Marketing Strategy
The goal of a marketing strategy is to increase sales and stay current with how a market is behaving. Present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Remember that when creating a presentation, you should ensure that the elements used display a level of professionalism and do not distract viewers from the key points being presented.
Coca-Cola
Overall marketing campaign
Define the goals of your marketing campaign for your segment.
Determine channels through which you will market the product to your segment. Justify your response.
Develop a messaging strategy, including sample messaging, for each channel you identified.
One-to-one marketing campaign
Define one-to-one marketing, and describe how you will incorporate it into your overall marketing campaign.
Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing.
Determine a one-to-one marketing strategy that would work for the stage(s) you identified and explain why it aligns with your segment.
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bMarketing Approach
A marketing strategy’s purpose is to grow sales and keep up with how a market is behaving. Present this strategy in a way that communicates why it will be effective, and back up your statements. Remember that when preparing a presentation, you should make sure that the materials used are professional and do not distract the audience from the main topics being delivered.
Coca-Cola
Marketing campaign in general
Define the objectives of your marketing effort for your target market.
Determine the methods through which you will sell your goods to your target market. Explain your response.
Create a communications strategy for each channel you identified, including sample messaging.
Campaign for one-on-one marketing
Define one-to-one marketing and explain how you plan to include it into your entire strategy.
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Formatting
Title Page
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