Macroeconomic environment of a enterprise is crucial to all its operations. It is as a result of all of its present and future operation is set by the encircling enterprise environment. Honda has continued to embrace the changes that happen spherical its operations in an effort to ensure sustainability and profitability. The current worldwide bike manufacturing sector is crammed with opponents. It as a consequence of this truth turns into important for every manufacture to guage their strengths and weaknesses after which set up the options to make the most of with a purpose to notice aggressive profit. Evaluation and Development (R&D) and innovation inside the manufacturing course of mark the epitome of Honda’s aggressive profit. It is important for an organization to monetary establishment on its competitiveness and protect it for the prosperity of its product and firms.
A company’s macro-environment is made up of assorted parts of the company’s surrounding which have the aptitude to most likely impacts is enterprise strategies. An organization’s macroenvironmental variables have a lot much less impression on the company’s operation as compared with the group’s course of environment. The macroenvironmental variable consists of sociocultural , monetary, technological, political and approved variables. Will probably be necessary for a company to ponder these variables in an effort to understand the various threats along with options which may be created by the actual variables. As well as they help in indicating how the strategic plans may very well be efficiently adjusted so company should buy along with retain stage of aggressive profit. The microenvironment is made up of forces that emanates from outdoor the company and will certainly not be efficiently altered by any sort of actions of the company. That’s to say that the group may very well be influenced by the macroenvironmental forces nonetheless it would most likely certainly not have an effect on these environmental forces.
Socio-cultural and demographics
Existence and societal values do change over time. There are a selection of socio-cultural and demographics elements that immediately impression the bike manufacturing commerce. The reality that on this period girls can work outdoor their properties and be a part of the workforce signifies that they’ve an improved spending power (Newsweek,2010) the rise inside the spending power of women is an monetary situation which will efficiently be employed to develop companies that consider girls inside the bike manufacturing commerce . The alternative socio-cultural situation is that need s to be thought-about is the angle in path of latest scientific marvels of going inexperienced.
By the use of demographics, the BRIC worldwide places (Brazil, Russia, India, and China) which might be experiencing exponential progress present a super various for the sale of bikes.
Demand for inexperienced merchandise
The demand for inexperienced merchandise is a part of the pure macroenvironmental drive which can fastidiously be associated to the larger socio-cultural environmental forces that influence product product sales. Nature is the precept provide of raw provides that are use inside the manufacturing of most merchandise. The raw provides may probably be renewable, depleting or infinite in its present. Will probably be necessary that every one the raw provides be preserved and any sort of wastage be curtailed. The ecology should be preserved by appropriately minimizing air air pollution. That’s by means of eco-friendly (inexperienced) experience. The thought of eco-friendliness and going inexperienced can efficiently be utilized by entrepreneurs inside the bike commerce in an effort to win further prospects. The thought of going inexperienced inside the bike commerce consists of the evaluation and enchancment of hybrid, e-motorcycles along with hydrogen-fuel-cell bikes. The tactic has quite a lot of deserves. It nonetheless moreover has its justifiable share of challenges as recognized by Schwartzapfel (2008). The reality that corporations harking back to Honda are already established signifies that the incorporation of inexperienced experience of their manufacturing and promoting mix can efficiently carry a constructive jolt to their mannequin and firm image. This is ready to in flip be mirrored on their effectivity. That’s strengthened by the reality that inexperienced demand amongst prospects is shortly getting stronger (PWC,2008).
With regard to demographics, the statistical decide that youngster boomers comprise of roughly 25.eight% of the US inhabitants (Briand,2009) is a component for bike manufacturing commerce to ponder of their promoting mix. The reality that they’ve higher income than the media United States inhabitants is one different various which may be exploited by the bike producers (Dell Internet,2010). The possibility is derived from the reality that youngster boomers have the following income and are at all times refusing to acknowledge that that are getting previous. This makes them a super aim for luxurious companies. The menace to the reliance on this market part depends on the reality that the toddler boomers lastly get too earlier to utilize the luxurious merchandise that they thought have been relevant to their life-style thereby leaving a requirement vacuum.
