Choose a product that you simply may need to buy sooner or later (not a consumable however as a substitute extra of a bigger ticket merchandise). Study the strategies of on-line advertising versus these of conventional advertising of that product.
1. Which web site gives the bottom worth? How does this evaluate to the everyday native retailer worth?
2. Which web site gives essentially the most details about the product, use, options, advantages, and different differentiating info? Clarify.
three. Evaluate the promotional strategies used on-line to the extra conventional strategies utilized by those self same firms.
four. How has Web shopping for affected model administration and general model fairness of an organization? What affect will this have long run on each the Web vendor in addition to the brick and mortar vendor?
Your response needs to be a minimal of TWO pages in size, double-spaced. References ought to embrace your textbook, web sites, and different credible references. All sources used, together with the textbook, have to be referenced; paraphrased and quoted materials should have accompanying citations, and cited per APA pointers.