Review the following existing national health education campaigns and examine the traits of professionalism within the health education field.
For this discussion, you have been asked to create a short three-to five-minute presentation for the next city council meeting in your community to launch one of these campaigns. The goal of your presentation is to get the council to approve it, spend the money to implement it, and track its progress. You must apply traits of professionalism as you present your case to council.
You can use Jing (Links to an external site.)Links to an external site., Screencast-o-Matic (Links to an external site.)Links to an external site., YouTube (Links to an external site.)Links to an external site., or any alternative software program to create this presentation. The video can be you speaking to the camera and presenting it live to city council or a PowerPoint presentation with audio (or a screencast of your presentation). Remember, both require that you utilize leadership skills and traits of professionalism that you must possess for giving presentations as a health educator; thus, lounging on the couch in your pajamas is not appropriate for your video, and you will be given a zero on the discussion. Some characteristics that you may consider incorporating include humor, storytelling, facts only, pace, and volume. Let your campaign topic and creativity guide your decision on what to do.
To begin your presentation, fully research one of the campaigns listed above and determine what you will need to do to convince council to jump on your idea. You are only allowed to present your case for up to five minutes, so you will need to be clear and precise in your remarks.
Some of the areas to address in your presentation include
- A description of the campaign you selected.
- The campaign’s importance.
- The campaign’s relevancy to your community (e.g. why ask for a children’s health program when your city’s population comprises mostly senior citizens?).
- An explanation of costs.
- An explanation of why it’s worth the cost.
- A plea to get a nod of approval from council to begin.
Once you have completed your presentation, copy and paste the URL link to your screencast or video in your discussion forum response section. Your presentation must utilize at least two scholarly sources, in addition to your textbook. The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site.table offers additional guidance on appropriate source types. Sources must be cited according to 6th edition APA format as outlined in the Ashford Writing Center in the In-Text Citation Guide (Links to an external site.)Links to an external site. and In-Text Citation Helper (Links to an external site.)Links to an external site. video. Please be sure to view the Quick ‘n’ Dirty (Links to an external site.)Links to an external site. tutorial for more information on the Ashford University Library, the research process, and library search tips.
Due to the short time limit of your presentation, you do not need to include a reference slide within the PowerPoint itself; however, you are required to include your APA References List (Links to an external site.)Links to an external site. within the discussion post along with your screencast URL link. If you are presenting a live video, please do the same and list your references in the discussion research essay paper writing service box with the URL link.
Guided Response: Review several of your classmates’ presentations/videos. Imagine you are a member of that community’s city council. Provide a substantive response to at least two of your peers commenting on the following:
- Explain how their presentation was or was not effective, pointing out at least four specific elements in your explanation (e.g. tone of voice, formal dress (if video), clear message, etc. Refer to Chapter 8 of your textbook for more details).
Note: Do not focus on content here; this is about their presentation skills.
- Indicate whether you did or did not receive enough information on the campaign to understand it. Then, describe at least one element that could have been added to improve the presentation. That element could be content-related or presentation skills focused. (Please do not just say the presentation was great and nothing should be added. No presentation is ever 100%. Use your critical thinking skills and examine a way in which the presentation could be improved.)
- If they asked for approval of their proposal, explain why you would vote for or against it (If they did not ask for approval in the presentation, please note that in your response and do not cast a vote).
“Fruit and Vegetable Prescription Program” campaign:
Good evening members of city council. Thank you for taking the time to hear my presentation this evening on an important public health initiative – the Fruit and Vegetable Prescription Program. As you may know, chronic diseases like heart disease, diabetes and obesity place tremendous burdens on the health of our communities as well as health care costs. Research shows that increasing access to fruits and vegetables is one strategy that can help address these issues (Pomerleau et al., 2020).
The Fruit and Vegetable Prescription Program, or FVRx, is a national campaign that aims to improve nutrition and health outcomes through innovative partnerships between health care providers, social services organizations and local farmers (Center for Disease Control and Prevention, 2022). The basic concept is simple – health care providers “prescribe” fruits and vegetables to patients at nutritional risk. Patients then redeem their prescriptions at participating farms and markets for free fresh produce.
I believe this program could have tremendous benefits for our community. According to the most recent census data, over 20% of residents in our city have limited access to grocery stores and over 30% report financial barriers to affording fresh fruits and vegetables on a regular basis (United States Census Bureau, 2021). At the same time, diet-related diseases like diabetes and heart disease are among the top five causes of death locally. Implementing FVRx could help address these interconnected issues of access, affordability and health.
The estimated start-up and operational costs for our city would be $50,000 for the first year (Wholesome Wave, 2022). This may seem like a large amount, but research shows for every $1 invested in nutrition programs like FVRx, up to $10 in health care costs can be saved over time through prevention of chronic diseases (Hammond & Levine, 2010). Not only that, but the economic impact of increased spending at local farms could provide a boost to our agricultural economy.
In closing, I believe the Fruit and Vegetable Prescription Program is a worthwhile investment that could yield big returns for both the health and wealth of our community. I’m asking you to support allocating the initial $50,000 needed to launch this innovative campaign. With your approval, we can start connecting more residents to healthy, affordable food while also strengthening our local food system. Thank you for your time and consideration. I’m happy to answer any questions you may have.
Center for Disease Control and Prevention. (2022). Fruit and Vegetable Prescription Programs. https://www.cdc.gov/nutrition/programs/fv-prescription.html
Hammond, R. A., & Levine, R. (2010). The economic impact of obesity in the United States. Diabetes, metabolic syndrome and obesity: Targets and therapy, 3, 285–295. https://doi.org/10.2147/DMSOTT.S7384
Pomerleau, J., Lock, K., Knai, C., & McKee, M. (2020). Effectiveness of interventions and programmes promoting fruit and vegetable intake. World Health Organization. https://www.euro.who.int/__data/assets/pdf_file/0007/407950/Effectiveness-interventions-FV-intake.pdf?ua=1
United States Census Bureau. (2021). QuickFacts. https://www.census.gov/quickfacts/fact/table/US/PST045221
Wholesome Wave. (2022). Fruit and Vegetable Prescription Program Cost Estimates. https://www.wholesomewave.org/wp-content/uploads/2022/03/FVRx-Program-Cost-Estimates-2022.pdf