1. Clarify the phenomenon of Protectionism . Which buying and selling obstacles exist (clarify briefly; every with a most of 1 as much as two sentences) and the way far do these affect worldwide advertising. Moreover, what might be methods for a single firm to deal with these buying and selling obstacles?
2. What are traits of Backside of the Pyramid Markets and what are Implications for Worldwide Advertising and marketing when in comparison with developed international locations? Ponder particularly buyer segmentation and the advertising combine (4P s). Use examples the place potential.
three. The distribution channel construction has modified inside the previous few years. Describe briefly the continued developments from conventional to fashionable channel buildings and intimately the benefits and downsides of the Web as a distribution and advertising channel. Which factors are necessary to think about in Worldwide Distribution by way of the Web ?