Legal guidelines is but another very important microenvironmental drive that the bike manufacturing commerce ought to reckon with. The approved environment that corporations are coping with is shortly turning into superior and has a fairly direct influence on their operations (Thomas,n.d). This has made it very troublesome for the businesses to perform with out being affected by a approved, compliance or regulation draw back. In all probability a very powerful legislations that impact the bike manufacturing enterprise are inside the domains of constructive consumerism, aggressive practices, environmental factors and employee relations. Most of these authorized tips are associated to quite a lot of regulatory our our bodies. They embrace Environmental Security Firm (EPA), Equal Employment Different Charge (EEOC), and Occupational Safety and Nicely being Administration (OSHA).An analysis by Thomson Reuters’ Governance, Hazard and Compliance (GRC,2011) indicated that the worth of compliance is to proceed rising with time. Inside the bike manufacturing enviornment, corporations such a Honda ought to alter to the various guidelines that impact their commerce. The noise statutes for example are considered one of many regulatory compliances that they face. Within the usfoe occasion the federal authorized tips require all bikes to have their noise beneath 80 decibels from a level positioned 50 ft away from the bike (Fredrix, 2007). This would possibly negatively impression their product sales. The regulatory requirements are very expensive to fulfill and protect. That is because of this truth a super menace to the bike manufacturing commerce.
The monetary environment is crucial for the product sales and manufacture of bikes. The current standing of the monetary system simply is not very good on account of the present monetary downturn. It is as a consequence of this truth very important for Honda to understand the current monetary scenario along with predict the long term monetary conditions. It is worth noting the current oil prices requires the manufacture of gasoline surroundings pleasant bikes. The decline inside the median income moreover has an influence on bike product sales. A report by the Motor Cycle Enterprise Affiliation (MCIA, 2010) indicated that the present monetary downturn lowered the sale of bikes by roughly 20%. The worldwide monetary system is nonetheless in restoration nonetheless the extreme unemployment payment coupled with a decline inside the stage of media income signifies that fewer individuals usually tend to indulge inside the purchase of the high-end, luxurious bike companies.
Experience presents every a doable menace along with potential various to the established Honda merchandise. Totally different competing corporations have launched and are inside the strategy of introducing new and complex experience that is further refined making it terribly laborious for Honda to guage their true market potential. The introduction and enforcement of the CAFÉ necessities has seen the gasoline monetary system of vehicles and bikes improve. This has been coupled with the introduction of hybrid variations of the vehicles and bikes along with experience for various fuels harking back to hydrogen. The event of gasoline monetary system is significant to the current worldwide monetary system on account of the decline inside the median income along with the ever rising value of fuels. The draw again of the hybrid experience is that among the many hybrid vehicles and bikes would possibly end up being dearer when compared with their customary counterparts. The possibility provided by this experience is that it would most likely allow for the manufacturing of additional economical and gasoline surroundings pleasant bikes to change the expensive car whose maintenance has been worsened by the decline in median income, lack of employment and exorbitantly extreme prices of gasoline.
Enterprise Stage Method
The enterprise stage method at Honda is in line with its enterprise and firm strategies. Inside the bike commerce, the corporate is striving to assemble its companies very close to its prospects in an entire of 21 crops that are unfold all through 21 worldwide places. The corporate moreover conducts Evaluation and Development (R&D) in an entire of six worldwide places. The evaluation and enchancment system is tailored in its technique in an effort to supply companies that are sturdy and reliable on the an identical time. The principle focus of the Honda foundation is to have three predominant dimensions; social, economical and environmental factors. Which implies that the corporate method is to assist sustainability the least bit ranges. The bike manufacturing crops are design to be merely convertible to motor vehicle manufacturing crops should there be a necessity of an exit method. The enterprise method at Honda is to completely assist the processes of globalization and exhibit its traits. R&D has as a consequence of this truth been consistently been utilized by Honda in an effort to have a aggressive profit over its opponents. The R&D system at Honda is excellent. It is as a result of it is systematic in its technique to challenges of durability, product reliability along with effectivity. Honda has a proactive technique to the long term desires and requires whereas efficiently taking excellent care of social, economical and environmental factors (for sustainability). The evaluation and enchancment at Honda employs vanguard utilized sciences along with an unparalleled dedication to the strategy of innovation in an effort to create larger merchandise for future mobility. The alternative side of Honda’s enterprise stage method comprises the place carried out by the sellers. The manufacturing, distribution and selling are to be inspirited by the three joys. They’re’
The Pleasure of Looking for
The Pleasure of Selling
The Pleasure of Creating
These are Honda’s beliefs along with wish to guarantee that every specific individual working with Honda or interacting with the company and its mannequin should experience a method of enjoyment . The purchasers should experience the enjoyment of buying Honda merchandise by receiving companies that exceeds irrespective of expectations that they’d. The sellers should experience the enjoyment of selling. There should be a creation of inspiring experience for the patrons, this should be coupled with a quick response to the various changes in value inside the desires of customers. The patron relations ought to even be improved by a product sales workers that is attentive and nice. There should even be a radical product maintenance along with restore.
