Custom Writing Help For You!

Special Discounts Offers! 20-30% Off!

Posted: January 31st, 2023

Online advertising – working within the framework and guidelines of Advertising Law

Online advertising – working within the framework and guidelines of Advertising Law
Online advertising is a rapidly growing industry, with billions of dollars spent on advertising on the internet every year. However, with this growth comes the need to ensure that online advertising is conducted within the framework and guidelines of advertising law. This essay will discuss the key principles of advertising law as they pertain to online advertising, and provide examples and analysis to illustrate these principles in action.
One main principles of advertising law is that advertisements must be truthful and not misleading. This applies to both express and implied claims made in an advertisement. For example, an advertisement for a weight loss supplement that claims “lose 10 pounds in one week” without any qualifications or disclosures about typical results would likely be considered misleading. In contrast, an advertisement that states “results may vary” and includes a disclaimer about typical results would be considered truthful.
Another key principle of advertising law is that advertisements must be substantiated. This means that advertisers must have a reasonable basis for any express or implied claims made in an advertisement. For example, an advertisement for a skincare product that claims “reduces wrinkles by 50%” must have scientific evidence to support that claim. In contrast, an advertisement that states “our product is the best on the market” would not be considered substantiated, as this is a subjective claim.
Advertising law also requires that advertisements be clearly and prominently labeled as such. On the internet, this often means including a disclaimer such as “Advertisement” or “Sponsored” content. This is important to ensure that consumers are able to distinguish between advertisements and editorial content.
In addition to these general principles, there are also specific laws and regulations that apply to certain types of advertising. For example, the Federal Trade Commission (FTC) has guidelines for advertising directed at children, which prohibit advertisements from being unfair or deceptive. The FTC also has guidelines for advertising on social media, which require that any material connections between the advertiser and the influencer be clearly disclosed.
Online advertising is a rapidly growing industry that must operate within the framework and guidelines of advertising law. Key principles of advertising law include truthfulness and non-misleading, substantiation, and clear and prominent labeling of advertisements. There are also specific laws and regulations that apply to certain types of online advertising, such as advertising directed at children and advertising on social media. By understanding and adhering to these principles and regulations, advertisers can ensure that their online advertising is both effective and legal.

Works Best paper writer websites, Custom term paper writing service and Research papers owl essays – Professional help in research projects for students – Cite d:
Federal Trade Commission, “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (16 CFR Part 255), https://www.ftc.gov/site-information/policy-guides/guides-use-endorsements-testimonials-advertising
Federal Trade Commission, “Dot Com Disclosures: How to Make Effective Disclosures in Digital Advertising” (FTC Staff Report), https://www.ftc.gov/reports/dot-com-disclosures-how-make-effective-disclosures-digital-advertising
Federal Trade Commission, “Online Advertising: A Guide for Business” (FTC Business Center), https://www.ftc.gov/tips-advice/business-center/guidance/online-advertising-guide-business

Tags: , , , , , , , , ,

Order for this Paper or similar Answer/Assignment Writing Service

Place your order by filling a guided instructions form in 3 easy steps.

Why choose our Study Bay Services?

Like every student, Focusing on achieving the best grades is our main goal

Top Essay Writers

We have carefully cultivated a team of exceptional academic writers, each with specialized expertise in particular subject areas and a proven track record of research writing excellence. Our writers undergo rigorous screening and evaluation to ensure they hold relevant advanced degrees and demonstrate mastery of English grammar, citation style, and research methodology. Recent projects completed by our writers include research papers on topics such as sustainable energy policy, cognitive behavioral therapy, and molecular genetics.

Student-Based Prices

We prioritize attracting highly skilled writers through competitive pay and strive to offer the most cost-effective services for students. References from recent years include surveys of customer satisfaction with online writing services conducted by the American Customer Satisfaction Index between 2018 to 2022, demonstrating our commitment to balancing affordable costs with high standards of work through positive reviews and retention of expert writers.

100% Plagiarism-Free

We guarantee 100% original and plagiarism-free final work through a thorough scanning of every draft copy using advanced plagiarism detection software before release, ensuring authentic and high-quality content for our valued customers. To note, we also do not generate assignment content with AI tool, thus you a guaranteed 0% similarity index for your final research paper.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and,the support and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.