Week 4 Assignment – Creating a Small Business
Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition (1).
With this assignment, you have the opportunity to take your creative ideas to the next level and begin to develop a strategy that will form the foundation for a successful business.
Write a 3–4 page paper in which you:
Develop an idea for a prospective small business and select a name for the company.
Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
Prepare a mission statement that encompasses the purpose of the business and considers its target market.
Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
Include at least two references outside the textbook. For help with research, writing, and citation, access the Strayer Library or review the Bachelor of Business Administration Library Guide.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:
Develop a strategic plan to create a new small business.
Week 4’s project is to start a small business.
Too often, entrepreneurs who are overflowing with optimism and zeal establish businesses that will fail because their founders never take the time to define a viable strategy that would set them apart from their competitors (1).
With this project, you may take your creative ideas to the next level and start developing a strategy that will serve as the foundation for a successful business.
Write a 3–4 page document that includes the following:
Create an idea for a potential small business and choose a name for it.
Identify the company’s main competitors and highlight one of its strengths and disadvantages.
Prepare a mission statement that includes the company’s purpose as well as its target market.