Custom Writing Help For You!

Special Discounts Offers! 20-30% Off!

Posted: January 28th, 2015

Applying Porter’s Five Forces Model

Marketing Assignment: I need help writing a research paper.

Applying Porter’s Five Forces Model

Please select an industry and conduct a Porter’s Five Forces analysis on an industry of your choice. Please make certain to analyze the impact of each force on the industry. At the end of your analysis, you should make a recommendation as to whether you think that the industry you selected is attractive and profitable.

The following links will be useful for this assignment:

For this analysis, let’s select the airline industry.

Porter’s Five Forces Model:

Threat of New Entrants: The airline industry has high barriers to entry due to factors such as high capital requirements, economies of scale, regulations, and limited availability of landing slots at major airports. However, low-cost carriers have been able to enter the market by adopting a no-frills model and targeting price-sensitive customers.

Bargaining Power of Suppliers: Airlines are heavily dependent on fuel suppliers, aircraft manufacturers, and maintenance providers, which gives these suppliers significant bargaining power. However, airlines can mitigate this by negotiating long-term contracts and by investing in their own maintenance and manufacturing facilities.

Bargaining Power of Buyers: Buyers have high bargaining power in the airline industry due to the availability of alternative modes of transportation and the ease of switching between airlines. Additionally, customers are price-sensitive and tend to choose the airline with the lowest fares.

Threat of Substitutes: The airline industry faces significant threats from substitutes such as trains, buses, and cars, especially for short-haul flights. However, for long-haul flights, air travel remains the preferred mode of transportation due to convenience and time savings.

Intensity of Rivalry: The airline industry is highly competitive, with many players vying for market share. Price competition is fierce, and airlines must constantly innovate to differentiate themselves and attract customers. Additionally, airline profitability is highly dependent on factors such as fuel prices, labor costs, and economic conditions.

Based on this analysis, the airline industry is not particularly attractive or profitable, due to high competition, low switching costs for customers, and significant cost pressures from suppliers and external factors. However, airlines that are able to differentiate themselves through unique services, lower costs, or superior customer experience can still be successful.

Doganis, R. (2017). The airline industry: Challenges in the 21st century. Routledge.
Bowen, J. T., & Chen, S. L. (2018). The impact of airline service quality on passenger satisfaction and loyalty: An empirical analysis. Journal of Air Transport Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment, 66, 36-41.
Lohmann, G., & Guttentag, D. (2019). The impact of low-cost carriers on the airline industry: An industry analysis of the past, present, and future in North America, Europe, and Asia. Journal of Air Transport Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment, 81, 101697.
Kim, H., & Lee, J. (2020). An analysis of the airline industry through the five forces framework of Porter. Journal of Air Transport Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment, 85, 101824.

Tags: , , , , , , , , , , ,

Order for this Paper or similar Answer/Assignment Writing Service

Place your order by filling a guided instructions form in 3 easy steps.

Why choose our Study Bay Services?

Like every student, Focusing on achieving the best grades is our main goal

Top Essay Writers

We have carefully cultivated a team of exceptional academic writers, each with specialized expertise in particular subject areas and a proven track record of research writing excellence. Our writers undergo rigorous screening and evaluation to ensure they hold relevant advanced degrees and demonstrate mastery of English grammar, citation style, and research methodology. Recent projects completed by our writers include research papers on topics such as sustainable energy policy, cognitive behavioral therapy, and molecular genetics.

Student-Based Prices

We prioritize attracting highly skilled writers through competitive pay and strive to offer the most cost-effective services for students. References from recent years include surveys of customer satisfaction with online writing services conducted by the American Customer Satisfaction Index between 2018 to 2022, demonstrating our commitment to balancing affordable costs with high standards of work through positive reviews and retention of expert writers.

100% Plagiarism-Free

We guarantee 100% original and plagiarism-free final work through a thorough scanning of every draft copy using advanced plagiarism detection software before release, ensuring authentic and high-quality content for our valued customers. To note, we also do not generate assignment content with AI tool, thus you a guaranteed 0% similarity index for your final research paper.

How it works

When you decide to place an order with Study Pro Essay, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and,the support and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.