Honda bikes have aggressive profit over its opponents.
For pretty a really very long time, Honda has managed to stay ahead of the pack by investing numerous time and efforts in refining its competitiveness inside the bike market. Hariri (2004) when analyzing the aggressive profit at Honda bikes realized that Honda began its quest for competitiveness nearly 47 years previously after they first launched a small and lightweight bike that had an automatic clutches, 30-speed transmission along with electrical begins. These bikes had superb coping with and have been deemed to have a fairly protected and “nice” look. They went ahead to make it further cozy for female riders by along with of their design, step-through frames. Their merchandise have been fascinating to people from all walks of life. The appeals coupled with their affordability and slogan that be taught “You meet the nicest people on a Honda” labored marvelously of their promoting campaigns. The massive demand for little bikes gave Honda the likelihood to launch along with dominate the then comparatively new market by the employment of proprietary experience, surroundings pleasant manufacturing, frequent introduction of terribly surroundings pleasant and top-notch, subsequent period fashions, improved innovativeness of their product design along with product choices along with the a relentless enchancment of their after-sale corporations. This made most of their opponents (notably from Europe to fade). There was some opponents from Harley Davidson and BMW nonetheless Honda has nonetheless managed to dominate by benefit of the momentum gained over time (Hariri,2004). What Honda has accomplished in an effort to protect aggressive profit is to consistently differentiate itself inside the bike market. They’ve consistently made efforts to be fully totally different from their opponents whereas guaranteeing an unparalleled uniqueness of their product decisions. They’ve moreover made it their philosophy to guarantee that they add numerous value inside the companies that they supply their prospects. Their aggressive profit can be accomplished to verify uniqueness in product top quality for the long term markets. Honda has moreover managed to maintain up aggressive profit by incessantly enhancing their companies in an effort to fulfill what’s desired by their consumers as daring, useful and trendy. The fashionable enhancements at Honda by means of product design, types of fashions and successfully as superb top quality and restore are what makes them distinctive and due to this fact have a aggressive profit over their opponents.
The company has moreover labored laborious in an effort to place environment and shopper safety as part of its agenda. Their goal surpasses compliance and regulation nonetheless is geared towards bringing mobility to the generations to return. That’s achieved by a proactive enchancment along with introduction of utilized sciences that are protected and environment nice. The safety targets everyone (pedestrians, driver along with totally different bikes and motor autos).The company has taken actions geared towards making environment and shopper safety as part of its agenda. Their goal surpasses compliance and regulation nonetheless is geared towards bringing mobility to the generations to return. That’s achieved by a proactive enchancment along with introduction of utilized sciences that are protected and environment nice. The safety targets everyone (pedestrians, driver along with totally different bikes and motor autos) All Honda bikes are fitted with environment-friendly and programmed gasoline injection system (PGM-FI). For safety features the Honda bikes are outfitted with a blended braking system that has every the conventional braking system and an anti-lock breaking system working collectively. On differentiation, the 2011 Honda CBR250R bike has quite a lot of patents (Better than 18) related to its physique and a complicated gasoline filter construction that efficiently reduces its weight along with a complicated cooling system and a cross physique for improved rigidity (Wasef,nd).
Value Chain Analysis
Value chain analysis usually is a pleasant methodology for the administration of an organization to acknowledge the precept actions that takes place inside the group. The actions acknowledged are usually part of the group’s value chain and furthermore, they enormously current sustainable aggressive profit for the businesses. On account of this truth, aggressive advantage of a company is lying in its performance to execute larger the very important actions alongside the price chain than the businesses with which it is competing. It should even be well-known that the intention of any enterprise is to comprehend sustainable aggressive profit.
