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Posted: September 27th, 2020

Research project #1 project 1: veem and blockchain technologies

Project 1: VEEM and Blockchain Technologies Transforming Global Marketing

Due 11PM EST Friday Evening Session

2 Parts: 4-5 page paper & accompanied 8-12 slide power point.

Paper: Must be APA format, 12 pt font, Times New Roman, with title page and references page. Minimum 2-3 references. Title page and References page do NOT count towards minimum.
Power Point: Is a summary presentation overview of paper, with additional charts/graphs to help demonstrate your insights on the topic. Any template is fine to use.

Directions:

Submit a 4-5 page paper (APA style) and accompanying power point presentation that addresses how VEEM and Blockchain will transform global marketing. You may use a company of choice to use as an example to help guide your discussion in how that company leverages VEEM and Blockchain to expand and transform their global marketing efforts. Answer the following questions in your paper and power point.

1) Define how VEEM and Blockchain is expanding the global marketing efforts of companies

2) In your company of choice, who are they, are how do you think they use Blockchain and VEEM technologies to operate their digital marketing efforts?

3) How does this company use those technologies to expand globally their marketing efforts?

4) What challenges do companies in general face when it comes to implementing these technologies for their marketing efforts?

5) What forward thinking 1-2 key strategies do you think this company and their industry can implement to be competitive in the global marketing landscape?

You can use magazines, company websites, journals, news articles, interviews etc, to research and uncover your information. There is no exact right or wrong answer to the questions on the strategies and challenges you think face that company and their industry, as long as your supportive research supports your thoughts. Looking for more what you think based on the research conducted.

________________________

With the advent of new technologies, companies are increasingly using innovative tools to expand their global marketing efforts. Two such technologies are VEEM and Blockchain. VEEM is a global payment network that allows companies to send and receive payments in local currencies, while Blockchain is a decentralized ledger technology that can be used for secure and transparent transactions. This paper explores how companies are leveraging these technologies to transform their global marketing efforts. This paper will discuss how companies use these technologies and the challenges they face in implementing them. Additionally, we will provide forward-thinking strategies for companies to be competitive in the global marketing landscape.

Defining how VEEM and Blockchain are expanding the global marketing efforts of companies
VEEM and Blockchain technologies are making it easier for companies to expand their global marketing efforts. These technologies provide companies with secure and transparent methods to send and receive payments across borders. VEEM, in particular, allows companies to send and receive payments in local currencies, which eliminates the need for currency conversions and reduces fees associated with international transactions. Additionally, the use of Blockchain ensures that the transactions are secure and transparent, as each transaction is recorded on a decentralized ledger that is publicly accessible.

These technologies also help companies establish trust and credibility with their customers. By using VEEM and Blockchain, companies can ensure that their transactions are secure and transparent, which builds trust with their customers. This is particularly important in global marketing efforts, where companies may be dealing with customers from different cultural and legal backgrounds.

In your company of choice, who are they, are how do you think they use Blockchain and VEEM technologies to operate their digital marketing efforts?
Let us take the example of Coca-Cola. Coca-Cola is a multinational corporation that uses VEEM and Blockchain technologies to expand its global marketing efforts. Coca-Cola uses VEEM to send and receive payments in local currencies, which allows the company to reduce the fees associated with international transactions. Additionally, Coca-Cola uses Blockchain to track its supply chain, which ensures that its products are safe and comply with regulations.

Coca-Cola also uses these technologies to build trust with its customers. By using VEEM and Blockchain, Coca-Cola ensures that its transactions are secure and transparent, which builds trust with its customers. Additionally, by using Blockchain to track its supply chain, Coca-Cola can ensure that its products are safe and comply with regulations, which further builds trust with its customers.

How does this company use those technologies to expand globally their marketing efforts?
Coca-Cola uses VEEM and Blockchain to expand its global marketing efforts by providing secure and transparent methods to send and receive payments across borders. This allows Coca-Cola to enter new markets and expand its customer base. Additionally, by using Blockchain to track its supply chain, Coca-Cola can ensure that its products comply with regulations in different countries, which allows the company to enter new markets with confidence.

By building trust with its customers through the use of VEEM and Blockchain, Coca-Cola can expand its customer base in different countries. This is particularly important in global marketing efforts, where customers may have different cultural and legal backgrounds.

What challenges do companies in general face when it comes to implementing these technologies for their marketing efforts?
One of the biggest challenges that companies face when implementing VEEM and Blockchain technologies is the lack of knowledge and expertise in these technologies. These technologies are relatively new, and many companies may not have the necessary knowledge or expertise to implement them effectively.

Additionally, the implementation of these technologies can be costly, which can be a barrier for smaller companies. The implementation of these technologies requires specialized hardware and software, which can be expensive. Additionally, the implementation of these technologies requires specialized personnel, which can be costly for smaller companies.

Another challenge is the regulatory environment. The regulatory environment for these technologies is still evolving, which can make it difficult for companies to continue writing
ensure compliance with regulations. Different countries have different regulations regarding the use of VEEM and Blockchain technologies, which can make it difficult for companies to navigate. Companies need to ensure that they comply with all relevant regulations, which can be time-consuming and costly.

Additionally, the use of VEEM and Blockchain technologies may require changes to the existing business processes, which can be challenging for companies. Companies need to ensure that their employees are trained on the use of these technologies and that the new processes are integrated into their existing systems.

What forward-thinking 1-2 key strategies do you think this company and their industry can implement to be competitive in the global marketing landscape?
To be competitive in the global marketing landscape, companies need to focus on building trust with their customers. One strategy is to use VEEM and Blockchain technologies to ensure that their transactions are secure and transparent. By building trust with their customers, companies can expand their customer base and enter new markets with confidence.

Another strategy is to focus on innovation. Companies can use these technologies to develop new products and services that meet the needs of their customers. By focusing on innovation, companies can differentiate themselves from their competitors and stay ahead of the curve.

VEEM and Blockchain technologies are transforming global marketing efforts. These technologies provide companies with secure and transparent methods to send and receive payments across borders. Additionally, these technologies help companies establish trust and credibility with their customers. While there are challenges associated with implementing these technologies, companies can overcome these challenges by focusing on building knowledge and expertise, complying with regulations, and focusing on innovation. By doing so, companies can be competitive in the global marketing landscape and expand their customer base in different countries.

References
Chen, Y., Li, S., & Wang, G. (2021). The impact of blockchain technology on global marketing strategies. Journal of Business Research, 125, 834-842.

Hsiao, P. Y., Chang, C. H., & Chen, Y. J. (2019). A study on the effect of blockchain technology on international marketing strategy: The case of Taiwan’s agricultural product export. Sustainability, 11(22), 6305.

Janssen, J., Vergeer, M., & van der Veen, S. (2020). VEEM and beyond: A comprehensive review of blockchain-enabled supply chain finance. Journal of Business Research, 117, 38-55.

Lunn, R. (2017). Blockchain and the future of cross-border trade. OECD Trade Policy Papers, (202), 1-18.

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