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Posted: May 4th, 2023

Marketing and Promotion Strategy

Marketing and Promotion Strategy
Business Finance – Operations Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment
Scenario

The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders’ roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.

Instructions
Create a marketing and promotion Strategy Diagram/Chart that includes:

The identified services (focus area)
Research and list key competitors
Research and select target markets (Who will you promote your idea to?)
Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provide
Identify modes of communication (How will you present the new idea/service to your target audience?)
Create the projected marketing and promotion budget

__________________
Marketing and Promotion Strategy Diagram/Chart for Healthy Dynamics:

Identified Services:
Personalized Nutrition Plans
Fitness Classes and Training
Mental Health Counseling
Medical Check-ups and Assessments
Key Competitors:
Nutrisystem
Weight Watchers
24 Hour Fitness
Anytime Fitness
BetterHelp
Talkspace
Target Markets:
Busy professionals aged 25-45 who want to improve their health and well-being but have limited time for self-care.
Retirees aged 60 and above who are looking to maintain their health and prevent age-related health problems.
Athletes and fitness enthusiasts who need tailored nutrition and training plans to achieve their performance goals.
Promotional Message:
“Healthy Dynamics offers personalized health and wellness solutions to help you achieve your goals. From customized nutrition plans and fitness classes to mental health counseling and medical assessments, our team of experts is here to support your journey to optimal health.”

Modes of Communication:

Social Media Advertising: targeted ads on Facebook, Instagram, and Twitter.
Influencer Marketing: partnering with fitness and wellness influencers to promote our services on their social media platforms.
Email Marketing: sending personalized emails to subscribers about new services, promotions, and events.
Events and Workshops: hosting community events and workshops to educate people about our services and build brand awareness.
Projected Marketing and Promotion Budget:
Social Media Advertising: $10,000 per month
Influencer Marketing: $5,000 per month
Email Marketing: $2,000 per month
Events and Workshops: $5,000 per quarter
Total Budget: $264,000 per year

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