The framework of value chain that was laid down by Porter (1990) is “a mutually dependent system or affiliation of actions that are related by linkages”. If the development is rigorously managed, the linkages are in a position to being an very important origin of aggressive profit (Pathania-Jain, 2001). Value chain analysis is principally entailing the connection of two fields. To start with, value chain connects the price of the actions of the organizations with the foremost helpful parts. Secondly, the evaluation of the involvement of every half inside the often extra value of the dealing is made (Lynch, 2003).
For a company to assemble and protect a aggressive profit over its opponents, it has to recollect quite a lot of parts of the companies and the businesses with which it is in opponents. Provided that the Honda Agency has outlined the businesses with which it is in opponents, it is in a position to performing larger than them. The reality that there are not any important opponents inside the United State’s bike market gives Honda an larger hand. Having realized that, the company is ready to making good strategies that may make it to beat all the alternative corporations similar to the Harley-Davidson whose market share is 28%. It’s simply this agency that is above it as far as the market share is fearful. The company ought to moreover guarantee that the alternative corporations whose market shares are beneath it are certainly not allowed to cross it. Such corporations are the Yamaha whose market share is 17%, and Suzuki whose market share stands at 13%. Whereas Harley-Davidson has a very powerful market share, it does not have the pliability to implement the foundations of opponents. By way of the diversification of Honda, it is a bigger and a very further worthwhile company than Harley-Davidson even when the company is having a wider market share than Honda. The diversification is ready to making Honda to assemble and protect a aggressive profit over its opponents which is particularly Harley-Davidson.
Honda can even be capable of establishing and sustaining a aggressive profit over its opponents by the reality that it is generally monitoring the strikes of its opponents. Having tracked the general net income for Harley-Davidson which is standing at 259 million and evaluating it with its entire net belongings which was standing at 6.83 billion in 2010, it is in a position to working throughout the clock to guarantee that it beats the company by all means. It may well moreover guarantee that its entire net belongings exceeds that of its rival agency, primarily Harley-Davidson and as well as the alternative opponents. It is also having the aptitude of sustaining a aggressive profit by its benefiting from the weaknesses of its opponents.
The company is ready to sustaining a aggressive profit over its opponents by the analysis of its aim market. The aim market refers to a given group of customers which the company is aiming at when it is producing its gadgets and firms. The aim market refers again to the people who will probably purchase or use the merchandise or the businesses company is producing. Honda has analyzed not solely its market share however as well as the market share of its rival corporations. Having recognized the market share of its opponents will likely make it to beat the competing corporations. They should endeavor to stay ahead of the alternative corporations with which it is competing. They should develop good strategies that may enable them to information the alternative corporations.
Honda is ready to sustaining a aggressive profit by the thorough analysis of its inbound logistics. Inbound logistics may very well be outlined as a result of the actions that are concerned with the reception of provides that comes from the suppliers, guaranteeing that these provides which might be acquired externally are successfully saved, and as well as guaranteeing that they are appropriately handled all through the agency. Solely then will it is in a position to staying ahead of various corporations inside the commerce. Mounted/Storage Costs: Because of the reality that every the mounted and storage costs are comparatively extreme for quite a lot of the opponents on this commerce, Honda ought to aim to attenuate its storage and caught costs with a purpose to notice a aggressive profit over its opponents.
Operations moreover should be checked out by the company with a purpose to sustain a aggressive profit over totally different corporations. Operations comprise the actions that are linked to the manufacturing of corporations and gadgets. It performs an necessary place inside the maintenance of a aggressive profit. The entire bike corporations have added functionality in giant increments. This has enormously elevated opponents. Nonetheless, Honda moreover constructed a plant in India. The plant is having a yearly manufacturing of roughly 600,000 bikes. This functionality of producing is exceeding the complete number of bikes that is provided within the US in the middle of the yr 2010. This enlargement has enormously made the company to comprehend a aggressive profit over its opponents. Nonetheless, the company ought to aim to develop into the principle producer of bikes within the US.
Outbound logistics ought to even be checked out by the company to maintain up a aggressive profit over the alternative corporations. Outbound logistics refers again to the actions that are primarily concerned with the distribution of the highest merchandise to the shoppers.
Product sales and promoting are moreover not left behind when value chain analysis is being checked out.
