Marion Dairies chose to enter the yogurt industry last year, and it started slowly by producing, distributing, and marketing a single variety, Blugurt, a blueberry-flavored yogurt. The company’s first foray into the yogurt business has been a huge success; Blugurt sales have exceeded expectations, and consumer ratings of the product have a mean of 80 and a standard deviation of 25 on a 100-point scale, with 100 being the best and zero being the worst. Marion Dairies has also learned that customers who give a product a score of 75 or higher on this scale are more likely to buy it, while those who give it a score of 75 or below are less likely to buy it.
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Marion Dairies decided to enter the yogurt business last year, starting small by making, distributing, and marketing Blugurt, a blueberry-flavored yogurt. Blugurt sales have surpassed expectations, and consumer ratings of the product have a mean of 80 and a standard deviation of 25 on a 100-point scale, with 100 being the greatest and zero being the worst. Customers who give a product a score of 75 or higher on this scale are more likely to buy it, while those who give it a score of 75 or lower are less likely to buy it, according to Marion Dairies.