Custom Writing Help For You!

Special Discounts Offers! 20-30% Off!

Posted: January 31st, 2023

Pay-Per-Click (PPC) Plan

Pay-Per-Click (PPC) Plan
Pay-Per-Click generates the click for the business as opposed to earning them originally. The operation is based on when the ad is clicked hence sending the visitor to the website, a small fee is paid to the search engine. The three types of searches that will be used in the PPC plan include the maximizing search, the frontrunner search and the profiteer search. There is a need for maximizing the efforts in lowering the costs and increase the number of clicks that are used. Lowering the cost per click in PPC is important obtaining more clicks per volume for the website. The development can be done through the use of keyword list refinement, lowering of bids and monitoring. On the other hand, the increase in clicks involves increasing the amount of traffic sent as well as controlling over the costs. Concerning the frontrunner, the brands can be promoted by showing in the top position of the products. In addition, to improve the sales for the products, more brands can be made known through the addition of site links to the account to display the depth of the products. The profiteer maximizes the profit of the company. For the purpose of maximizing, fewer conversions are brought at the lower cost per acquisition.
The PPC campaign that is proposed should be logical, well organised, should have comprehensive keyword research and the ability to manage and maintain. Thus the campaign method shall contain the management tool, the keyword tool and the performance grader. Therefore a comprehensive pay-per-click campaign management platform is important in marketing the products. Generally, a successful campaign contains the campaigns, ad groups, keywords, ad text and landing pages.
Click-through rate for PPC is used to determine the number of clicks advertisers receive as per how they present their products. The goal is to increase the quality of the score and the amount paid per click. Total clicks on Ad/Total Impressions=Click through Rate.
Cost per click is used in billing which is based on the number of visitors who clicks on the advertisement. The goal is applicable in setting the daily budget.
Average cost per click is obtained by dividing the total cost per click and the number of clicks. The goal is to show the amount of money spent in comparison to the number of clicks.
The conversion rate is used to demonstrate the number of visitors who access the website in comparison to those who achieve the desired goal. The conversion rate is used to market the website.
The Cost per conversion indicates the total cost that is paid for advertising in relation to achieving a given goal of promoting products.
Cost per lead measures the cost-effectiveness of the marketing campaign in generating new leads for the purpose of achieving a given goal.
Cost per acquisition is the measurement of how much the business pay for the purpose of achieving a conversion. Improving the conversion rate is used to lower the Cost per Action.
The ad groups include affordable computers, recent computers, most sold computers, Minicomputers and Desktops. The purpose is to display different brands of the products for access by the potential customers. The headlines include the size, prices, colours and nature of the products. The ads will be implemented by proper integration of the keyword groups, ad texts and landing texts. The process of integration will be implemented to achieve messaging consistency. The type of data will be the number of visitors accessing the websites, sales and returns.

Hochman, J (2017). The Cost of Pay-Per-Click (PPC) Advertising –Trends and from
Marshall, P (2017). 3 Tips for Writing Online Ad Headlines and Text That Grab Your Buyers’ Attention, from
Saur, J (2018). Paid Search Strategies Are All You Ever Needed, from

Tags: , , , , , , , , ,

Order for this Paper or similar Answer/Assignment Writing Service

Place your order by filling a guided instructions form in 3 easy steps.

Why choose our Study Bay Services?

Like every student, Focusing on achieving the best grades is our main goal

Top Essay Writers

We have carefully cultivated a team of exceptional academic writers, each with specialized expertise in particular subject areas and a proven track record of research writing excellence. Our writers undergo rigorous screening and evaluation to ensure they hold relevant advanced degrees and demonstrate mastery of English grammar, citation style, and research methodology. Recent projects completed by our writers include research papers on topics such as sustainable energy policy, cognitive behavioral therapy, and molecular genetics.

Student-Based Prices

We prioritize attracting highly skilled writers through competitive pay and strive to offer the most cost-effective services for students. References from recent years include surveys of customer satisfaction with online writing services conducted by the American Customer Satisfaction Index between 2018 to 2022, demonstrating our commitment to balancing affordable costs with high standards of work through positive reviews and retention of expert writers.

100% Plagiarism-Free

We guarantee 100% original and plagiarism-free final work through a thorough scanning of every draft copy using advanced plagiarism detection software before release, ensuring authentic and high-quality content for our valued customers. To note, we also do not generate assignment content with AI tool, thus you a guaranteed 0% similarity index for your final research paper.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and,the support and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.