The realm of product sales and promoting is principally analyzing the various wants and desires of the patrons. Aside from, is accountable for the creation of consciousness among the many many prospects who’re the precept aim of the company. The purchasers should be saved updated regarding the gadgets and firms that are provided by the company. Normally corporations ought to make use of mechanisms of promoting communications harking back to publicity, product sales promotions with a purpose to entice many shoppers to the merchandise that are produced by these corporations. The reality that Honda is promoting its merchandise is giving it a aggressive profit over its opponents. Promoting and selling distinguishes Honda’s bikes. This will make the shoppers wish to buy the simplest merchandise. Definitely it is Honda’s continued promoting strategies that may make it to comprehend a aggressive profit over its opponents.
After product sales corporations can be necessary for value chain analysis. The companies are obliged to provide after-sales service earlier to or after the sale of the merchandise or service. Good Procurement procedures are moreover necessary for the analysis of the price chain. The procurement half is held liable for the acquisition of issues that are necessary for the operations of the businesses. An environment friendly procurement division should be capable of buying one of the best top quality commodities at prices which might be very low.
The administration of human sources can be necessary for the price chain analysis. The division that is concerned with the recruitment, teaching of the workers, motivation and as well as providing rewards the company’s workforce. Employees are steadily turning into a significant methodology for the attainment of sustainable aggressive profit. The staff ought o be given thorough teaching inside the buyer help. The staff should be given every bonuses and as well as stock plan. This kind of compensation plan is ready to encouraging the workers to work most interesting for the group to guarantee that their value of compensation goes up. That is ready to ensuing into employees who’re further productive thereby reducing the worth of workers. Technological growth can be a topic that is primarily dealing with technological enchancment, teaching and the acquisition of data and talents that are very important for the survival of Honda. The Agency’s infrastructure can be having fun with a key place inside the value chain analysis. It entails environment friendly planning and surroundings pleasant administration applications like accounting (Lynch, 2003).
Security from the 5 Forces
Menace of New Entrants
Economies of scale: This menace to Honda is assessed as being medium. By the use of the organizational (Inside) economies of scale, there’s basically essentially the most value surroundings pleasant manufacturing stage is named Minimal Surroundings pleasant Scale (MES). This stage is the place the worth of manufacturing a unit of a given product is at its minimal. That’s to indicate that it is the most value surroundings pleasant manufacturing stage. Should the Minimal Surroundings pleasant Scale (MES) of a given company be inside the public space, it would develop into very potential to search out out the extent of market share that could be very important for rivals to leap in at a lower value. Honda protects itself from the menace created by the sort of menace of current entrants by making the excellence between the Minimal Surroundings pleasant Scale and the entry unit value to be very huge. Honda moreover ensures that they protect aggressive profit by product differentiation and top quality product and restore provide.
Entry to Distribution Channels: This menace is rated as posing extreme menace to entry .The potential for a model new entrant establishing its neutral dealership group to rival the one is extreme nonetheless Honda has by the years perfected its distribution channel. They’ve offer you an environment friendly and surroundings pleasant digital distribution system as part of its value chain.
Worth Disadvantages that are Neutral of Scale: These are indicated as posing low menace to entry to Honda. That’s related to experience and psychological property rights. In order to defend itself from the sort of menace, Honda has patented most of its ground-breaking utilized sciences. The patenting of its proprietary firm knowledge helps Honda to attenuate the extent of menace of current entrants. Honda moreover strives to teach and maintained its knowledgeable workforce in an effort to chop again defend itself from the menace possessed by new entrants.
In order to reduce the menace posed by an extreme quantity of opponents inside the bike manufacturing commerce Honda has made efforts to distinguish itself from its opponents by differentiating its companies in an effort to be distinctive and exquisite it its companies decisions. It has moreover patented its key utilized sciences.
In order to defend itself from substitute merchandise, Honda has taken steps to comprise itself inside the growth of most people to need public transportation (hottest on account of its value effectiveness and environment friendliness ), motor autos (carpooling) and leisure strolling by actively involving itself inside the embracing of sustainable and vitality surroundings pleasant proprietary utilized sciences that counter the outcomes of extreme gasoline prices and environmental degradation. Honda has embarked inside the manufacturing of gasoline surroundings pleasant engines and has embraced inexperienced experience (hybrid and e-machines/bikes).
