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Posted: May 1st, 2023

Assessment 2: Capstone Proposal Create a 2-3 page

Assessment 2: Capstone Proposal. Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes.

Introduction
Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.

For this assessment, you will formally propose your capstone project.

Preparation
Review the MBA Capstone Project Description [PDF].
Assessment Description
Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.

Include, at minimum, the following information:

Analyze a business challenge or opportunity.
Include an introduction about your proposal.
Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.
Establish the premise of your paper; for example, if your plan is to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss.
Define the strategy, scope, and action plan that you will use to complete the capstone project.
Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity.
Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library’s business databases and article collections.
Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge.
Write a conclusion.
Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time.
Be sure to conclude by asking for permission to continue to the next step.
Your proposal should be organized using these sections:

Introduction.
Summary.
Discussion of the Proposal.
Strategy and Scope.
Action Plan.
Conclusion.
Submission Requirements
Style: Your proposal should follow professional style, as described in the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. It should use subheadings and be well organized and well written.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your citations according to current APA style.
Resources: Use at least two citations from credible sources.
Length: Your proposal should be 2–3 pages (single-spaced, professional style).
Font and font size: Use 12 point, Times New Roman.
ePortfolio
You should consider adding this to your personal ePortfolio. Writing formal proposals is a business fundamental; this proposal deliverable demonstrates this skill, and you might consider showing it to potential employers and clients.

Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Analyze a business challenge or opportunity.
Competency 2: Integrate information across disciplines and from differing perspectives.
Define the strategy, scope, and action plan that will be used to complete the capstone project.
Competency 7: Communicate clearly and effectively in a business environment.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

___________________________
The purpose of this proposal is to present my capstone project, which aims to analyze the business challenge faced by Airbnb due to the COVID-19 pandemic and to develop a strategy that can help the company to recover and sustain its growth in the long term.

Summary
The COVID-19 pandemic has had a significant impact on the travel and hospitality industry, and Airbnb is no exception. Despite being one of the most successful companies in the sharing economy, Airbnb has suffered a major setback due to the pandemic. The purpose of this capstone project is to analyze the business challenge faced by Airbnb and to develop a comprehensive strategy to help the company recover and sustain its growth in the long term.

Discussion of the Proposal
The primary objective of this capstone project is to identify the key challenges faced by Airbnb and to develop a strategy that can help the company overcome these challenges. To achieve this, the project will be divided into the following components:

Analysis of Airbnb’s Business Model: The first component of the project will involve an analysis of Airbnb’s business model and the key factors that have contributed to its success. This will include a review of the company’s history, its growth trajectory, and its current position in the market.

Impact of COVID-19: The second component of the project will involve an analysis of the impact of the COVID-19 pandemic on Airbnb’s business. This will include a review of the company’s financial performance, changes in consumer behavior, and the challenges faced by the company’s hosts and guests.

Strategy Development: The third component of the project will involve the development of a comprehensive strategy that can help Airbnb recover and sustain its growth in the long term. This will include an analysis of the company’s strengths, weaknesses, opportunities, and threats, as well as an evaluation of potential strategies that can be used to overcome the challenges faced by the company.

Strategy and Scope
The strategy and scope of the capstone project will involve the following:

Conducting a thorough review of the literature on Airbnb’s business model, the sharing economy, and the impact of COVID-19 on the travel and hospitality industry.

Analyzing Airbnb’s financial performance and the impact of the pandemic on the company’s revenue and profitability.

Conducting interviews with Airbnb hosts and guests to understand their perspectives on the impact of the pandemic on their experience with the platform.

Developing a comprehensive strategy that can help Airbnb recover and sustain its growth in the long term.

Action Plan
The action plan for the capstone project will involve the following steps:

Conduct a literature review to identify key themes and issues related to Airbnb’s business model and the sharing economy.

Collect and analyze data on Airbnb’s financial performance and the impact of COVID-19 on the company’s revenue and profitability.

Conduct interviews with Airbnb hosts and guests to understand their perspectives on the impact of the pandemic on their experience with the platform.

Analyze the data and develop a comprehensive strategy that can help Airbnb recover and sustain its growth in the long term.

Data Sources
The primary data sources for this project will include:

Airbnb’s financial reports and other publicly available data on the company’s performance.

Academic and industry publications on the sharing economy, Airbnb’s business model, and the impact of COVID-19 on the travel and hospitality industry.

Conclusion
In conclusion, the purpose of this capstone project is to analyze the business challenge faced by Airbnb due to the COVID-19 pandemic and to develop a comprehensive strategy that can help the company recover and sustain

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