can be implemented in practice.
Learning Outcomes:
This task assesses the following Unit Learning Outcomes (ULO) aligned with the Deakin Graduate Learning Outcomes (GLO):
ULO 1: Apply the theoretical underpinnings of strategic marketing to key issues and decision-making techniques in planning and implementing marketing strategy in local and global contexts. (GLO1. Discipline knowledge and capabilities)
ULO 3: Analyze information supplied from a case and identify the core issues, evaluate and recommend appropriate marketing strategies that incorporate economic, social, and ethical perspectives. (GLO4. Critical thinking, GLO6. Self-management)


Submit the assignment in the Assignment Dropbox on the unit’s CloudDeakin site before the due date.
Name the document using the following syntax:

Tags: , , , , , ,

Order for this Paper or similar Answer/Assignment Writing Service

Place your order by filling a guided instructions form in 3 easy steps.

Why choose our Study Bay Services?

Like every student, Focusing on achieving the best grades is our main goal

Top Essay Writers

We have carefully cultivated a team of exceptional academic writers, each with specialized expertise in particular subject areas and a proven track record of research writing excellence. Our writers undergo rigorous screening and evaluation to ensure they hold relevant advanced degrees and demonstrate mastery of English grammar, citation style, and research methodology. Recent projects completed by our writers include research papers on topics such as sustainable energy policy, cognitive behavioral therapy, and molecular genetics.

Student-Based Prices

We prioritize attracting highly skilled writers through competitive pay and strive to offer the most cost-effective services for students. References from recent years include surveys of customer satisfaction with online writing services conducted by the American Customer Satisfaction Index between 2018 to 2022, demonstrating our commitment to balancing affordable costs with high standards of work through positive reviews and retention of expert writers.

100% Plagiarism-Free

We guarantee 100% original and plagiarism-free final work through a thorough scanning of every draft copy using advanced plagiarism detection software before release, ensuring authentic and high-quality content for our valued customers. To note, we also do not generate assignment content with AI tool, thus you a guaranteed 0% similarity index for your final research paper.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and,the support and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.