The concentrated nature of the bike manufacturing market implies that the prevailing suppliers have terribly low bargaining power with the corporations that they are already engaged with. The suppliers nonetheless, have extreme bargaining power with the potential new entrants to the bike manufacturing market on account of the worth of switching. Honda has as a consequence of this truth personalised its manufacturing processes with a purpose to fulfill their requirements and as a consequence of this truth an unprecedented change would require numerous sources and costs to the affected supplier.
In order to defend itself from opponents, Honda has positioned emphasis in thorough evaluation and enchancment along with innovation that are centered in path of fixing the long term mobility desires.
Evaluation of the effectiveness of how the Honda has chosen to deal with rivalry
Honda has efficiently managed enterprise rivalry (opponents) by the employment of certain specific strikes which have delivered important blows to its enterprise rivals. Just a few of those are’
Emphasis on Evaluation and enchancment and innovativeness
Honda dedicates numerous funds yearly to R&D endeavors. In 2007 for example, it spent an estimated $5.14 billion on R&D alone (Crain Communications,2008).Their quest to resolve tomorrows mobility points coupled with good trendy strategies has ensured that Honda has maintained its sport as top-of-the-line bike manufactures in the complete world.
The establishing of relationships
In all probability essentially the most aggressive corporations in the complete world ought to have strategic companions. Honda too has strategic companions that are an integral part of its value chain. In order to effectively full, Honda has made an effort to introduce key avid gamers into its value chain course of. This has been facilitated by the equipment of experience to sort the digital value chain paradigm.
To make sure that Honda to maintain up fairness along with a sound relationship with all of its enterprise companions, it engages itself in trustworthy and credible transactions. Should they need a enterprise companion, they select the companion by rigorously evaluating along with evaluating the companions in a method that is impartial and with a consideration of their phrases and conditions. After the gathering of an relevant companion, no presents will probably be given or accepted previous what’s taken into consideration relevant. The misuses of positions along with authority are moreover prohibited. Enterprise companions are moreover to not give or be given improper benefits.
Relationship with various governmental our our bodies/companies
In order to have a strategic relationship with the precept governmental our our bodies/companies, Honda ought to be completely compliant with the regulatory requirements along with abide by all the authorized tips that are laid down in every nation. The granting of maximum benefits and presents can be prohibited.
The security along with the preservation of psychological property (IP) rights
The rigorous and intensely expensive method of research and enchancment at Honda has earned it quite a lot of patents and logos that are thought-about psychological property. These patents are used inside the manufacture of most of its surroundings pleasant merchandise. The patent holds the necessary factor to the long term success of the corporate and will as a consequence of this truth be protected by the laws. Honda as a consequence of this truth strives to protect its IP rights in an effort to defend its operations.
Improved value chain
For the inbound logistics the system at Honda has been designed to have an in depth integration with all the suppliers. That’s important on account of vender administration is an integral ingredient if the price chain course of. That’s based totally on the reality that over seventy three % (73%) of the worth of producing is attributed to the half provides. It is as a consequence of this truth important for Honda to guarantee that it maintains a very tight administration on the logistical costs whereas reducing the transactional costs incurred inside the strategy of procuring supplies parts. They as a consequence of this truth make use of the Merely-In-Time methodology of manufacturing, a philosophy that requires very shut stage of coordination between the manufacturing processes/amenities ,the distributors along with the ancillary fashions (Bagchi & Dhali,2009). This course of is a facilitated by means of an web platform.
Honda manufacturing hubs are recognized to be on among the many most interesting JIT manufacturing amenities on this planet (Bagchi & Dhali,2009). As well as they make use of Lean Manufacturing which is coupled with the utilization of extreme stage of automation in an effort to guarantee that the diploma of effectivity is extreme under low inventory costs nonetheless extreme cash circulation. The working and cash cycles are nonetheless lowered in an effort of enhancing the conditions for working capital. Honda incorporates the concepts of JIT, Lean manufacturing and Constructed-in Present chain in an effort to boost effectivity in its manufacturing hubs.
Honda employs successfully established channels of provide from all of its plans in an effort to guarantee that the prepared interval is minimal.
The product sales and promoting strategies
Honda has over time involved itself in promoting campaigns harking back to “Fill it, Shut it, Neglect it” which have yielded constructive outcomes under the umbrella of efforts dedicated to gasoline monetary system with a low working (proudly proudly owning costs).Honda has consistently focuses